Company: Mary Kay http://www.marykay.com/mkjobs/jobslanding.aspx
Location: Dallas, TX 75379
Status: Full Time, Employee
Job Category: Marketing/Product
Relevant Work Experience: 10+ to 15 Years
Career Level: Manager (Manager/Supervisor of Staff)
Industry: Advertising and PR Services
Education Level: Bachelor’s Degree
Occupations: Brand/Product Marketing;Marketing Production/Traffic;Product Management
Industry: Advertising and PR Services
Enriching Lives Worldwide
Mission: possible. For more than 44 years, we’ve made it our mission to enrich the lives of women around the world. Mary Kay Ash dreamed of creating opportunities for women to become whatever they wanted to be. In 1963, against the odds, she made the impossible become possible. And at Mary Kay Inc., it still happens everyday.
It is possible to love your job. You can balance your family and your career. It’s not unheard of to work with people who genuinely follow the Golden Rule. There is a place where the spirit of helping others thrives. And you can find it all right here. Where products crafted with honesty and integrity are the heartbeat of our Company and the independent sales force, comprised of an unparalleled, dynamic group of women, is the soul.
Join us as we work to enrich the lives of women and children around the world. As a matter of fact, it could change your life too. Is it your mission to love your job? We’re here to tell you, it is possible.
Manager of Corporate Consumer Marketing & Advertising
JOB SUMMARY:
Drives optimization of Corporate Consumer Marketing, Advertising & PR strategies, supporting the growth of the Company’s global business in the U.S. and Canada, as well as the Asia Pacific, Latin America, and European regions. Demonstrates a broad spectrum of global marketing, PR, promotions and advertising ideation, planning and execution leadership. Participates in the development of overall strategy and drives execution of total focus, 360-degree modular consumer marketing campaigns at the global level while managing the needs from Mary Kay’s over 35 markets. Develops strategies for localization flexibility, development of global and local measurement/metrics, as well as global analysis post-campaign. Responds to market needs and adapts strategies and materials in response to new learnings, market shifts and new opportunities. Develops strong relationships with internal partners as well as regional marketing, local marketing and key advertising and PR agency staff around the world. Communicates objectives, strategy and executional details to all partners to build cooperation and participation via solid skills, rationale and personal influence. Coordinates program extensions and application with Interactive Consumer Marketing, Sales Force Education, Sales Force Communication and Consultant Marketing. Shapes overall corporate strategy and develops business cases on new programs, demonstrating strategic and integrated thinking as well as marketing return on investment. Requires a complete functional understanding and application principles of consumer marketing strategies, advertising, digital media opportunities and public relations
ESSENTIAL DUTIES AND RESPONSIBILITIES:
INFLUENCE & LEADERSHIP SKILLS
1. Guides development of integrated, solutions-oriented 360-degree consumer marketing programs to include promotion, collateral, advertising and PR plans, designed to develop strong emotional bonds with consumers through the direct selling channel. Demonstrates knowledge of key trends in global consumer marketing, new media, promotional tactics and advertising strategy with an integrative and holistic approach.
2. Drives strong global marketing programs by managing the needs of regional and local markets, Brand Vision, Creative Services, Business Intelligence and various department stakeholders as required. Influences key departments in the development of communication and education programs to support these new initiatives.
3. Leads Global marketing programs to include planning, briefing, creative direction/approvals and all other execution leadership. Responsible for budget planning and meeting timeline objectives on multiple, simultaneous projects at the global, local and regional levels.
4. Builds strong advisory relationships with key stakeholders from internal as well as regional and local teams. Fosters a spirit of cooperation, collaboration and program co-creation while driving corporate and brand-building objectives. May require occasional market visits, as well as participation in and developing presentations for Marketing Development and/or Sales and Marketing Conferences.
5. Leads and manages consumer marketing assistant manager and internal interns through effective coaching, training and talent management. Guides and advises on other team members’ development. Mentors rising talent within organization, as well as local and regional talent, on advertising, marketing and PR initiatives.
6. Directly participates in establishing and administering many centralized functional projects and advises local markets.
7. Requires significant judgment on critical marketing strategy, programs and execution details. Erroneous decisions or recommendations would normally result in critical delays and modifications to projects that could cause substantial expenditure of additional time, human resources and funds – and ultimately could jeopardize future business activity.
MARKETING, ADVERTISING & PR EXPERTISE
8. Ensures markets have the necessary tool kit components to provide for the most efficient local execution. The impact of inaccurate communication to the subsidiaries could be significant given manpower and budget resources involved in Corporate, Regional and Local Marketing functions.
9. Requires a creative and solutions-oriented approach to counsel and guide support from every market — from mature, experienced markets with high awareness levels and sophisticated media planning to new, establishing markets requiring a grass-roots approach. Skill level must be solid to operate in such a vast, global marketing landscape.
