Dallas Marketing Jobs

Marketing Jobs in Dallas and surrounding areas

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Archive for October 21st, 2008

MarCom Mgr (Plano TX)

Posted by karenses on October 21, 2008

Company : Southern Methodist University

Location Plano, TX 75206
Industries Advertising and PR Services Education
Job Type Full Time Employee
Relevant Work Experience 5+​ to 7 Years
Education Level Bachelor’s Degree
Career Level Experienced (Non-Manager)
Salary Salary commensurate with experience and qualifications
Job Reference Code 1113

SMU is a private university with an enrollment of over 11,000 students.  SMU offers undergraduate programs centered on the liberal arts and excellent graduate, professional and continuing education programs.  The campus is nestled in a traditional residential neighborhood five miles north of downtown Dallas. 

SMU seeks to offer competitive salaries and a broad array of benefits. Options include – but are not limited to – comprehensive wellness programs, medical, dental and vision care, retirement plan with immediate vesting, athletic and recreational privileges.

The Marketing Communications Manager of the Guildhall at SMU is responsible for all public relations, even planning, marketing, and brand and recruitment advertising for program.

The Guildhall at Southern Methodist University is the premier graduate video game education program in the US. This position will office at our satellite campus located in Plano, TX.

Primary duties and responsibilities include, but are not limited to:

  • Media relations;
  • Marketing communications, especially public relations;
  • Managing advertising creating, process and placement;
  • Creating online presence;
  • Overseeing other communications development including writing monthly e-news letters, website content creation;
  • Fostering relationships with key individuals and companies in the gaming industry;
  • Assisting deputy director with developmental process.

Bachelor’s degree is required, preferably in Journalism.

A minimum of five years work experience in public relations and/or marketing is required.

Candidates must demonstrate strong interpersonal and verbal communication skills to effectively interact with a wide range of constituencies in a diverse community. Strong writing and grammar skills are essential. Must also possess a strong attention to detail.

Candidates must possess strong organizational and project management skills to effectively produce deliverables in a timely manner on multiple simultaneous projects. Must also possess ability to work well as part of a team and in an independent role with minimal supervision.

Candidates must possess knowledge of best practices in using print, radio, electronic and online media for strategic advertising and marketing communications. Demonstrated experience in media relations is essential. Candidates must possess strong analytical and problem solving skills with the ability to identify, analyze, evaluate problems and devise solutions. Candidates must possess a strong working knowledge of MS Office (Word, Excel, and PowerPoint). Experience in event planning is essential. Knowledge of Game Industry is a preferred. Familiarity with SMU is a plus.

Apply:
DEADLINE TO APPLY: Octobe 17, 2008. Please visit www.smu.jobs  to apply.   Click on Careers @ SMU, then click on View and Apply for Career Opportunities.  Job ID# 1113

SMU is AA/EO employer committed to excellence through diversity.

 

 

SMU seeks to offer competitive salaries and a broad array of benefits. Options include – but are not limited to – comprehensive wellness programs, medical, dental and vision care, retirement plan with immediate vesting, athletic and recreational privileges.

The Marketing Communications Manager of the Guildhall at SMU is responsible for all public relations, even planning, marketing, and brand and recruitment advertising for program.

The Guildhall at Southern Methodist University is the premier graduate video game education program in the US. This position will office at our satellite campus located in Plano, TX.

Primary duties and responsibilities include, but are not limited to:

  • Media relations;
  • Marketing communications, especially public relations;
  • Managing advertising creating, process and placement;
  • Creating online presence;
  • Overseeing other communications development including writing monthly e-news letters, website content creation;
  • Fostering relationships with key individuals and companies in the gaming industry;
  • Assisting deputy director with developmental process.

Bachelor’s degree is required, preferably in Journalism.

A minimum of five years work experience in public relations and/or marketing is required.

Candidates must demonstrate strong interpersonal and verbal communication skills to effectively interact with a wide range of constituencies in a diverse community. Strong writing and grammar skills are essential. Must also possess a strong attention to detail.

Candidates must possess strong organizational and project management skills to effectively produce deliverables in a timely manner on multiple simultaneous projects. Must also possess ability to work well as part of a team and in an independent role with minimal supervision.

