Email Marketing Manager (Match.com)

Email Marketing Manager Match.com is searching for a Email Marketing Manager to oversee all aspects of email marketing.  This role reports to the Senior Marketing Manager and will develop targeted CRM campaigns with sound measurement to monitor and report on effectiveness, leading to the continuous improvement of experience, business results, optimized campaign scheduling, and deeper customer relationships.  Responsibilities: Define and execute a strategy to maximize revenue through email communication. Champion continuous advancement of Match.com’s email capabilities (targeting, personalization, tracking, etc.). Setting up and monitoring all email marketing launches via email service providers (ESPs) such as CheetahMail and BlueHornet. Working with external and internal creative resources to develop effective designs for all emails and supporting landing experiences. Reporting on performance, bounces, complaint rate of all emails sent. Synthesize and prioritize input and requests from all internal stakeholders, users and partners to develop business requirements, product specifications, features and functionality, release schedules, implementation choices and analytics to measure effectiveness. Develop strategic data-driven customer email programs and merchandising framework, including plan calendar tied to P&L. Define strategic direction and market requirements for new features and products. Develop a business case (including ROI) and financial justification for new service offerings and enhancements.   Manage and optimize the design, content, targeting & messaging of email communications. Utilize aggressive testing to maximize campaign performance and isolated campaign driver effectiveness. Work with business development and marketing teams on promotions and overarching/multi-medial campaigns. Conduct research and competitive analysis (market size, competitive benchmarks, trends, opportunities, customer needs and expectations). Set benchmarks and establish analytics for key performance criteria. Assist in the development of the overall marketing plan and how email marketing fits within that plan. BS/BA (MBA preferred) or equivalent, plus 3 years or more experience in product management or product marketing for software or online information products. Solid knowledge of Internet technology and applications, including a broad understanding of email and database marketing infrastructures and the technologies required. Background in online based marketing operations with and understanding of web analytics and a heavy emphasis on email list marketing, delivery, database marketing and analytics. Advanced proficiency in Microsoft Office applications and ESPs (email service providers) — (Dartmail, e-Dialog, Yesmail, CheetahMail, ExactTarget, Blue Hornet, Sky List, Double-click, etc.). Familiarity with campaign management tools. Strong experience with email distribution and deliverability issues, user state-based messaging and online ads. Experience developing segmentation strategies and customer touch point plans. Experience in leading successful email personalization strategies and customer modelling a strong plus. Strong analytical skills and experience creating and presenting campaign reports including ROI, conversion rates, etc. Demonstrated success in bringing products to market for the practitioner, institutional, and/or corporate markets. Expertise in development of marketing assets and collaborating with members from creative and marketing teams. Must be able to think strategically about customer needs, product designs, and product positioning. Experience with subscription-based marketing (magazines, ISP’s, cable, wireless, sports tickets, etc.) a plus. Possess a unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on. Excellent leadership skills and ability to directly communicate and participate in cross-functional teams. Strong organizational, verbal and written communication and presentation skills. Benefits: In addition to a unique culture that appeals to individuals who thrive in hyper-drive environments and who work just as hard as they play, Match.com also provides US employees with a full spectrum of benefits including:- Matching 401(k) - Matching Gifts Program - Free sodas, bottled water and Starbucks coffee - Corporate wellness program and discounted gym membership - Tuition Reimbursement - Medical, Dental and Vision Insurance - Flexible Spending Accounts - Life and AD&D Insurance - Long Term Disability Insurance - Paid Time Off - Paid Holidays - Pet Insurance - Employee Assistance Program - Discounted Group Auto and Property Insurance This is a summary of benefits and does not offer provisions such as exclusions or plan limitations. http://www.match.com

Web Analytics Analyst (Hotels.com)

We are currently seeking a talented Web Analytics Analyst to work in our Dallas office. As the Web Analytics Analyst for Hotels.com, your role will be to research and report on the experience of users that have visited Hotels.com and turn this research into actionable recommendations to accomplish business objectives.

The ability to evangelize the importance of data-driven decision-making will be critical to this job. Creativity is key; as you will need to measure site usability and effectiveness while turning the data into actionable recommendations.

