Campaign Manager (HP, Plano TX)

Worldwide Campaign Manager – Apps Management (Plano TX)

Company: Hewlett-Packard Company
Location: Plano, Texas
Salary: Not Specified
Category: Information Tech / Computer
Date Posted: 11/11/2009
Travel Required: Not Specified
Security Clearance: No
Work Type: Any
Job Description
Title: Worldwide Campaign Manager – Applications Management (Plano, TX)
Location: Texas – Plano

Job location: Plano, TX
Please answer pre-screening questions to be considered for this role.
Overview
Taking strategy and GTM direction from the Director of WW Campaigns, the Apps Campaign Manager is responsible forcreating campaign plans, building campaign contentand providing executionguidance to the geo marketing teams- to meet the goals and business requirements of Apps business.
Job Description
This individual will collaborate with all key cross-functional organizations to create the strategic marketing plan (optimally a quarter in advance of deliverable delivery), and assist in the delivery of global campaigns. Job responsibilities include all major aspects of marketing campaign design and delivery:
- Apply understanding of customer data, knowledge of business and input from others to design a program strategy and messaging platform for a campaign
- Analyze customer analytics to drive strategy, propose analytics strategies
- Develop/own campaign scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them
- Develop closed-loop post-analysis for marketing programs and identify indicated actions
- Work with regions, product marketing and others to design high-return multi-touch campaigns to generate awareness, consideration, purchase, preference
- Manage creation of campaign deliverables, ensuring high quality, on time results
- Provide subject matter expertise and messaging input for all key campaign assets including customer facing promotional materials as well as internal content.
- If required, assist in planning and delivering launch campaigns for major solution releases
- As needed, assist with PR/AR on press and analyst materials
- Manage campaign budget each quarter

Education and Experience Required:
. Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
. 10 years marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics
. Agency, sales and/or channel experience
Knowledge and Skills Required:
- Strong understanding of Applications business and its customers a must
- Ability to apply the knowledge of Apps business and its customers to create compelling campaign messaging and overall program strategy
- Experience in creating marketing campaigns forservicesrequired
- 5-7 years marketing experience in high technology field in at least two marketing functional areas: (1) product and (2) corporate marketing. Proven track record of success in successful demand generation and awareness campaigns. Must be able to demonstrate direct measurable results from their influence in the program.
- Experience working with different cultures / countries a plus
- Experience in successfully working with cross functional teams
- Very strong written and oral communication skills
- Must have collaborative work ethic, able to work with regional marketing leads and other groups in planning and execution phases of campaigns
- Must be able to multi-task and stay focused to deliver on commitments on time with high quality product
- Ability to manage advertising/direct marketing/ research vendors
- In-depth understanding of the industry, offering categories and HP offerings/ strategy
- Strong project and budget management skills
- Strong analytical skills
- Exceptional negotiating skills
Level: Expert/Master
Critical Competencies to Drive Business Results:
Marketing Effectiveness
Understands the financial impact of marketing (including Return on Marketing Investment (ROMI)
Customer-Specific Propositions
Uses insight to develop custom product and service propositions for key segments
ROI Tracking & Reporting
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources
Marketing Basics
Understands

Marketing Specialist (Eloqua, TriNet, Dallas TX)

Marketing Specialist

Date: 11-3-2009
Description:

Since 1988, thousands of companies throughout the United States and Canada have placed their trust in TriNet to help them manage their Human Resources more strategically and cost-effectively. We give our customers the economies of scale they need to access and deploy Fortune 500-caliber payroll, benefits, and HR services. TriNet has a nationwide presence, an experienced management team, and belongs to the Inc. Magazine Hall of Fame for being one of the fastest growing, privately-held companies for five consecutive years. We are a mature organization that embraces and rewards both bold strategy and disciplined execution.