Candidates must possess knowledge of best practices in using print, radio, electronic and online media for strategic advertising and marketing communications. Demonstrated experience in media relations is essential. Candidates must possess strong analytical and problem solving skills with the ability to identify, analyze, evaluate problems and devise solutions. Candidates must possess a strong working knowledge of MS Office (Word, Excel, and PowerPoint). Experience in event planning is essential. Knowledge of Game Industry is a preferred. Familiarity with SMU is a plus.

Apply:
DEADLINE TO APPLY: Octobe 17, 2008. Please visit www.smu.jobs  to apply.   Click on Careers @ SMU, then click on View and Apply for Career Opportunities.  Job ID# 1113

SMU is AA/EO employer committed to excellence through diversity.

 

Posted in MarCom Jobs, Marketing Manager | Tagged: , , | Leave a Comment »

Marketing Coordinator (Dallas TX)

Posted by karenses on October 21, 2008

Company:Ryder (google for contact info)

Location:Dallas

Status:Full Time, Employee

Job Category:Marketing/Product

Career Level:Entry Level

Occupations:General/Other: Marketing/Product

Industry:Travel, Transportation and Tourism

Reference Code:1480

As part of the Ryder team, the Marketing Coordinator will handle a variety of tasks and responsibilities to support the department.

REQUIREMENTS:

  • Associate’s Degree required
  • 2 (two) years experience in a marketing or marketing and sales support environment required
  • Advanced Level Skills in MS Word such as keyboard short cuts, creating macros, merge, merge queries, templates, table techniques, and working with images and text.
  • Advanced Level Skills in MS Excel such as working with formulas, data tables, pivot Charts, queries, custom functions, data management and analysis.
  • Advanced Level Skills in MS Power Point such as inserting charts, graphs and tables, animation and multimedia, customizing slide shows with hyperlinks, drawing and working with objects, speaker notes and meeting notes, and advanced presentation features.
  • Experience with navigating the internet and completing internet business research. 

    ADDITIONAL REQUIREMENTS:
    Home base location can be Dallas, Texas, Los Angeles, CA, or potential other city in the western U.S.
    Bachelor’s Degree preferred or relevant experience
    Advanced MS Word, Excel and Power Point not a requirement
    Must demonstrate excellent organizational skills
    Must demonstrate excellent verbal and written communication skills
    Two years Ryder experience preferred

    RESPONSIBILITIES:
    Support National, Regional and Local marketing efforts for Contractual Services (Lease/RPM, On-Site, Lease Finance, and D.C.C.) through the following:

  • Administration and co-ordination of prospect and customer databases through HQ and national provider systems.
  • Provide data to Sales, Headquarters Marketing and designated marketing suppliers.
  • Administer and co-ordinate the delivery of local marketing projects facilitates participation in National marketing projects by acting as liaison between Field and Headquarters marketing.
  • Provide consulting, analysis and development of marketing projects and plans with Field and Headquarters clients.
  • As necessary track, measure and report results of marketing activities.
  • Create / design and execute specific direct marketing executions.
  • Develop market, fleet, demand analysis for target marketing.
  • Coordinate the relationship between contractual marketing activities, quota attainment, lead provisioning and target pipeline.
  • Understanding and maximization of marketing and sales support resources.
  • Posted in Marketing Manager | Tagged: , , | Leave a Comment »

    MarCom Specialist (Richardson TX)

