Search Engine Marketing Analyst

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Reply to: see below
Date: 2008-04-09, 12:20PM CDT

We are a web marketing company that increases business profitability via the Internet. Specifically, we specialize in placing businesses at the top of the major search engines. With search engine rules constantly changing and the competitive field getting progressively more crowded, it’s imperative that businesses ensure that their company can be found at the top of the major search engines. Being at the top of the major search engines significantly increases business and we provide this benefit at a high Return on Investment (ROI). We are currently seeking a Search Engine Marketing Analyst to join our team in the Dallas/Ft Worth, TX Metro area.

Search Engine Marketing Analyst

Responsibilities:
As a member of this SEM team, you will help build a strategy and set up and run campaigns that consist of thousands of keywords. You must have extensive experience and know how to run your campaigns within adCenter, Panama and Google’s AdWords user interface. In addition, you should consider yourself a web analytics expert and junkie because within their massive amounts of data lies the keys to improved results and better profitability. You will be responsible for the following duties:

• Making product and service recommendations to optimize traffic to the site from the major search engines based on thorough analysis of reports and other information on those engines
• Developing effective plans to optimize both the Click Thru Rate (CTR) and return on investment (ROI) of their SEM investments
• Driving costs down through the constant monitoring and improvement of cost per clicks (CPCs) and CTR; working closely with clients to ensure the best possible implementation of recommendations for each area
• Working to keep clients up to date on search related tools, technologies, opportunities and their site’s overall search related performance

Qualifications:
• 3+ years experience of creating marketing analysis reports
• 3-5 years experience online marketing
• 2-3 years specifically with Search Engine Marketing (SEM, SEO, PPC, Google Ad words etc.)
• Yahoo Panama certification a plus
• Yahoo or Google certification a plus

Benefits:
We offer the following benefits:
• Fast paced and dynamic environment that allows for variety in your work
• Investment in our team member’s professional growth and maximize their potential through education and training
• Competitive salary of $40K to $55K based on prior experience
• Medical, dental and life insurance
• Paid time off: vacations and holidays
• Growth opportunities
• Professional training and mentoring
• Start up environment – chance to wear different hats and learn new things

We work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply:
To respond to this opportunity, please go to: http://www.MyChoiceEngine.com/Role/44604

EOE

Keywords: SEM, SEO, Search Engine Marketing, Search Engine Optimization,Product Marketing Analyst, , SR Marketing Specialist, Internet Analyst, Website, Reach Local, Dealer One, pay per click marketing, media, Google, Yahoo, Looksmart and Inktomi, Search Engine Optimizer, Dallas, Ft Worth, DFW, Fort Worth, Adwords, MSN, AOL, Dallas, Fort Worth, Ft Worth, Grapevine, Texas

• Compensation: DOE
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.
  PostingID: 636130930