10. Develops 360-degree, fully integrated and modular advertising campaign centering around a global promotion and contest, including television, print and Web creative as well as supporting collateral. Ensures materials are scalable for a variety of budgets, flexible to meet a variety of market needs, modular to fit a variety of media plans and vehicles.
11. Leads PR agency support for the development of specific regional product launch support toolkits to include development of product positioning as well as all marketing collateral, photography and supporting press materials. Works with Brand Vision team to utilize regional “Centers of Excellence” to tap into specialized talent, particularly in Asia Pacific. May require engaging and leading a full service advertising/PR agency to coordinate specific projects. Communications skills should be highly developed to manage and influence complex relationships required in this type of global working environment.
12. Works with local market staff and their agency support to develop regional product launch event(s), with particular emphasis in Asia Pacific. Develops PR toolkits for new products that include press releases, fact sheets, mat releases, expert Q&A series and product photos as well as spokesperson(s) bio(s), photo(s) and related quotes. Develops PR library of all flagship products to support new product strategy with renewed emphasis on core product line. Requires sophisticated, experienced approach to re-market core line products without “new” news.
CREATIVE, COLLABORATIVE & PROCESS PROFICIENCY
13. Identifies research needs and drives research performance and approach on a local, regional and/or global level, coordinating with Business Intelligence department. Analyses results and makes recommendations to key stakeholders to improve program performance and/or make creative adjustments.
14. Develops recommendations to improve performance of marketing campaigns, production and PR approach to insure optimal campaign success and most efficient budget approach through careful monitoring of performance, process, and analytics. Continues to influence all internal and external partners for better collaboration and stronger global thinking.
15. Continually evaluates and recommends new marketing, advertising and PR solutions to assess which best meet changing business needs and best align with company strategies and focus. Prepares business cases and cost justifications to focus on the strongest initiatives to maximize return on investment (ROI).
16. Serves as subject matter expert to provide recommendations to the Director, Corporate Consumer Marketing, Advertising & PR that are incorporated into the annual business plans development and process.
17. Actively meets with industry experts, suppliers to continually stay abreast of best practices in today’s fast-paced environment. Updates senior management, cross-functional teams and regional/local marketing teams of best market practices.
18. Conducts competitive analyses and research and reports on industry best practices.
This list is not exhaustive and may be supplemented as necessary.
KNOWLEDGE, SKILLS AND ABILITIES:
1. Position requires a bachelor’s degree in Communications, Marketing, Advertising, Journalism or related field. 12-14 years of experience in cross-functional corporate or agency environment required, including at least 3 years leading and managing global or multinational agency resources. Examples of proven, results-oriented, integrated campaigns and global experience required. MBA preferred. Fluency in a second language preferred.
2. Requires superior strategic planning and integrative skills, a solid track record of results-oriented programs in marketing, advertising and public relations, as well as experience with promotions, collateral and new media. This role requires the ability to clearly articulate and defend well-grounded approaches to the practice of overall consumer marketing. Incumbent must demonstrate the ability to lead change, experience delivering business insights and marked presence, especially in high-pressure situations. Leadership presence and the ability to make a strong and commanding first impression are also important.
3. Must be very strategic and innovative to determine 360-degree, fully-integrated marketing strategies. Must have a strong understanding of sophisticated marketing concepts, terminology and promotions techniques and stay abreast of all consumer marketing trends. Global promotions experience highly preferred.
4. Must display strategic thinking, creativity, analytic ability and strong execution skills toward problem solving where no traditional models exist. Incumbent must demonstrate a strong entrepreneurial aptitude and genuine passion for working on a global level.
5. Must have strong people management and budget skills, and must be able to juggle multiple ongoing projects, and potentially manage multiple agencies and internal teams to successful program completion. Strong collaborative skills are required as Incumbent will work closely with Mary Kay regional marketing team, subsidiary staff, their agencies and intermediate agencies.
6. Superior verbal, presentation and written (business and AP style) communication skills required to effectively communicate with top management. Superior communications and diplomacy is also required to work cross-culturally with market leaders, subsidiary team and potentially agency staff.
7. Must have excellent interpersonal skills to collaborate and co-create marketing programs, work in a cross-functional team and influence key stakeholders in the development and execution of programs that are consistent with company objectives and drive strong, measurable results.
8. Position requires extreme flexibility, adaptability and modular thinking. Must demonstrate global thinking and possess the sincere desire to work in a global environment, dealing with numerous diverse cultures and environments and the resultant complexity. At the same time, must be able to balance brand objectives and global strategies with the local, cultural needs.
9. Requires the ability to lead others without direct managerial authority.
10. Work is performed without appreciable direction and the incumbent will exercise considerable latitude in determining approach to assignments and direction/solutions offered to local markets.
11. Some domestic and international travel may be required.
Local candidates only – relocation will not be provided.
Must have direct global experience in the Asian & European markets.