Demand Generation Specialist (Downtown Dallas TX)

Demand Generation Specialist
NTR North America
Job Snapshot
Location: Dallas, TX 75201 ( Map it )
Employee Type: Full-Time Employee
Industry: Computer Software
Internet – ECommerce
Other Great Industries
Manages Others: No
Job Type: Business Development
Marketing
Other
Education: 4 Year Degree
Experience: At least 5 year(s)
Posted: 5/22/2009
Description
Demand Generation Specialist for a Fast Growing Software Provider

People don’t work at NTRglobal because they want a job. They work at NTRglobal because they want an experience. Our remote access, support, and administration solutions have won many awards and are truly leading edge. But the real secret to our success is the team of immensely talented people that bring our technology to companies around the world. They’re smart, technically savvy, committed to our customers, and addicted to success. They also speak 15 languages. Together, NTRglobal’s team and technology have earned the largest customer base of any remote solution provider – over 60,000 companies around the world. It’s a great team to be on.

As a result of our continued growth, NTRglobal is currently seeking a demand generation specialist for our Americas headquarters in Dallas, Texas. The Demand Generation Specialist will develop demand/lead generation programs to generate a steady pipeline of qualified leads through online and offline marketing initiatives. This position reports to the head of marketing for the region.

Primary Responsibilities:

Develop, manage and drive demand generation activities
Determine the most appropriate mix of direct marketing activities to generate leads including but not limited to email marketing, web adwords, banners, and multi-media
Recommend and manage outside agencies where required for design/production, mailings, tele-marketing, interactive media and other vendors where appropriate
Create sales and customer communication programs (and related tools) that support overarching, strategic marketing objectives
Manage and report detailed analysis of all campaigns including establishment of measurable response rates, conversion rates, and ROI for all programs

Skills, attitude, mindset and desire to be successful here:

Deep knowledge of email marketing and online demand generation activities (proven success in development and execution of traditional and innovation activities)
Minimum of 3 years of Email/Direct Marketing experience required
Extremely comfortable using empirical data to support marketing decisions; ability to glean intelligence and behavioral inferences from data, demonstrable history of using data to improve profits
Excellent organizational and detail-orientation skills. This is a fast paced organization, and it’s critical to be able to manage multiple projects
Market awareness – about what our competitors are doing, about how our users think, about how our products work
A desire for ownership and decision-making, creativity and being able to think (outside of the box). You’ll enjoy the freedom and visibility of being able to drive innovation, and also the responsibility to do it right
Investigating and implementing new technologies, services and/or vendor solutions that enhance the capabilities of the marketing organization
Must have experience in excelling and exceeding results for online generation
Become recognized within the company as an expert on email marketing practice

Requirements
Qualifications:

Bachelor’s degree in marketing, advertising, communications or related area
Online Lead generation experience a must
Webcast and e-mail marketing a must
SEO/SEM knowledge
5+ years or more experience in marketing with strong emphasis on demand generation program development for technology related products, preferably in software industry
Knowledge and experience with Salesforce.com or other CRM application
Proficiency with Microsoft Office Suite
Experienced managing supplier relationships
Proven track-record of managing marketing programs with high-ROI
Bilingual candidates preferred