ViewCast: MARKETING DIRECTOR
Posted by karenses on March 19, 2008
MARKETING DIRECTOR 10/16/07
Today, video is everywhere– on every imaginable multimedia device from your home computer to your mobile phone. Getting it there requires advanced technologies to capture, encode, process, and manage live and on-demand video—technologies created by ViewCast Corporation.
Since the very beginning of video on the Internet, ViewCast has developed the fundamental driving technologies behind digital video, including our famous Osprey® live video capture hardware to our new Niagara® purpose-built streaming media encoders. From our beginnings in 1994, if you’ve seen video on the Internet, chances are it started with ViewCast. We continue to lead the industry we helped create….and we need skilled people like you to keep us at the top of our game!
We currently seek an energetic and motivated Marketing Director to plan, develop, implement and manage all outward facing Marketing efforts, including market research, content development, marketing communications, public relations/media, events, partner relationships, web presence and ecommerce. This is a critical leadership role that requires strong cross functional collaboration with the executive team and all departments.
DUTIES AND RESPONSIBILITIES
- Research ViewCast’s target markets through available market data and direct customer contact
- Work closely with ViewCast’s executive team to develop marketing strategies and plans
- Develop the marketing messaging to clearly articulate ViewCast’s value
- Ownership of ViewCast’s corporate web presence including video content
- Lead, direct and manage the implementation of strategic marketing plans
- Manage relationships with ViewCast’s partners
- Ensure consistent messaging and articulation of ViewCast’s value proposition in all communications
- Provide leadership, direction and mentoring to employees in marketing department
- Lead and direct the collection and use of competitive and marketing intelligence
- Coordinate external communications and product launch strategies
- Provide messaging and graphics for all special events (trade shows, reseller shows, sales trainings, corporate events, etc.)
- Manage the creation of content for sales kit marketing materials, brochures, sell sheets, etc.
- Responsible for ideas to execution for all promotional materials, including but not limited to creation of logos, stationary packages, brochures, trade show signage, print ads, etc
- Manage outside vendors when utilized
- Provide channel support for graphics, brochures, online graphics, and other reseller needs to market ViewCast products
- Develop and manage the annual marketing budget
POSITION QUALIFICATIONS/REQUIREMENTS
- Demonstrated competencies in leading outward facing marketing campaigns
- Media planning and event planning
- Solid experience in developing and implementing strategic marketing plans
- Demonstrated ability as a creative problem solver
- Strong project management skills
- Demonstrated experience in print and web design
- Ability to manage the creation of video content
- Solid understanding of pre-press production
- Self motivation with a strong initiative and responsibility for quality and results
- Ability to work under tight deadlines and multiple projects
- Strong familiarity with website interface design and usability standards
- Demonstrated ability to create quality design work both online and in print
- Attentive to detail and outstanding organizational skills
- Ability to work in a team environment
- Proven ability to implement plans and achieve goals
- Bachelor’s degree in relevant field or equivalent combination of education and experience
- 10+ years experience in leading high-tech marketing organizations
- Broad experience encompassing multiple marketing functions, such as marketing communications, graphics, web design
- Excellent written, verbal and persuasive communication skills, both internally and externally
- Ability to professionally represent the company in public forums
We offer a generous benefits package, a casual and fun, yet professional work environment and an opportunity to make a significant impact. If you possess these qualifications and are looking for a tremendous learning and growth opportunity, this could be for you. Send your resume, salary history, and the web address for your online portfolio to: MarketingJob@ViewCast.com
EOE. No agencies.
CONTACT: Sandra Swann Director, HR — 972 488-7265
