Category: Marketing | Location/City: TX – Dallas
Our growing North Dallas, TX client is currently seeking an online marketing specialist for a dual role in focusing on ourLatin America markets as well as overall event planner. This position is responsible for developing and executing marketing plans, marketing content for a remote access software product line for the Latin American market as well as the overall event / tradeshow plan for the region. The ideal candidate is an up and comer with a proven track record of success in marketing and growing product sales. This position reports to the head of marketing for the region. Please visit us on the web at www.frontlinesourcegroup.com
Primary Responsibilities:
Develop and execute strategic marketing plans to achieve company goals
Analyze Industry to determine market opportunities, customer needs and competitor direction
Recommend and manage outside agencies where required for design/production, mailings, tele-marketing, interactive media and other vendors where appropriate
Create sales and customer communication programs (and related tools) that support overarching, strategic marketing objectives
Manage and report detailed analysis of all campaigns including establishment of measurable response rates, conversion rates, and ROI for all programs
Work closely with sales team to support field marketing initiatives
Coordinate and manage yearly tradeshow and event calendar and handle all logistics for each event
Qualifications:
Bachelor’s degree in marketing, advertising, communications or related area
3-5 years or more experience in product marketing particularly with a software or online based product
Must be fluent in Spanish, Portuguese a plus
Proficiency with Microsoft Office Suite
Experienced managing supplier relationships
Proven track-record of managing marketing programs with high-ROI
Experience investigating, organization and tracking events such as tradeshows
Skills, attitude, mindset and desire to be successful here:
Extremely comfortable using empirical data to support marketing decisions; ability to glean intelligence and behavioral inferences from data, demonstrable history of using data to improve profits
Excellent organizational and detail-orientation skills. This is a fast paced organization, and it’s critical to be able to manage multiple projects
Market awareness – about what our competitors are doing, about how our users think, about how our products work
A desire for ownership and decision-making. You’ll enjoy the freedom and visibility of being able to drive innovation, and also the responsibility to do it right
Investigating and implementing new technologies, services and/or vendor solutions that enhance the capabilities of the marketing organization
Please visit us on the web at www.frontlinesourcegroup.com
Equal Opportunity Employer, M/F/V/D. Candidates must have authorization to work in the U.S. Clients will not sponsor visas.
Frontline Source Group is one of the fastest growing Information Technology, Accounting, Legal, Human Resource, Administrative and Clerical staffing and direct hire firms with offices throughout Texas, with locations in Austin, Dallas, Fort Worth, Plano, Houston, Sugar Land, The Woodlands and in Pensacola, Florida.
Frontline specializes in matching top talent with companies for direct, contract and contract-to-hire placements. We work with clients and candidates in all areas of the United States and Canada.