    Posted by karenses on October 21, 2008

    Company : Liberty Mutual Group
    Location : Richardson, TX 75080
    Industries : Insurance
    Job Type : Full Time Employee
    Career Level : Experienced (Non-Manager)
    Job Reference Code : 03351  
    America First Insurance is part of the Agency Markets (AM) business unit of the Liberty Mutual Group. Focused in the Southwest region of the U.S., America First Insurance is a company committed to providing superior commercial property and liability products and professional loss control services for small to medium-sized businesses. In addition, it offers a broad range of insurance products and services for individuals and families. As of December 31, 2007, Liberty Mutual Group had $94.7 billion in consolidated assets, $82.3 billion in consolidated liabilities and $25.9 billion in annual consolidated revenue. Liberty Mutual ranks 94th on the Fortune 500 list of largest U.S. corporations based on 2007 revenue, and is the sixth-largest property and casualty insurer in the U.S. based on 2006 direct written premium. Liberty Mutual Group today employs over 41,000 people in more than 900 offices throughout the world.   Advance your Marketing career at Liberty Mutual - A Fortune 100 Company!   As a Marketing Communications professional you will create, implement and manage advertising and communications programs that effectively describe and promote the organization and its products through development of creative concepts, efficient use of all media and technical production services, and building and supervising a team of communications, design and production professionals.    Job Duties: Helps plan, create and produce marketing communications/sales promotional materials that fulfill strategies and sales objectives.  Coordinates activities to prepare advertising, sales promotion and publicity programs that further marketing efforts. Provides support to other departments by assisting on various projects that communicate key corporate messages of either advertising or marketing nature.   Responsible for building and managing the sales lead generation database and creating sales incentive collateral materials including animated Flash presentations. Will be primarily responsible for managing and nurturing the 6 points of contact for sales leads to familiarize accounts with Independent Agents and America First Insurance.    Requirements: Bachelors degree required.  Requires 3-5 years of demonstrated communications experience, either in a corporate or advertising agency environment.  Demonstrated ability with creative projects and strong written and oral communications skills are required.  Familiarity with various computer applications including Excel, Access, Flash and Desktop Publisher a must.  Requires ability to combine analytical data extraction and creative work projects.   Intangible Criteria:
    • Successful candidate will be creative, energetic, able to learn from editing and comfortable with constructive, creative criticism.
    • Able to bring a fresh perspective and creative ideas to incentive plans.  Generate a "WOW" reaction. 
    • Must be articulate, persuasive and engaging, preferably someone with a sense of humor.
    • Successful incumbent will combine analytical ability to use the database as a tool with creative promotional ideas.
    • Prior lead generation experience may be helpful
    • Not an "8-5" schedule
    • Willingness to travel as needed
    Benefits: We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
    • 401K and Company paid pension plan
    • Medical coverage
    • Dental coverage
    • Paid time-off
    • Pay-for-Performance
    • Discounts on automobile and homeowner's insurance
    • Discount fitness memberships
    • Flexible spending accounts
    • Tuition reimbursement
    • Vision care coverage
    • Work/Life resources
    • Credit Union membership
    • Employee and Dependent life insurance
    • Disability insurance
    • Long-term care insurance
    Overview:   We believe strongly that commercial success can be achieved in a manner consistent with principles and ideals that bind us together as one company, that set us apart from our competitors, and that in the end will allow us to say we have succeeded commercially by doing the right thing the right way.   We believe that the Company's success is inextricably linked to our employees' satisfaction and success: satisfaction that they work for an industry leader committed to improving safety, satisfaction that they work for a company that does the right thing, and satisfaction that the company will reward them for their contributions and provide opportunities for personal growth and success.   We believe our employees take pride in knowing that they help people live safer more secure lives everyday.
     
    Responsibility. What's your policy? (Travel Percentage: 50%)

     

    Posted in MarCom Jobs | Tagged: , , | Leave a Comment »

    MarCom Director (Plano TX)

    Posted by karenses on October 21, 2008

    • Company : Viewcast
    • Location : Plano, TX 75075
    • Industries : Computer Hardware Computer Software
    • Job Type : Full Time Employee
    • Relevant Work Experience : 7+​ to 10 Years
    • Education Level : Bachelor's Degree
    • Career Level : Manager (Manager/​Supervisor of Staff)

    About the Job

    From streaming digital video on the Internet to distribution of broadcast-quality video throughout the corporate enterprise and around the world, ViewCast provides the complete range of video communication solutions.  Join ViewCast, the leader in video communications, and help create the new dynamic communications medium for the world.

    The Director, Marketing Communications is responsible for the management, implementation and execution of effective solutions-driven marketing programs to build awareness, create demand and generate leads for our award-winning portfolio of streaming media products and services.  The successful candidate is an experienced leader and manager, and will have significant experience delivering both client and prospect-facing marketing communications programs with emphasis on lead-focused marketing outreach and awareness building activities including:

     

    • Direct Mail
    • E-Marketing
    • Trade & Executive Events
    • Web Seminars
    • Alliance Marketing
    • Branding
    • Advertising
    • Internal and external customer communications

     

    RESPONSIBILITIES:

     

    The Director of Marketing Communications reports to the Vice President of Marketing and, in addition to the direct management of creative and program managment staff, will work closely with (and/or lead) company-wide cross functional teams to effectively market and generate demand for ViewCast solutions.  The successful candidate will excel in the following functions:

     

