Interactive Marketing Mgr (Carrollton, TX)

Position Description: Carlson Restaurants Worldwide

The Interactive Marketing Manager will lead the day to day management of the Friday’s website and online marketing plan in partnership with our digital agencies. You will optimize the customer experience to drive revenues and support brand objectives. This position spans the strategic and the tactical, the analytical and the creative.

Areas of Responsibility:
- Manage day-to-day communications with partners, vendors, and agencies to execute online marketing plan.
- Partner with agency to optimize site based on consumer insights, site analytics, and non-eCommerce-based website best practices to drive conversion, sales and customer brand experience.
- Advise agency on monthly and promotional-based site updates.
- Oversee site content update process.
- Manage and/or advise product copy creation process.
- Participate in approvals regarding agency recommendations for website, online media, mobile, emerging media, and other integrated online and offline promotional strategy.
- Lead creative development process with digital/design agency.
- Manage Interactive Media and Website Production budgets
- Partner with various internal teams to execute online strategy.
- Provide ongoing site performance statistics using Omniture
- Disseminate results to key stakeholders on website and online program analytics
- Protect the T.G.I. Friday’s brand and trademark by monitoring online advertisers for trademark infringement activities
- Keep informed of industry and competitor activities

Key Skills and Requirements:
Graphic Presentation…Demonstrate ability to create compelling, informative and professional standard graphics using PC and/or Internet development tools.
Organization…Demonstrate ability to proactively prioritize needs, put first things first, and effectively manage resources.
Planning…Skilled in determining whether tasks should be attempted, identifying the most effective way of completing the task and preparing how to overcome unexpected difficulties.
Time Management…Skilled in focusing on desired results, determining what is important and urgent, clarifying next steps and delegating effectively to meet deadlines and achieve desired results.
Negotiation…Evaluate terms and conditions, licensing, regulatory requirements and analyze cost-benefits while negotiating contract and vendor agreements which result in mutually beneficial outcomes.
Marketing…Knowledge of and skill in the use of fundamental principles associated with identifying, developing and creating programs and products to meet company objectives.
Project Management…Use tools and processes to identify project goals, set and manage the schedule, anticipate and identify issues, remove obstacles, delineate responsibility, track task completion and communicate project progress.
Change Management…Be an advocate for positive change and improvement within the organization by identifying and communicating the compelling need for change/improvement.
Presentation…Demonstrate ability to maximize impact, maintain interest, and establish a rapport with the audience when conveying information.

Position Requirements:

- Bachelor’s degree required.
- 3-5 years experience in a business environment dealing with the Internet, Marketing and Advertising.
- Must be able to demonstrated ability to manage creative and web development partners to achieve business goals.
- Must be able to multi-task independently with minimal and non-technical direction.
- Experience with web development and design tools including HTML, Microsoft Front Page, and Adobe Photoshop
- Knowledge of Omniture helpful

Business Unit:

6CRWW – Carlson Restaurants Worldwide

If interested, please apply online at http://track.jobviper.com/ViewJob.asp?id=576057-1248-5436

Internet Marketing Mgr (Dallas, TX)

Internet Marketing Specialist (Dallas, TX)

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Reply to: justin.monin@systemoneservices.com
Date: 2008-10-20, 3:08PM CDT

Demand Generation Specialist for a Fast Growing Software Provider

As a result of my client’s continued growth, System One is currently seeking a demand generation specialist for our Americas headquarters in Dallas, Texas. The Demand Generation Specialist will develop demand/lead generation programs to generate a steady pipeline of qualified leads through online and offline marketing initiatives. This position reports to the head of marketing for the region.

