Job Overview: Marketing Specialist (Web Marketing)
Company: Compucom Systems Inc
Location: US-TX-Dallas
Employee Type: Full-Time Employee
Industry: Computer Hardware
Manages Others: No
Job Type: Marketing
Req’d Education: 4 Year Degree
Req’d Experience: At least 3 year(s)
Req’d Travel: None
Relocation Covered: No
Reference ID: 6696
Company overview
We are a leading IT outsourcing company providing infrastructure management services, application services, systems integration and consulting services, as well as the procurement and management of hardware and software. Since 1987, CompuCom has helped thousands of Fortune 1,000 and mid-sized companies gain greater value from their IT infrastructure to help them operate their businesses in an environment of continuous improvement. We’ve established a reputation for creating win/win situations for our clients, our strategic alliance partners, and our company, and it is this approach that is helping us continue to grow at an impressive rate.
Job Classification: Direct Hire
Description:
POSITION SUMMARY:
Responsible for the development, implementation, and support of the company’s website marketing activities. Responsible for designing and launching paid search marketing, tracking paid search campaigns, as well as leading website optimization efforts. Responsibilities will also include analyzing and reporting on the results of the analytic tracking on the website.
LEVEL OVERVIEW
The Specialist Level has the ability to solve a wide range of difficult problems using professional concepts and company policies and procedures in imaginative and practical ways. Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Exercises judgment within defined procedures and practices to determine appropriate action. Normally receives general instructions on routine work, detailed instructions on new assignments or projects. Requires a Bachelor’s degree and 3 to 5 years of related experience, or equivalent combination of experience and education. Good problem solving, organizational, and analytical skills are also required.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
* Designing and launching paid search marketing.
* Tracking all paid search campaigns and reporting on their success through clearly defined stats reports.
* Leading our web site optimization efforts to enhance organic search results and improve the experience on our web site for both customers and prospects.
* Helping to analyze and promote the success of web based campaigns.
* Pursuing and negotiating strategic alliances with appropriate web sites, industry organizations, conference companies, and other potential partners.
* Analyze and report on the results of the analytic tracking on the websites, and inform them on popular and less popular portions of their sites
* Other miscellaneous web marketing related activities.
* Email marketing tactics and strategies
* Knowledge of Eloqua or other marketing automation infrastructure
* Knowledge of SEO tactics, Blogs development and maintenance, Banner advertising planning and negotiation, Content syndication.
* Webinar management.
* Flash animation development and interactive demos.
job Requirements
Requirements:
REQUIREMENTS:
* 3 – 5 years experience in either a marketing communications or field marketing position.
* Position based in Dallas, Texas
* B.A. / B.S. in business, marketing, or communications.
* Basic understanding of .NET and xml
* Basic understanding of Google Search technology and analytics tools
* Proven ability to deliver programs on-time and on-budget.
* Technology Services & B2B marketing experience preferred.
* Competent in Microsoft Word, Excel, PowerPoint and Adobe Acrobat.
* Strong entrepreneurial drive and the ability to work independently.
* Demonstrated success managing multiple initiatives and integrated marketing campaigns
* Good written and verbal communication skills.
It is the policy of CompuCom Systems, Inc. to provide equal employment for all persons regardless of race, color, religion, national origin, gender, age, country of origin, marital status, veteran status, disability status or sexual orientation. All employment decisions including recruitment, placement, transfer, promotion, training, compensation and termination will be made without regard to these factors. We are committed to an Affirmative Action Program that supports the employment and promotion of qualified women, minorities, individuals with disabilities, disabled veterans and Vietnam Era veterans.
