Director of Marketing (Grand Prairie area)

Reply to: cooljobs@americanleather.com
Date: 2008-05-16, 2:14PM CDT

American Leather is an exclusive producer of leather upholstered furniture. All of our furniture styles are designed to take full advantage of the natural beauty and unique characteristics of genuine leather. We use only the finest quality, top grain hides available. No inferior split grain leathers or vinyls are ever used. And all of our furniture is made to order in your choice of style, frame, leather grade and color.

Each piece is built to the customer’s requirements and shipped in 2-3 weeks. Although we have grown considerably, we still produce each piece, one at a time, to the exact specifications of the customer.

American Leather has a great opportunity for a Director of Marketing:

SUMMARY
Under the direction of the Executive team the Director of Marketing is responsible for all activities related to conceptualizing and implementing marketing strategy and achieving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; coordination with sales; and, hiring and directing the day-to-day activities of marketing staff. As a member of the organization’s management team, performance includes demonstration of the following accountabilities: leadership, communication, mentoring, empowerment, and resource management.

PRIMARY RESPONSIBILITIES
1. Assist company officers and senior staff members in the development and formulation of long and short term strategic marketing plan
2. Develops annual marketing and service plan in support of organizational strategy and objectives.
3. Directs implementation and execution of marketing and service policies and practices.
4. Ensures marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with Sales.
5. Provides leadership and support for the design, development and implementation of products and service lines.
6. Oversees and directs market research, competitor analyses and customer service and retention monitoring processes and initiatives.
7. Builds, develops and manages marketing and customer service team capable of carrying out needed marketing and service strategies.
8. Manages marketing services department including development and distribution of all marketing collateral.
9. Perform miscellaneous duties and projects as assigned and required.

KNOWLEDGE, SKILLS & ABILITIES
• Leadership: a demonstrated ability to lead people and get results through others.
• Management: the ability to organize and manage multiple priorities.
• Marketing: Broad functional experience in areas of strategic planning and marketing, business and market development, market research and planning and promotions/advertising.
• Problem analysis and problem resolution at both a strategic and functional level.
• Develops the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals.
• Provides leadership and/or supports the design, development, and implementation of products and service lines.
• Oversees and provides direction to market and competitor analysis.
• Provides leadership, direction and management of the market research function.
• Creates an institutional and system-wide marketing reporting function that can track, measure and analyze performance.
• Ensures all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
• Provides input and support to the Company’s leadership in the development of affiliations and partnership arrangements.
• Provides marketing skills and expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.
• Technical skills in strategic planning and marketing, business and market development, market research and planning and promotions/advertising.
• Employee training and development.
• Strong customer orientation.
• Excellent interpersonal and communication skills including presentation skills.
• Commitment to company values.
• Ability to organize and prioritize tasks and projects
• Ability to interact collaboratively with others

MINIMUM REQUIREMENTS
• Bachelor’s degree in Business Administration, Marketing or related field.
• 10+ years experience in marketing management in the consumer products, apparel or retail industry
• 5 years of people management experience
• Broad functional experience in areas of strategic planning and marketing, business and market development, market research and planning and promotions/advertising

For immediate consideration, please submit your resume to cooljobs@americanleather.com

• Location: Duncanville / Grand Prairie area