Direct Response Marketing (Plano TX)

AVP, Mortgage Direct Response Marketing Manager (Relationship Prospect) – 10082394       Apply Online     Making dreams come true every day. It’s our focus at Countrywide. Explore mortgage lending, insurance and banking with a national presence, global scope and a mission you’ll be proud to share in with the country’s number one home lending source.* There are many options for talented financial professionals. Discover the leading team dedicated to helping more Americans achieve their dreams. www.countrywide.com * As ranked for 2006 by Inside Mortgage Finance (Feb. 2, 2007)© 2007. Assistant Vice-President, Mortgage Direct Response Marketing Manager (Relationship Prospect)     Primary Responsibilities Include: ·  Developing and overseeing the implementation of relationship prospect marketing and trigger campaigns through Direct-Response Marketing channels in order to increase cross-sell of first mortgage product and penetration of BAC non-mortgage customer base. ·  Coordinating with Target Direct Response Marketing, Analytics, Integrated Campaign Management, and Database Marketing Group to generate direct mail and testing strategies targeted at BAC non-mortgage customers. ·  Directing and managing Copywriters, Designers and Proofreaders in the composition of direct-mail packages in support of cross-sell and marketing-efforts ·  Managing print vendors through pricing, production and sign-offs of Direct-Mail campaigns ·  Analyzing campaign results to identify “best practices” and winning test-strategies       A Successful Candidate Will Have: ·  Bachelor’s degree ·  5+ years of related direct marketing-experience ·  Proficient knowledge of direct-mail strategy and technique, print production and vendor management ·  Ability to be highly detail-oriented ·  Strong verbal and written communication skills ·  Strong relationship-management skills       The Ideal Candidate May Also Possess: ·  MBA (with Marketing emphasis) ·  Background in mortgage lending and financial services ·  Familiarity with Microsoft Excel, Word and PowerPoint