    • Develop, lead and execute consumer and business-to-business solution-specific marketing communication programs that effectively demonstrate the ViewCast value proposition to clients and prospects, including plan development, messaging, budget management, and program evaluation.
    • Define and direct and the activites of the Marketing Communications team to set individual program goals and objectives and evaluate campaign results including marketing return on investment.
    • Direct the activites of creative Web and interactive media staff in the creation of deliverables according to defined program requirements. Requires a functional understanding of state-of-the-art Web-based marketing applications, including:
      • Rich email tracking, delivery and reporting
      • Streaming media
      • Audio and video production and compression technologies
      • Flash development
      • Interactive GUI development
      • HD content development and delivery
      • Enterprise content management systems

     

    • Develop and execute branding initiatives including viable brand names and corresponding rationales for ViewCast products and systems that:

    ·         Indicate world class position in streaming media technology

    ·         Indicate competitiveness in the global marketplace

    ·         Indicate reliable technology and products

     

    • Develop and execute an annual strategic advertising program that is aligned with corporate business objectives, utilizing multiple media types and multiple delivery channels. Provide advertising program metrics and ROI.

     

    • Develop and manage electronic media programs that  drive awareness and demand of  ViewCast solutions, and facilitate the communication of key messages.  Programs include internal and external e-newsletters, rich emails, streaming media, PowerPoint presentations, internal and external Web sites and other Web-based content delivery platforms.

     

    QUALIFICATIONS:

     

    Qualified candidates will have demonstrated experience developing, managing and executing successful marketing communications strategies and programs.

     

    Technical/Software:

    Qualified candidates should have a throrough understading of Web development tools and technologies, Flash media, audio and video production, enterprise media applications, streaming media, CRM applications, CMS applications, email delivery platforms and HTML/XML.

     

    EDUCATION/EXPERIENCE:

     

    • B.A. in Marketing or related field, MBA a plus
    • 8-10 years experience directing B2B marketing communicaitons programs

    We offer a casual, comfortable work environment where exciting products are being developed daily; a competitive salary; and a comprehensive benefits package.

    If you possess these qualifications and are looking for an opportunity to make a difference, this could be for you.  Please send your resume to Marketingjob@ViewCast.com

    Posted in MarCom Jobs, Marketing Management | Tagged: , , | Leave a Comment »

    Manager of Marketing and eCommerce (Plano TX)

    Posted by karenses on October 21, 2008

    At Marriott, you define what success means to you, then we help make it happen. With opportunities for building your skills, colleagues who share your enthusiasm, and a clear career path with challenging work that provides direction for growth and promotion. If you’re the kind of person who wants to be challenged, supported, and applauded, this is where you belong. www.marriott.com/careers

    Job Description

    Marriott International is searching for an experienced Marketing Manager to join their Regional Office in Plano, TX.  Candidate must possess marketing experience within the hotel industry or have agency experience.  Candidate must also be a team player, self starter, strategic and tactical.  There is no relocation for this position.  Ideal candidate will live in the Dallas/Plano market. 

     

    Job Title: Manager, Marketing & eCommerce-FS

     

    Job Function: Sales & Marketing

     

    Business Context/Scope:

    Complexity of properties supported as defined by:
    Revenue (Property Revenue as well as Marketing Spend)
    Type : Convention / Resort / Core (supports mostly core)
    Size (supports primarily core properties / does not have a great deal of variation in size of properties supported)
    Number of Brands (supports FS only)
    MSA  (supports smaller markets or is a contributor to top markets)

     

    JOB SUMMARY

    • POSITION LOCATED AT REGIONAL OFFICE IN PLANO,TX

      This Marketing and eCommerce Manager will support 10 to 12 full service hotels. They will be responsible for fully leveraging marketing and eCommerce programs at the property and market level, to include:  

    • ensuring pull through of relevant national marketing and eCommerce engines, platforms and initiatives;
    • development and implementation of property and market based programs based on local need-time and demand generation opportunities, all with the goal of generating profitable revenue to increase RevPAR, market share and brand awareness for applicable units.
    • Also responsible for ensuring marketing and eCommerce efforts are effectively integrated with the selling efforts for the organization.

