Account Director
POSTED: Jul 06
Salary: Open
Location: Plano, Texas
Employer: KMA Direct Communications
Type: Full Time – Experienced
Preferred Education: 4 Year Degree
Description
Objective:
KMA Direct Communications is seeking a dynamic Account Director for the Client Services division. Candidates must have experience and be able to demonstrate the ability to manage multiple accounts and provide strategic guidance to clients. This role reports to the VP of Client Services and primary job functions include the management of account groups, providing strategic support, leadership and guidance to their groups, and building business within current accounts. Supervision and development of account team is critical to this position.
Key Responsibilities:
•Provide strategic resourcing and oversight for all account activities.
•Actively lead strategic development and ensure that plans have alignment between issues, strategies, and tactics.
•Identify meaningful market research needs to support strategic decisions and guide its development.
•Effectively implement the approved strategies by successfully managing an account team, creative team and production team.
•Appropriately interpret results of client projects and make ongoing strategic recommendations and revisions based on findings.
•Educate and encourage the client on opportunities to expand their fundraising and marketing efforts.
•Proactively provide clients with strategic insight and problem solving on a consistent basis.
•Ensure client creative comments are properly interpreted (and challenged if necessary).
•Demonstrate an understanding of the agency branding process and foster/contribute to brand building among account groups.
•Manage account and creative collaboration.
•Mentor and develop team members to their highest level of potential.
•Copy and design approval.
•Develop and implement the client’s annual business plan/budget/margin goal, constantly reviewing and modifying as client needs change, to produce the most cost-effective, revenue-generating, high impact marketing strategy possible for each client.
•Work to increase KMA billings and client revenue for each account.
•Develop and manage annual team business plan/budget.
•Demonstrate an understanding of income sources and client compensation structures for group.
•Assist with fee negotiations and ensure routine monitoring for accuracy/adjustments.
•Review contracts/billing structure periodically to update or revise as needed.
•Ensure financial control of all client work (estimates, jobs, fees, billing) throughout group.
•Display a passion for the client’s mission and cultivate a foundational base of knowledge regarding each client’s mission so that the agency’s work will reflect such.
•Develop a personal growth plan to stay abreast of the latest fundraising, marketing and communication trends and developments.
•Assist in the development of proposals for existing and new clients.
NOTES: US Residents Only.
Additional
Salary Information: Salary based on tenured experience
Requirements
Qualifications:
•BS in Marketing helpful, but not necessary.
•9+ years in direct response marketing or fundraising.
•Achieve results through exceptional written and verbal communication skills.
•Detail-oriented, good follow up strategy critical to success.
•Good judgment in discerning values of the client.
•Relationship and task oriented.
•Proven success in the fundraising field.
•Demonstrated ability to mentor and lead.
•Demonstrated proficiency in Microsoft Word and Excel.
http://www.kma.com/