Supercharge your marketing career in this hands-on, high visibility Marketing Specialist role based in Dallas,Texas! Deploy your powers of process, coordination, and organization to ensure that multiple projects are executed on time and with a high degree of professionalism. Enjoy being part of a hardworking but close-knit team that will give you the support you need to make your mark on one of the fastest growing HR outsourcing firms in the industry. The success of our programs depends on your careful and thoughtful attention to detail! You will assist marketing in planning, developing and executing marketing campaigns (events, seminars, direct response, and email blasts) as designed by the senior marketing staff. These projects will also include in-depth research of associations and third-party lists for sponsorship and direct marketing opportunities. Your knowledge of advanced Word, Excel, and Powerpoint features will be instrumental in this role. Using our Salesforce.com application, you will assist in measuring and analyzing marketing campaigns.

Job Duties:

-Responsible for coordinating events exhibits, promotions, packaging, shipping, staff travel plans, and participating in tradeshows when necessary.

-Will ensure events stay in budget by inputting actual post show expenditures, lists, and ROI reports.

-Assisting in compiling and producing sales and marketing reports as well as list management.

-Performs marketing research in local markets (events, competitive, etc.).

-Will participate in sales and marketing meetings.

-Responsible for managing Eloqua and SalesForce data and leads (list uploads including deduping, uploading, campaign tagging, etc.)

-Additional duties as necessary

Job Requirements:

-BA or related Marketing and/or business degree preferred.

-Must have the ability to meet scheduled deliverables and deadlines communicated by Sr. Marketing staff.

-Must have the ability to analyze numbers, reports and metrics on a weekly and monthly basis.

-Must have the ability to conduct quality research to drive lead generation into marketing

-Must be a team player.

-Must have the ability to enter data in a timely and error-proof manner

-Experience with the following, CRM, Salesforce, HTML, Adobe Illustrator, and MS office.

www.TriNet.com

Marketing Manager (Plano TX)

Marketing Manager at Lineage Power
Location: Plano, TX (Dallas/Fort Worth Area)

URL: http://www.lineagepower.com

Apply Now Request Referral
Type: Full-time Experience: Mid-Senior level Functions: Marketing Industries: Telecommunications Posted: November 3, 2009 by Toni Mason Borthayre PHR LinkedIn Exclusive — this job is available only on LinkedIn

Job Description
POSITION SUMMARY
The Marketing Manager will establish objectives and strategies for increasing brand and product awareness, interest and understanding across Lineage Power target audiences for AC/DC front end and DC/DC board mounted power technologies in the communications, computing, storage, industrial and medical industries. Also champions campaigns, programs and practices to drive distribution demand for Lineage Power embedded OEM products – in support of immediate and continued market share and revenue growth.

Manages the development and implementation of the company’s marketing communications programs. Works with Marketing, Sales, and business unit leadership to plan and create strategies, tactics, activities and materials for the purpose of conveying the most positive marketing message to target markets. Oversees the logistics of packaging and distributing marketing materials, and coordinates outsourced marketing activities for public relations and graphics design.