Support the analytics needs of the organization by analyzing web traffic using state of the art analytic tools (Omniture & Google Analytics). Collaborate with internal departments and external partners such as agencies to assist with data collection and reporting.

The Web Analytics Analyst will focus their time on reporting and analysis. This will include clickstream analysis, conversion funnel analysis, search analysis, multivariate testing analysis, all combined with offline call center data. This role will analyze online and offline marketing campaigns (search & direct traffic), on-site promotions, business unit financial performance, product mix, in addition to working with our affiliate team.

http://prod.itzbig.com/jobs/Dallas/Hotelscom/6854.html?cm=9&ch=2&sr=0016   or  http://www.hotels.com

• Compensation: Negotiable
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Senior Planning Director ($115K)

Senior Planning Director (Dallas, TX)

An international agency-side client seeks a Planning Director to join their Dallas team.  This position will lead the Consumer Insights team in their research initiatives and work to develop innovative and creative marketing plans.

Responsibilities

The Planning Director will be responsible for discussing research results with clients, liaising between the internal teams to develop campaign strategies, and overseeing all quantitative and qualitative research studies.
Requirements

• Candidates for this role should have 6+ years of planning experience in an agency environment.
• Exposure to market research (with experience in qualitative and quantitative research studies) is necessary.
• Candidates must also have good strategic/branding experience and a dynamic personality.
• Ideal candidates will thrive in a fast-paced environment, and have the management and communication skills and experience required to lead a team.

Location: Dallas, TX
Salary: Up to $115,000
To be considered for this role, forward your resume to tschultz@smithhanley.com > Reference ID# 3018924.

Location: Dallas, TX

• Compensation: Up to $115,000
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Interactive Project Manager (Slingshot)

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Slingshot, LLC. seeks Interactive PM with 4+ years industry experience with 2 years specific to digital project management.  (http://www.davidandgoliath.com/)• Assimilate information provided by account team and distill into a logical project plan (timing, resources & cost)
• Manage project plans that effectively utilize agency staff resources throughout the entire duration
• Manage resource capacity and allocations to prevent over-utilization
• Provide project updates to team members by providing updated progress reports on a weekly basis
• Liaison with account managers, art directors, copywriters, interactive producers, application developers, media team and client: provide progress reports on the project, ensure adherence to project scope and timelines, and facilitate exchange of pertinent project-related information between all team members
• Escalate issues – that threaten accomplishing project goals and meeting timelines – to the proper representatives and aid the team with implementing a resolution

What skills are needed?
• Advanced knowledge of Microsoft Office Suite (Word, Excel, Power Point), Microsoft Project, & Outlook
• Strong attention to detail – able to multi-task, prioritize, and meet deadlines
• Excellent people and relationship skills, desire to build relationships with agency groups and clients
• Excellent communication skills (verbal and written)
• Demonstrate leadership abilities (able to lead a team, motivate, and foster a team environment – inspiring team to collaboratively do great work for our clients)
• Comfortable working independently and as part of a team
• Able to work under pressure in a fast-paced environment and still meet deadlines
• Have managed and tracked projects from initiation through final completion/evaluation
• Proven record of successful implementation of various projects – preferably in both interactive and traditional media

• Location: Dallas, Texas
• Compensation: negotiable
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Contact: Erica Martinez, HR Director, ericam@davidandgoliath.com

Marketing Planning Specialist (Michaels)

Creativity. Fun. Inspiration. — YES THAT’S MICHAELS

We currently have an opening in our Corporate Marketing. Department for a:

Title: Marketing Planning Specialist

JOB OVERVIEW:

Actively plan, direct and evaluate marketing initiatives aligned with company goals. Provide integral program coordination between all Michaels marketing components to create a seamless program presentation to the customer. Work closely with Merchandising, Ad Planning, Advertising, Media, Vendors, Michaels.com and Store Operations to ensure timely program success.