Primary Responsibilities:
• Develop, manage and drive demand generation activities
• Determine the most appropriate mix of direct marketing activities to generate leads including but not limited to email marketing, web adwords, banners, and multi-media
• Recommend and manage outside agencies where required for design/production, mailings, tele-marketing, interactive media and other vendors where appropriate
• Create sales and customer communication programs (and related tools) that support overarching, strategic marketing objectives
• Manage and report detailed analysis of all campaigns including establishment of measurable response rates, conversion rates, and ROI for all programs
Qualifications:
• Bachelor’s degree in marketing, advertising, communications or related area
• 5+ years or more experience in marketing with strong emphasis on demand generation program development for technology related products, preferably in software industry
• Knowledge and experience with Salesforce.com or other CRM application
• Proficiency with Microsoft Office Suite
• Experienced managing supplier relationships
• Must be very familiar with SEM and SEO internet marketing
• Proven track-record of managing marketing programs with high-ROI
• Bilingual candidates preferred
Skills, attitude, mindset and desire to be successful here:
• Deep knowledge of email marketing – minimum of 3 years of Email/Direct Marketing experience required
• Extremely comfortable using empirical data to support marketing decisions; ability to glean intelligence and behavioral inferences from data, demonstrable history of using data to improve profits
• Excellent organizational and detail-orientation skills. This is a fast paced organization, and it’s critical to be able to manage multiple projects
• Market awareness – about what our competitors are doing, about how our users think, about how our products work
• A desire for ownership and decision-making. You’ll enjoy the freedom and visibility of being able to drive innovation, and also the responsibility to do it right
• Investigating and implementing new technologies, services and/or vendor solutions that enhance the capabilities of the marketing organization
• Become recognized within the company as an expert on email marketing practice

Please feel free to call me if you are a qualified candidate at 716-465-9906.

• Location: Dallas, TX
• Compensation: $50,000/year to $80,000/year depending on experience
• Principals only. Recruiters, please don’t contact this job poster.
• Phone calls about this job are ok.

MarCom Manager (Dallas, TX)

Job Title: Marketing Communications Manager

Company: L3 Communications - Infrared Products

Location: Dallas, TX 75243

Status: Full Time, Employee

Job Category: Marketing/Product

Relevant Work Experience: 7+ to 10 Years

Career Level: Manager (Manager/Supervisor of Staff)

Education Level: Bachelor's Degree

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Summary: The Marketing Communications Manager will oversee the overall image, brand promotion, and public communication for multiple L-3 divisions including managing corporate and division identity, logos, trademarks, web-sites, collateral, sales presentations, events, and targeted internal or public communications. 

Essential Duties and Responsibilities include the following. Other duties may be assigned to meet business needs.

•  Responsible for developing and implementing marketing plans including creating or approving graphic design, print media, web, advertising promotions, online promotions, photography, collateral, video, and proofing of printing.

• Works with other L-3 divisions to consolidate advertising schedules, creative, tradeshow activities, graphics, and potential linkage of website design and content.

• Leads efforts for direct communication and provides marketing assistance to the sales channel including items such as: newsletters, dealer websites, dealer marketing kit, special promotions, tradeshow participation, and management of available division co-op advertising programs.

• Leads the efforts to plan and manage trade show participation in concert with sales & business development personnel.  Manages and coordinates all trade show activities.

• Oversee division website.

• Manage outside creative or PR agencies or relevant vendors & contractors.

• Manage and control assigned marketing communications budgets.

• Evaluate marketing programs and make recommendations to increase effectiveness.

• Ensure consistent brand images and messaging are presented in all marketing communication vehicles. 

Education/Training/Experience:

To perform this job successfully, an individual must be able to perform the essential duties well. The requirements listed below are representative of the knowledge, skills and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Education:

Qualified candidates will have a Bachelor’s degree in Marketing, Communications, Graphic Design or other related field of study.  MBA degree preferred.

Professional Experience:

• Requires minimum of 7-10 years of marketing experience and understanding of all facets of the marketing communications in a high tech environment. 

• Knowledge of current technology, awareness of current trends and production methods in usability and graphic design.

• Experience in marketing in the defense industry, night vision technologies, thermal imaging, or with weapons technology is strongly preferred.

Skills:

• Excellent organization and project management skills.

• Ability to manage activities from inception to production.

• Outstanding oral/written communications and presentation skills.  Will approve all copy, by lines, promotional materials.

• Must have knowledge and appreciation for creative design.  Will manage and approve all creative work produced.

