Senior Marketing Manager (Central Dallas TX)
Posted by karenses on October 10, 2008
Akamai Technologies
Powering a Better Internet.
Location: Dallas, TX
Employee Type: Full-Time Employee
Industry: Internet – ECommerce Computer Software
Manages Others: No
Job Type: MarketingManagement
Relocation Covered: Not Specified
Posted: 10/8/2008
Contact Information
Ref ID: 615-026
Description
About Akamai
If you use the Internet for anything – to check sports scores, book a hotel, track an order, or watch a movie trailer online – you’ve probably used Akamai’s services without even knowing it. Akamai is the leader in powering rich media, dynamic transactions, and enterprise applications online. An S&P 500 and NASDAQ 100 company, Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate for more than 2,000 enterprises. Akamai – Powering a Better Internet.
Responsibilities:
About the Team
You will be joining the Insight business unit, an exciting start-up division within Akamai focused on a new behavioral targeting product line for the online advertising marketplace. This team works with the largest Publishers, Advertisers, and Ad Networks to improve the scale, reach, and effectiveness of their online ad advertising campaigns.About the Job
As the Marketing Manager, you will be responsible for executing and managing highly targeted marketing programs that generate demand for Insight services, drive revenue, and build the Inight brand in the advertising marketplace. Activities include planning and managing trade shows & conferences, creating online sponsorships,planning industry press announcements and generating and managing client case studies around the product suite. This person will be working closely with the business unit sales organization to develop collateral and help shape the go-to-market strategy for the business unit.
What are we looking for?
A motivated, task-oriented individual who can operate in a start-up environment. Online ad marketing experience would be a huge benefit.
Responsibilities
* Develop marketing programs targeting the online advertising marketplace.
* Develop marketing collateral and case studies for client-facing pitches and distribution.
* Manage industry trade show and conference strategy including negotiating sponsorship opportunities.
* Work with outside vendors and contractors to ensure the smooth operation of all business unit marketing programs
* Develop success metrics to demonstrate the effectiveness of marketing programs.
Requirements
Basic Qualifications
* Education: Bachelor’s Degree
* 3 year(s) of experience with marketing to the online advertising community. or equivalent experience
* 2 year(s) of experience with public relations/communications or equivalent experience
* 2 year(s) of experience with Event Management or equivalent experienceDesired Qualifications
* Detail-oriented, with ability to manage multiple projects and vendors
* Strong marketing communications skills (written and verbal)
* Strong interpersonal skills.
* Independence, with flexibility to work in fast-paced, “start-up” environment
* Computing skills in Microsoft Word, Excel, and Powerpoint
Other Information
* Is relocation available for this position: Yes
* Is US Citizenship required: No
* Is a Security Clearance Required: No
If yes, applicants selected will be subject to a government security investigation & must meet eligibility requirements for access to classified information.
Akamai Technologies is an Affirmative Action, Equal Opportunity employer (M/F/D/V) that values the strength that diversity brings to the workplace.