      Job Description:

    • Manage the planning, development and production of marketing communications for properties in the market in conjunction with RDMEs and the designated agency/vendor
    • Provide support in strategic planning and market research
    • Educate stakeholders on marketing and eCommerce Brand Standards to ensure compliance
    • Provide training and marketing leadership and act as a marketing/eCommerce SME for Regional Directors, GMs, Sales Leaders and Managers, and Revenue leaders
    • Ensure corporate and regional marketing and ecommerce programs are pulled through at the property level
    • Coordinate photo shoots in conjunction with GD&PS (Graphic Design and Production Services) or agency/vendor
    • Ensure brand marketing communications and identity standards are maintained at the regional and property level
    • Work with GD&PS and/or other designated vendor partners as needed for collateral, communications, photography, dm, etc.
    • Work with GD&PS and Field Support to ensure that any communications materials created are up-to-date with marketing communications and identity standards
    • Manage relationships with media representatives, analyze and direct properties in decisions for marketing and eCommerce opportunities. Provides marketing and eCommerce channel mix (e.g., direct mail, email, search, demand generator links, etc.) planning as part of the overall property and market cluster plans
    • Maximize the potential of established marketing vehicles within Marriott: Marriott Rewards, CTAC, GDS, MEOs, email, etc
    • Maintain close communications with Regional VPME, RDME, GMs, Sales Leaders and Revenue Leaders
    • Evaluate and solicit new marketing, partnership and barter opportunities
    • Work closely with regional eCommerce manager to develop eMarketing strategies for stakeholders properties, e.g., Hotel Website Optimization, PPC, SEO, eBlasts, Custom Event Web Pages, eBrochures, eProposals, and other Marriott e-tools
    • Measure and report success against the regional marketing & eCommerce performance dashboard
    • Work with the eCommerce manager to assist, consult and direct properties in the Region with initiatives related to electronic commerce marketing channels and opportunities
    • Work with the eCommerce manager to assure that content, photography, and local links on hotel websites on Marriott.com are up to date and fully utilized by hotels across the region; that hotel websites are fully optimized to maximize traffic from search engines; and that the pay-per-click strategy and keyword buys are appropriate and not redundant with corporate efforts.
    • Work with the eCommerce Manager and Corporate eCommerce to leverage eChannel marketing and promotional opportunities to drive need-time business.
    • Maintain frequent, active engagement with Corporate eCommerce to ensure alignment, pull-through, and 2-way communication about the status, performance, opportunities, and issues related to online programs and initiatives.
    • Guide local property marketing spend to ensure maximum productivity/ROI, to ensure brand identity/marketing communications standards adherence, and to eliminate non-value add expenditures
    • Performs other duties as necessary
    • Position located in Western Regional Office in Plano, TX

      Candidate Profile

    • Experience  
      • 4-6 years of marketing communications, hospitality industry preferred
      • Corporate marketing communications, advertising agency, e-marketing agency
      • 2-3 years Internet marketing experience

        Education or Certification

      • College degree in hospitality management or marketing preferred

    Take the next step toward experiencing success. Visit us at www.marriott.com/careers.
    Join us. We’re Marriott.

    Posted in Marketing Manager, Web Marketing | Tagged: , , | Leave a Comment »

    Embedded Marketing Manager (Richardson TX)

    Posted by karenses on October 21, 2008

    Company : Andrew Corp.​
    Location : Richardson, TX 75082
    Industries : Telecommunicati​ons Services
    Job Type : Full Time Employee
    Career Level : Experienced (Non-Manager)
    Job Reference Code : AND11782M

    About the Job

    Andrew Wireless Solutions, a CommScope Company, is the foremost supplier of one-stop, end-to-end radio frequency (RF) solutions. Our Antenna, Cable, and Cabinet Group and Wireless Network Solutions Group combine to design, manufacture and deliver complete solutions for wireless infrastructure–from top-of-the-tower base station antennas to cable systems and cabinets, RF site solutions, signal distribution, and network optimization. For more information, please visit www.commscope.com.

     

    Job Title: Embedded Marketing Manager

    Requisition Number: 11782

    Location: Richardson, TX 75082

     

    Due to our continued growth and customer demand we are currently recruiting for a qualified, interested and available Embedded Marketing Manager for our Base Station Antennas Group for an opportunity located in Richardson, TX.

     

    The Embedded Marketing Manager is the primary liaison between the PBU and the other marketing organizations within Andrew. The role ensures that key marketing information pertaining to the products they manage is shared and utilized by the other marketing roles. This information will include the market positioning, features/benefits, and other product information. The marketing information managed by the Embedded Marketing Manager is then used in all sales collateral, website, tradeshow, whitepapers, SAP content management database and all other marketing materials. This role will also lead the creative and execution of PBU-specific marketing materials.