• Ability to manage multiple and changing priorities and adhere to guidelines.

• Must be a team player, have excellent interpersonal skills and be able to develop strong relationships with internal and external parties.

• Proactive, self-starter with the ability to work independently.  Strong ability to set priorities, solve problems and maintain grace under pressure.

• Ability to influence communications directions, strategies, and resource allocations across multiple products.

• Ability to travel a significant amount of time depending on tradeshow seasonality. 

Computer skills:

• Advanced knowledge of MS Office including Word, Excel and PowerPoint

• Candidate should be well-versed in design software such as PhotoShop, Illustrator and other graphics software. HTML and JavaScript preferred.

L-3 Communications is looking for top talent in a variety of fields including engineering, finance, sales/marketing and administration.

Each of our divisions offer competitive compensation and comprehensive benefits, including medical/dental/vision plans, a 401(k) plan with company match, employee stock purchase plan and educational assistance.

Now more than ever, the future is happening today at L-3 Communications. Put your special skills to work creating and developing some of the most advanced communication systems and products on the planet.

 

Marketing Technology Coordinator

Company Heartland Security Insurance Group

Location Dallas, TX 75230

Industries Insurance Computer Software

Job Type Full Time Employee

Relevant Work Experience 1+​ to 2 Years

Education Level Bachelor's Degree

Career Level Experienced (Non-Manager)

About the Job

CAS-Claims Administrative Services, Inc. is a Third Party Administrator (TPA) with a proven record for improving employee safety and reducing client losses. Our custom program design, flexible pricing options, online filing and reporting, and safety training services help you protect your business while enhancing the overall well-being of your workforce—today and for years to come.

We offer expertise in Workers’ Compensation Claims Management, Safety Training & Consulting, Medical Bill Review, and Medical
Cost Containment.

Job Summary:

Lead all CAS Web development efforts, with emphasis on the regular maintenance of both public and client-side site content.  Serve as the administrator for the company’s client/prospect contact management system as well as coordinate activities associated with all client/prospect events, including annual seminars/webinars and industry conferences.

Qualifications:

Bachelor’s degree in Information Technology or related technical discipline, with an emphasis on providing support to the Sales & Marketing function.  Qualified candidates must have proven experience in a .NET/ASP 2.0 development environment.  Exporsure to CRM platform functionality and marketing project management highly desireable. 

 

 

Submit your resume to carol.beggs@heartlandsig.com or visit our website at www.heartlandsig.com for more information. 

 

Marketing Specialist (Dallas, TX)

www.unitrinspecialty.com

   

 

 

Job Title:

Job Title:     Marketing Specialist 
Location:     Dallas, TX 75243 
Status:     Full Time, Employee
Job Category:     Marketing/Product 
Relevant Work Experience:     2+ to 5 Years
Education Level:     Bachelor’s Degree

Exciting opportunity to join our team as a Marketing Specialist for the SouthWest and MidWest regions!  

Areas of expertise include Marketing Research, Public Relations, Advertising, Promotions, Communications, Training and Project Management.

This position works with multiple departments and locations to ensure our brand is being utilzed correctly and promoted as efficiently as possible.

Responsibility for managing internal resources and outside vendors and obtaining all approvals as needed for execution of marketing initiatives.

This position is responsible for proposing and developing plans and initiatives and gathering data to determine ROI and making business decisions based on analysis and market trends.

Strong: One of the nation’s largest business and personal specialty auto insurance companies, writing business through more than 8500 agents in 24 states. Unitrin Specialty is a part of the Unitrin, Inc. family of companies.

Stable: Founded over 60 years ago and still focused on growth.

Secure: We take care of our employees by offering Medical and Dental Benefits, 401k, Training Programs, Defined Contribution Retirement Plan On-site fitness facility (Dallas)and Business Casual Dress. Equal Opportunity Employer. Please visit our Employee Benefits section for additional information.

Service Oriented: They don’t call us the “friendly, people-focused auto insurance company” for nothing. Our brand was built by friendly employees who deliver top notch customer service every day. This is demonstrated through prompt, courteous and cheerful interactions with our customers.