ESSENTIAL DUTIES (Other duties may be assigned)
• Collaborates with corporate marketing to develop and implement marketing communication activities as defined by product and market strategy.
• Collaborates with Product Managers to understand, identify, and fulfill needs for launching new products from introduction to discontinuation, and to sustain communications for existing products.
• Manages all marketing communications projects from conception to completion and serves as the primary liaison between internal clients and Lineage Power’s graphics agency, including but not limited to: accurate communication of projects, work flow/traffic coordination, budget management, management/prioritization of deliverables and providing creative direction. Plans, coordinates and implements outsourced marketing projects in conjunction with the company’s strategic objectives and activities.
• Defines “go to market” strategies and tactics that keep the company’s products top-of-mind with customers and prospects. Ensures that marketing materials position the company and its products for high visibility with customers, partners, trade associations, outside vendors and media audiences
• Develops an annual Marketing Communications plan consisting of (but not limited to) components including: online/search advertising, direct marketing, Web-based seminars and communications, global events and user group meetings, demand generation initiatives, a broad range of collateral materials including corporate literature and product/services brochures, sales promotions, success story programs, packaging design and more.
• Provides coordination and support for co-marketing activities with partners and distribution channels.
• Manages the content of the company’s Web site and Intranet.
• Works with public relations agency to ensure the company is widely and positively represented in industry and vertical market publications
• Creates, distributes and updates marketing collateral and sales tools.
• Selects and manages outside print vendors, including: quote analysis/vendor comparison, quality control, tracking expenses within corporate budget guidelines, generating purchase orders and processing departmental payables.
• Maintains quality control of all department output from online/search advertising, product literature/sales tools, to copywriting, art direction and production.
• Writes promotional copy as necessary for print and Web-based communications for both internal (sales force) and external (customers and prospects) dissemination.
• Manages lead generation programs, online webinar programs, tradeshows/events, customer advisory councils, sales meetings, user groups and customer visits.
• Manages relationships with PR and graphics agencies or other related freelancers, consultants and vendors. Involved in creative and strategy sessions with outside agencies.
• Controls and promotes the company’s Customer Reference & Testimonial Incentive Program.
• Interviews customers for the creation of written/video testimonials and press releases; develops written customer testimonials and internal case studies.
• Brand advocacy – day-to-day responsibilities of managing brand development and executions/applications, both internally and externally.

QUALIFICATIONS
• Bachelors Degree in Business, English or Marketing with 1-5 years related industry experience in Marketing Communications. Advanced degree in Business or Marketing desirable.
• High level of proficiency across all Microsoft Office applications required. Experience with Adobe Creative Suite and other graphical art applications desired.
• Demonstrated achievement in the production of high-quality communications and marketing materials is required. Excellent knowledge of public relations and communications principles and practices.
• Strong project management, organizational and multi-tasking skills.
• Superior written and verbal communication skills, positive customer service attitude and exceptional interpersonal skills are essential. Enthusiastic team-player with the ability to lead, manage and coach.
• Unmatched ability to extract valuable information from a broad range of internal clients and translate it into useful marketing communications objectives, strategies and tactics.
• Experience in trade show and event marketing planning and implementation.
• Strong knowledge of print and Web-based production, techniques and timelines.
• Working knowledge of Web-based communications and related on-line methodologies.

OTHER JOB REQUIREMENTS
• Demonstrated ability to work with and understand personnel at all levels within the company as well as with external key stakeholders.
• Demonstrated achievement of objectives within deadlines with a minimum of supervision. Considerable stress may occur.
• Must be willing to travel if necessary.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Company Description
Lineage Power™, a Gores Group company, traces its heritage to AT&T, Bell Labs, Lucent Technologies, and Western Electric. Today, the company delivers intelligent power conversion solutions carrying on the tradition of patented innovation with energy-efficient AC/DC and DC/DC embedded power, indoor/ outdoor energy systems, and custom power solutions backed by local field expertise in 25+ locations worldwide. Designed for decades of non-stop operation, our high-availability DC power plants enable voice, video, and data communications while assuring investment protection, total system efficiency, and significantly reduced total cost of ownership.

We know power. We walk, talk, and dream about it. We design, manufacture, engineer, install, and service energy-efficient power conversion technologies. We obsess over details to exceed the highest quality standards. The company holds hundreds of global patents and has invested over US $1 Billion in research and development. With more power conversion experience than any other company on the planet, we want to earn the right to your business by delivering on our promises on-time and on-budget.

Additional Information
Local candidates only, no relocation (Dallas/Fort Worth Area).
No third party applications.

Senior Marketing Specialist (Dallas TX)

Job Title: Senior Marketing Specialist
Company Name: Monitronics
Location: Dallas, TX
Profession: Department Head or Executive
Job Description:
Senior Marketing Specialist

Company: Monitronics International Job Type: Marketing
Sales

Req’d Education: 4 Year Degree
Base Pay: N/A Req’d Experience: At least 2 year(s)
Other Pay: Req’d Travel: Not Specified
Employee Type: Full-Time Relocation Covered: No
Manages Others: No Industry: Security
Telecommunications
Other Great Industries
Reference ID: Not Available

Senior Marketing Specialist Summary:

We have an excellent career opportunity for a Sr. Marketing Specialist in our Marketing Department. The person in the position is responsible for coordinating marketing campaigns, product marketing support and online marketing.