     

    Essential functions:

    · Primary contact for providing all product information, such as positioning, competitors, technical specifications, product attributes, features/benefits, photos, and all other product marketing information.

    · Responsible for driving the marketing launch plan for all new product introductions. This includes drafting initial plan, leading status meetings, driving schedule and ensuring all items are executed.

    · Responsible for managing marketing projects in support of product line. Will use the project management tool to track all projects.

    · Primary contact within product group for supporting media and analyst relations program and information requests. This includes proactively identifying opportunities for press releases, speaking opportunities, analyst discussions. Will coordinate with PR Director.

    · Lead SAP Content Management for their product line. This includes working with product line managers to keep Content Management database up to date with marketing information regarding each of their products (descriptions, photos, dimensions, etc).

    · Responsible for managing external resources when outsourcing projects with Corporate Marketing.

    · Support tradeshows by providing list of products, key messages, and work with Corporate Marketing and Product lines to ensure products and sales collateral are delivered to the show.

     

    Qualifications:

    · Bachelor’s degree in Marketing, Communications, Journalism, or other related discipline.

    · Coursework in Writing, Design, and Project Management desired.

    · Minimum of 8-10 years experience in development and management of successful, integrated campaigns in an agency environment supporting all media disciplines.

    · Experience with Web marketing strategies and customer targeted campaigns important.

    · Experience with Microsoft Office software required.

    · Strong cultural sensitivity to manage relationships with people of diverse backgrounds.

    · Excellent verbal and written communications skills.

    · Exceptional organizational qualities to lead multiple projects.

     

    It is the policy of Andrew Corporation to provide Equal Employment Opportunities to all individuals based on merit, qualifications and abilities. Andrew Corporation does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age disability, or any other characteristics as protected by law.

    Posted in Marketing Manager | Tagged: , , | Leave a Comment »

    Marketing Director (Plano TX)

    Posted by karenses on October 21, 2008

    http://www.cookiesbydesign.com   

     

    Location Plano, TX 75075

    Industries Food and Beverage Production

    Job Type Full Time Employee

    Relevant Work Experience 2+​ to 5 Years

    Education Level Bachelor’s Degree

    Career Level Manager (Manager/​Supervisor of Staff)

    Salary USD 65,000.​00 /​year

    About the Job

    Marketing Director

     

    Crumb Corps, LLC is searching for a Marketing Director responsible for developing and executing the overall marketing strategy to develop and grow the Cookies By Design brand.

     

     

    Essential Functions

     

    Leads the development, implementation and ongoing management of a marketing strategy and plan for the Cookies By Design brand.

     

    Develops and implements an effective national marketing program encompassing direct response and e-business, with a focus on implementing tracking systems and measuring the ROI of marketing initiatives.

     

    Assesses and understands the local market needs of franchise members and coordinates the development of effective local marketing programs to drive sales and advance franchisees’ business.

     

    Researches and recommend effective strategy for entering new markets and creating new products. 

     

    Evaluates and interprets customer and recipient data to identify trends and market opportunities.

     

    Develops and implements in-house and external market research.

     

    Develops and manages e-commerce marketing strategy and market penetration initiatives including website design, content, graphics and functionality.

     

    Drives B2B strategy and market penetration initiatives.

     

    Develops consumer segmentation strategies to optimize the impact of the company’s marketing resources.  Performs and interprets demographic and psychographic analyses.

     

    Directs competitive analyses, gauges competitive threats, and determines appropriate responsiveness.

     

    Creates partnerships and alliance strategies with external media and marketing/advertising/public relations agents and is responsible for developing and managing relationships with key high volume marketing partners.

     

    Manages printed marketing materials programs content, supplier relationships and related franchisee communications.

     

    Creates marketing materials such as email brochures, POP kits, graphics, etc.

     

    Creates and maintains an annual “marketing calendar of events” for franchisees.

     

    Researches and recommends needed price retail points by product offering and channel.

     

    Responsible for marketing communications to all franchise members, including monthly marketing initiatives, monthly shoe-string marketing, intranet postings and responding to franchisee intranet forum postings.

     

    Plan, develop and implement strategies for generating resources and/or revenues.

     

    Develops and manages budget to support the overall marketing strategy and plan.

     

    Develops and manages marketing staff, establishing and managing departmental and individual goals. 

     

    Develops and tests all new products for the system.

     

     

    Qualifications

     

    Bachelor’s degree with major in Marketing or Business Administration is required.  Master’s degree is a plus.