With operations located in Dallas, TX, Woodland Hills, CA and Salem, OR, as well as many openings to work from your home nation-wide, we’re the place to work! If you want to be part of our very special team, explore our available positions

Equal Opportunity Employer

 

 

Manage all aspects of Conventions and agency-related events as applicable. This position will recommend and develop pre and post marketing for conventions and agent training, coordinate booth design, paperwork registration, shipment and set-up at select events. Responsible for determining ROI of conventions, programs and assist with business recommendations on convention attendance.

KNOWLEDGE & SKILLS:

 

Four year degree in Marketing, Advertising, Public Relations or Journalism or equivalent experience, with at least 2 years business experience. Ad agency or internal communications department experience required. Exposure to event planning and conventions a plus. Individual must be able to build relationships with internal and external advertising/print/electronic vendors for promotion of the Unitrin Specialty brand. Intermediate Word and Excel skills. Must be able to communicate effectively with multiple levels of management and interdepartmental teams.

Requisition Code : D971
Division/Department : Unitrin Specialty
Travel Required : 10-20%

Marketing Manager (Plano TX)

Company : Traxxas

Location : Plano, TX 75074

Industries : Automotive and Parts Mfg Manufacturing - Other Wholesale Trade/​Import-Export

Job Type : Full Time Employee

Relevant Work Experience : 5+​ to 7 Years

Education Level : Bachelor's Degree

Career Level : Manager (Manager/​Supervisor of Staff)

About the Company
Horsepower and performance starts here! Traxxas is the world’s premier designer and manufacturer of hobby-class, high-performance radio controlled cars, trucks, and boats, utilizing both nitro and electric power. Traxxas is known for delivering the industry’s most award winning, best-selling radio-controlled models. Our innovative, cutting-edge designs have captured the imagination of performance-hungry enthusiasts everywhere, and helped us to become number-1 in the industry. At Traxxas, we take great pride in creating, engineering, manufacturing, and supporting our own product. Our friendly accessibility and well-known reputation for customer and dealer support have helped many thousands of customers buy Traxxas products with confidence, and feel good about the purchases they are making. Over 20 years of manufacturing the world’s finest Ready-To-Race models has taught us that an RTR is more than just a fully assembled car, truck, or boat. It’s a total package that combines thoughtful engineering, good looks, quality features, and excellent customer and dealer support. Traxxas models are about experiencing total performance and satisfaction, not just in the products, but also with the company that stands behind them.

About the Opportunity
Are you a visionary with the ability to inspire others? Do your ideas push the limits of the imagination? Traxxas offers a unique environment that fosters individual growth and rewards performance. Everyone here wears many hats and gets exposed to a variety of challenges. You’ll be surrounded by people who are passionate about what they do.

Requirements:

A Bachelors degree in Marketing or Business and 3-5 years of related experience A passion for marketing and the ability to quickly develop an understanding and a passion for our products. Personal or professional involvement with ‘enthusiast’ hobbies, radio control, or other performance based hobbies is a plus.

Demonstrated attention to detail, organizational skills and time management skills

Proven ability to coordinate and drive toward specific, deadline-driven goals.

Demonstrated excellent design sensibility

Understanding of media, promotional and web production techniques
Demonstrated excellent written and verbal communication skills

Must have “big picture mentality” and the ability to apply it to total company marketing plan

Strong management and leadership abilities to direct Art and Marketing groups

Have experience with direct mail campaigns, sales promotions and marketing eventsQualifications

• Expert problem-solver. Sorts through complex issues and conducts comparative analysis of multiple solutions.
• Expert at analyzing complex functions, procedures, and problems to find creative, logical, and effective solutions.
• Makes effective decisions with limited time and information. Determines decision-making criteria based on priorities.
• Self-starter. Assertively takes on challenging responsibilities and holds self ultimately accountable for results and performance.
• Charismatic leader who adjusts leadership style to motivate diverse groups to achieve extraordinary goals.
• Articulates ideas clearly and concisely in a variety of settings, adjusting the message to match the audience.
• Writes effectively using various styles to address a wide range of needs and audiences.
• Artistic aptitude. Ability to generate concepts that attract and engage.
• BA/BS or equivalent experience. Candidate should have 5 years marketing management experience.