Responsibilities of Senior Marketing Specialist Includes:

* Coordinates marketing campaigns and maintains schedules.
* Confers with internal clients to discuss design and content of campaigns
* Assist with lead generation programs-referral programs, new home owner initiatives, paid search, online advertising, etc.
* Assists in web content gathering, web application design and usability
* Creates web analytics reporting
* Oversees b2b ecommerce site and operations
* Assists in product development, launch, branding, training, and support
* Tracks and measures leads, from multiple website properties
* Serves a marketing liaison to all areas of organization

job Requirements
Senior Marketing Specialist

Requirements for Senior Marketing Specialist:

* Bachelor’s degree (B. A.) from fouryear college or university

Preferred

o One to two years related experience and/or training
o Or equivalent combination of education and experience.

* Experience with Adobe products
* 2+ years experience with Office Suite (Excel, PowerPoint, Outlook)
* Proofreading and copy editing skills a plus
* Strong presentation skills and experience with public speaking
* Candidate must be able to pass National Background Check & drug screen

Compensation and Benefits:

* Competitive salary based on experience & qualifications
* Excellent group health and dental plans
* Annual 2 weeks paid vacation; 4 personal days; 8 paid holidays
* Bilingual & Shift Differentials
* Tuition Reimbursement Program
* Free alarm monitoring
* Free DART pass
* Matching 401(k) plan
* Long
* term and Short
* term disability plans
* Company
* paid life insurance
* Cafeteria Plan

Semior Marketing Coordinator (Dallas TX)

Job Code 090928
Title Senior Marketing Coordinator
Job Family Marketing
Location Dallas,TX

Minimum Experience 8
Description Manage proposal process from start to finish (client analysis and capture planning to SOQ/proposal submittal to presentation to win) Prepare and coordinate submittals and presentations with technical staff Develop additional marketing materials (brochures, invitations, presentations, posters, announcements, etc) as necessary Provide marketing support to Metroplex offices Assist other Texas coordinators and offices when necessary Coordinate with National Marketing Services (NMS) and other offices to address workload situations – anticipate and plan in advance Coordinate materials and equipment needed for presentations, tradeshows and public meetings Participate in marketing meetings Update and maintain SmartSearch database (projects, resumes, images and professional registrations) Update and maintain CRM system Coordinate and direct efforts of both professional and support personnel Provide project/client research Provide technical and creative writing Coordinate and direct the efforts of both professional and support personnel. Provide QA for all submittals in Metroplex offices Prepare or coordinate with NMS any graphics for submittals, technical reports, presentations, etc. Evaluate technical content to ensure that it satisfies the RFP requirements/evaluation criteria, writes/edits proposal sections, and independently evaluates and clarifies client requests prior to submitting materials.

Keyword(s): 090928, Senior Marketing Coordinator, Marketing Coordinator, Marketing, Coordinator, Proposals, Dallas, Texas

Requirements *Minimum 8 years of hands-on marketing experience in production, leading and managing the proposal and interview process Proficient in Word, PowerPoint, and InDesign
*Self-managing Strong interpersonal and organizational skills
*Strong skills in writing, editing and/or creative graphic layout
*Attention to detail, ability to meet tight deadlines and handle multiple tasks *Bachelors Degree in Marketing, Business, Communications, or Journalism preferred
*Strong organizational skills with ability to handle multiple tasks and meet deadlines
*Proven writing ability
*Previous experience in the AEC industry strongly desired
*Enjoy/Relish/Live for a fast-paced, deadline-driven environment

This position may be subject to a pre-employment drug test and drug and alcohol testing during the course of your employment based upon HDR’s Drug Testing and Drug Free Workplace Policy.

An Affirmative Action Participant EOE M/F/D/V

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