JOB RESPONSIBILITIES:
• Develop detailed marketing programs that support key merchant categories.
• Manage the development and presentation of program components to senior management.
• Provide accurate and consistent communication of program to corporate stakeholders and store associates.
• Manage the Marketing Public Relations function with external agency partner.
• Manage the seamless implementation of programs across all of Michaels customer touch points.
• Assist with category specific Direct Mail, E-mail and Magazine media advertising programs.
• Analyze the effectiveness of marketing programs and provide final reporting and recommendations up to program completion.
• Provide support for merchant categories as assigned by Manager – Marketing Programs.
• Coordinate planning calendars and maintain timelines as assigned.

JOB REQUIREMENTS:
• 5+ years experience retail marketing program mgmt. experience at a specialty retailer or advertising agency environment.
• Bachelors Degree in Marketing, Communications, Advertising, or Business
• MicroSoft Office Proficient including Powerpoint, Word and Excel

TO APPLY:
Apply on-line at our corporate website at www.michaels.com/jobs. Here is the link for this job: http://michaels.hrsmart.com/cgi-bin/a/highlightjob.cgi?jobid=7706

ABOUT MICHAELS BENEFITS:

For over 20 years, we have provided tools for creative living for Michaels’ customers. We are equally committed to providing benefits that allow each of our associates to design their personal and professional lives with more choices, including:

Flexible Work Schedules
Competitive Vacation Policy
Medical Insurance (Blue Cross Blue Shield)
Dental Insurance (CIGNA)
Vision Insurance (EyeMed)
401(k) plan with company match (up to 6% at $0.50 per Dollar)
Flex Spending Accounts
Day Care Facility Discounts
Business Casual Environment/Jeans Fridays
Employee Merchandise Discounts
Employee “Sample Sales”
On-Site Development Training and Classes
On-Site Fitness Center (Weights and Cardio Machines)
On-Site Weight Watchers Meetings
On-Site ATM (Automated Teller Machine)
On-Site Cafeteria

For more information about Michaels go to our Corporate website at www.michaels.com

• Compensation: Salary plus bonus
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Interactive Designer (Publicis)

Interactive Designer \ Art Director

Publicis 14185 Dallas Pkwy Dallas 75254

Publicis is looking for fresh creative talent with 2+ years of web experience to join a fully integrated creative department, where people from advertising, design and interactive backgrounds have been fused into one seamless team.

You’ll collaborate closely with writers, art directors and designers, creating interactive experiences that live in every conceivable medium from web to broadcast to live events.

Strong design and conceptual skills are key, as is a passion and curiosity for new technology.

Should have an expertise working with In Design software along with a working knowledge of animation and interactive tools such as Flash.

Clients include, BMW, Denny’s, Nestle, PowerBar and Sauza tequila.

Please send portfolio and salary requirements.

• Location: Publicis 14185 Dallas Pkwy Dallas 75254
• Compensation: Commensurate on Experience
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

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Reply to:  hr@publicis.com or  job-628669503@craigslist.org

Date: 2008-04-03, 9:03AM CDT

E-Comm Marketing Coord (Carrollton, TX)

An international business-to-business franchise organization based in Carrollton, TX needs a Coordinator in the corporate marketing department to support e-marketing activities.

POSITION DESCRIPTION
Position is responsible for timely delivery of key e-marketing tasks as required by the E-Commerce Marketing Manager. Position provides administrative support for e-commerce marketing programs.

Responsibilities

• Update and maintain website as needed using content management system
• Assist with corporate marketing projects regarding search engine optimization and search engine marketing
• Administation of email marketing program
• Updating and maintaining ecommerce marketing documentation

Qualifications
Clear understanding of basic marketing principles
In-dept understanding of web based tools and applications
Excellent customer service skills
Intermediate knowledge of Excel and report building
Organized and able to multi-task
Capable to see projects through to completion
Able to work with limited supervision
Aptitude for learning computer software programs
Learn and understand through self taught web based instruction
Communicate with a variety of people within the corporate office and in the field

• Location: Carrollton, TX
• Compensation: Mid 30’s
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Reply to: wrenae7@msn.com
Date: 2008-04-03, 3:15PM CDT