EFG-USA:MarComm Mgr
Posted by karenses on March 19, 2008
Company Overview: EFG Companies (Enterprise Financial Group, Inc.) is a premier dealer performance management company that partners with automotive retail dealers to drive dealer profitability through its Finance and Insurance products, services, and technology solutions .EFG Companies has been developing and distributing innovative profit solutions to retail dealerships for more than 30 years. EFG is headquartered in Irving, Texas, and licensed in 44 states. For more information, go to www.efgcompanies.com.
Job Description
EFG is looking for an experienced marketing communications professional to develop and implement communication programs that effectively describe and promote the company’s position within the marketplace as well as its products, service, and technologies through public relations, media relations, copywriting, graphic design, collateral materials, advertising, direct mail, website content, and newsletters.
- Collaborate on the development of the 2008 Advertising and PR strategic plan.
- Collaborate with marketing team to craft key messaging for advertising to include corporate brochure, corporate collateral, print advertising, direct mail, online, etc.
- Establish strong relationships with media, editors, key industry influencers, Automotive Retail 20 Groups and more with the goal of increasing the company’s visibility with the media and readers.
- Write and prepare press releases to execute on PR plan.
- Write and prepare announcements of new executives and/or employees for external distribution to dealer client base when appropriate.
- Assist in the development & execution of a dealer communication plan. This will involve identifying key topics, research, collaborating with internal stakeholders, and copywriting.
- Develop and write dealer announcements for new product or technology launches, new legislative changes, product changes or any other relevant change that needs to be communicated to existing customer base and internal sales team.
- Support and coordinate the development of various communications needs of main business lines that include writing copy, print collateral, power point presentations, correspondence, sales brochures and other sales tools.
- Proofread and edit all customer facing contracts derived from operations to ensure grammatical accuracy and customer understanding
Qualifications
- Bachelors Degree in Marketing, Communications, Journalism or related field is required.
- Five (5) to Seven (7) years experience in marketing, communications, or public relations.
- Strong demonstrated skills in writing, verbal communication, organization, coordination, and presentation development.
- Knowledge of Word and PowerPoint required with some knowledge of Acrobat Reader and Writer, Photoshop, Illustrator, or other design programs preferred.
When applying please mention referral: Karen Sesona’s Blog
Debbie Harrison | Marketing Director | Office: 972-445-8348 | Mobile: 972-890-2134
EFG Companies 122 W. Carpenter Frwy, 6th floor; Irving, TX 75039