     

     

    Skills

     

    Computer skills:  Experience with Microsoft Office preferred.

     

    Highly refined oral and written communication skills required.

     

    Excellent presentation skills.

     

    Organizational skills required for tracking and guiding multiple projects.

     

    Ability to manage budgets and reach goals.

    Posted in Marketing Management, Marketing Manager | Tagged: , , | Leave a Comment »

    Sr. Director, Marketing Support Services (Dallas TX)

    Posted by karenses on October 21, 2008

    Company : MindFind
    Location : Dallas, TX
    Industries : Advertising and PR Services, Business Services – Other
    Job Type : Full Time Employee
    Career Level : Manager (Manager/​Supervisor of Staff)

    About the Job

    MindFind is currently recruiting for a Senior Director, Marketing Support Services to join a company based in DFW. Ideal candidate will have 10+ years business experience, preferably in sales & marketing, and must encompass a well-rounded knowledge of small business sales and marketing techniques (B2C and B2B). The Senior Director, Marketing Support Services will use their unique experience, sales & marketing skills and coaching abilities to assist new small business customers to successfully launch our client’s products and integrate the service into their existing business.  5-7 years demonstrated success providing business consulting services required, along with a Bachelor’s Degree in a business-related discipline. MBA preferred.

     

    Other requirements include:

    ·         Strategic marketing planning and an understanding of advertising and marketing ROI analysis

    ·         Excellent coaching and training skills

    ·         Very strong telephone communication, customer relationship and sales skills

    ·         Proven ability to launch successful marketing programs and tools

    ·         Positive attitude with a dynamic, confident personality

    ·         Experience in consumer home services preferred

    ·         Ability to communicate ideas clearly

     


     

     

     

    For consideration, please forward resume to resumes@Mind-find.com . MindFind is a staffing and recruiting firm that specializes in the marketing and advertising fields. We work with Fortune 500’s, the industries top agencies as well as local companies. For other opportunities, please visit and apply online at .http://www.mind-find.com/

    Posted in Marketing Manager | Tagged: , , | Leave a Comment »

    MarCom Manager (Dallas TX)

    Posted by karenses on October 21, 2008

    Job Title: Marketing Communications Manager
    Company: L3 Communications – Infrared Products (google for contact info)
    Location: Dallas, TX 75243
    Status: Full Time, Employee
    Job Category: Marketing/Product
    Relevant Work Experience: 7+ to 10 Years
    Career Level: Manager (Manager/Supervisor of Staff)
    Education Level: Bachelor’s Degree

    Summary: The Marketing Communications Manager will oversee the overall image, brand promotion, and public communication for multiple

    L-3 divisions including managing corporate and division identity, logos, trademarks, web-sites, collateral, sales presentations, events, and targeted internal or public communications. 

    Essential Duties and Responsibilities include the following. Other duties may be assigned to meet business needs.

    • Responsible for developing and implementing marketing plans including creating or approving graphic design, print media, web, advertising promotions, online promotions, photography, collateral, video, and proofing of printing.

    • Works with other L-3 divisions to consolidate advertising schedules, creative, tradeshow activities, graphics, and potential linkage of website design and content.

    • Leads efforts for direct communication and provides marketing assistance to the sales channel including items such as: newsletters, dealer websites, dealer marketing kit, special promotions, tradeshow participation, and management of available division co-op advertising programs.

    • Leads the efforts to plan and manage trade show participation in concert with sales & business development personnel.  Manages and coordinates all trade show activities.

    • Oversee division website.

    • Manage outside creative or PR agencies or relevant vendors & contractors.

    • Manage and control assigned marketing communications budgets.

    • Evaluate marketing programs and make recommendations to increase effectiveness.

    • Ensure consistent brand images and messaging are presented in all marketing communication vehicles. 

    Education/Training/Experience:

    To perform this job successfully, an individual must be able to perform the essential duties well. The requirements listed below are representative of the knowledge, skills and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

    Education:

    Qualified candidates will have a Bachelor’s degree in Marketing, Communications, Graphic Design or other related field of study.  MBA degree preferred.

    Professional Experience:

    • Requires minimum of 7-10 years of marketing experience and understanding of all facets of the marketing communications in a high tech environment. 

    • Knowledge of current technology, awareness of current trends and production methods in usability and graphic design.