Benefits
Traxxas is proud to offer well-researched compensation packages designed to make Traxxas team members employees for life. In addition to a competitive salary, our benefits include profit sharing, 401(k) with company match, paid time off, paid health benefits and much more!

*Traxxas is an Equal Opportunity Employer. Smoke-free workplace.

*Please no phone calls or third party inquiries*

Marketing Manager (Grapevine, TX)

• Company : Rotobrush International

• Location : Grapevine, TX 76051

• Industries : ADV & PR Services

• Job Type : Full Time Employee

• Relevant Work Experience : 7+​ to 10 Years

• Education Level : Bachelor's Degree

• Career Level : Experienced (Non-Manager)

Looking for a roll-up your sleeves marketer with a strong desire to do what it takes to learn, grow and succeed.

Work in a fast-paced, entrepreneurial environment with huge growth potential for the right marketing candidate! Our department is small but growing—this means you’ll tackle a lot in a day’s work, but you will also learn fast from seasoned business leaders and have room for quick advancement.

Responsibilities to Include:

·         All aspects of marketing campaign and project management for lead generation and customer relationship management, including direct mail, direct advertising, online marketing, trade shows, PR, and potentially broadcast

·         Setting up all campaigns with a full tracking plan to evaluate results

·         Ensuring appropriate inventory levels are maintained for printed collateral

·         Business writing and occasional, small scale marketing copywriting/creative projects.

·         Marketing research including competitive analyses and target audience research

 

Qualifications Include:

·       6 – 10 years direct and integrated marketing communications experience

·       Proven experience as a master tactician and project manager who can take a given strategic approach and turn it into a full tactical execution plan and manage every detail of that plan

·       The ability to grow rapidly on the strategic side, with some initial guidance

·       The ability to negotiate ad placements

·       A complete understanding of the printing and proofing process

·       Experience with purchasing lists and data

·       The ability to write creative briefs and manage art and copywriting to be on target for the audience, offer and brand

·       Knowledge to write data processing specifications, and lettershop instructions for direct mail

·       A grasp of database marketing and tracking concepts, and key metrics and reporting approaches

·       Experience selecting and managing multiple vendors (not just one agency) including creative, copy, print, data, mail, and others

·       Knowing the language and effectively communicating verbally and in writing to those same vendors

·       Proof of being a hard working, fast learning, can-do, multi-tasker!

·       A track record of being accountable and meeting deadlines

·       A history of resourcefulness, proactive thinking and problem solving

·       Self motivation to learn more and advance professionally

·       The ability to take direction well

·       Being detail oriented and having an established system to stay organized

·       Strong verbal and written communication skills

·       Being flexible and adaptable

·       Understanding basic business and marketing concepts and being current on marketing industry and marketplace trends

·       Previous experience successfully working to a budget and projecting spend

·       A Bachelors degree, preferably in marketing, PR, journalism, communications or a related field

 

This position will report to the VP, Marketing and interact with in-house departments and out-of-house vendors. This position does not have any current direct reports or any administrative assistance, but could in the future and will serve in a mentoring role.

 

The right candidate must embrace the Rotobrush growth vision, team spirit, tenacity, and warm, friendly atmosphere.

Rotobrush International LLC is a privately held company with over two decades of experience in the indoor air quality industry. The company started with the purchase of a small service business that held the rights to the patented Rotobrush technology and quickly grew from there, being listed as one of the 500 fastest growing private companies by Inc. Magazine. Rotobrush provides business start-up opportunities, marketing support, and training, and is the leading manufacturer of portable air duct cleaning equipment, parts and accessories, as well as a provider of electrostatic filters and video inspection systems.

 

This is NOT a sales position. This is not an executive level nor entry level position.

Apply by sending a cover letter and resume to . mm2@rotobrush.com

 

No calls or in-person visits will be accepted.