    • Experience in marketing in the defense industry, night vision technologies, thermal imaging, or with weapons technology is strongly preferred.

    Skills:

    • Excellent organization and project management skills.

    • Ability to manage activities from inception to production.

    • Outstanding oral/written communications and presentation skills.  Will approve all copy, by lines, promotional materials.

    • Must have knowledge and appreciation for creative design.  Will manage and approve all creative work produced.

    • Ability to manage multiple and changing priorities and adhere to guidelines.

    • Must be a team player, have excellent interpersonal skills and be able to develop strong relationships with internal and external parties.

    • Proactive, self-starter with the ability to work independently.  Strong ability to set priorities, solve problems and maintain grace under pressure.

    • Ability to influence communications directions, strategies, and resource allocations across multiple products.

    • Ability to travel a significant amount of time depending on tradeshow seasonality. 

    Computer skills:

    • Advanced knowledge of MS Office including Word, Excel and PowerPoint

    • Candidate should be well-versed in design software such as PhotoShop, Illustrator and other graphics software. HTML and JavaScript preferred.

    ABOUT L-3 Communications

    L-3 Communications is looking for top talent in a variety of fields including engineering, finance, sales/marketing and administration.

    Each of our divisions offer competitive compensation and comprehensive benefits, including medical/dental/vision plans, a 401(k) plan with company match, employee stock purchase plan and educational assistance.

    Now more than ever, the future is happening today at L-3 Communications. Put your special skills to work creating and developing some of the most advanced communication systems and products on the planet.

    Posted in MarCom Jobs | Tagged: , , | Leave a Comment »

    Marketing Writer (Dallas)

    Posted by karenses on October 21, 2008

    Company : CDM
    Location : Dallas, TX 75231
    Industries : Engineering Services
    Job Type : Full Time Employee
    Job Reference Code : 8864BR

    About the Job

    CDM is a global, full-service consulting, engineering, construction, and operations firm helping public and private clients improve the environment and infrastructure through award-winning projects.  Since 1947, we have been providing innovative solutions developed through strong client relationships of mutual trust and respect and a commitment to quality and integrity. From a three-person firm in Cambridge to today’s staff of more than 4,000 worldwide, CDM has grown and diversified with our clients’ needs in mind. Our mission is to reach one goal- the client’s- by providing the right total solutions.  Join us!

     

    CDM has an immediate opening for a Marketing Writer in our Dallas, Texas office. As a member of this team, you would contribute to CDM’s mission by:

    ·          Writing, editing, and proofreading copy for proposals, presentations, statements of qualifications, and related marketing materials of a moderately complex nature

    ·          Working in a team environment while taking ownership of individual assignments

     

    ·          Supporting more senior writers in their projects

    ·          Researching, writing, and updating information for CDM’s internal marketing database, including project descriptions, resumes, and other qualifications materials

    ·          Ensuring that marketing and visual presentation information and files are maintained and up to date

    ·          Responding promptly to requests for marketing materials and information

    ·          Developing writing, desktop publishing, marketing, and production skills and an understanding of the market place through internal and external training sources and association (SMPS or other related society) membership and committee involvement

    ·          Attending meetings on a regular basis, participating on committees, and sharing relevant industry or marketing news from meetings with other marketing and business development staff, as appropriate

    ·          Participating in the marketing sub-discipline through communication and participation on task forces and committees, as necessary

     

    A successful CDM candidate will have:

    ·          A B.A. in communications, journalism, business, or English

    ·          At least 3 years of related experience

    ·          Excellent command of grammar and spelling

    ·          Confidence, assertiveness, and the ability to establish trust and credibility with internal clients

     

    ·          Proficiency with Microsoft Word, Excel and PowerPoint

     

    ·          The ability to work under rigid time constraints where a narrow margin for errors or delays is allowed

    ·          Excellent crisis management skills

    ·          The ability to organize and negotiate on project schedules and tracking

    ·          The ability to occasionally lift heavy display materials

    ·          Marketing experience in the consulting/engineering industry is highly desirable.

     

    CDM has consistently earned industry recognition for our innovative project solutions. Recognition by respected professional organizations, such as the American Academy of Environmental Engineers, the American Council of Engineering Companies, and the Design-Build Institute of America, is a testament to CDM’s delivery of exceptional service and the right total solutions for each client’s needs.

     

    We are an equal opportunity employer.

    Posted in MarCom Jobs | Tagged: , , | Leave a Comment »