One of our established clients has engaged us to fill Marketing Manager position at their Dallas headquarters. Our client is a leading higher education service provider with a long-standing interest in increasing access to a high-quality education at public universities in the United States. In short, they assist public universities in extending the reach of their brands and academic excellence through online learning.
The ideal candidate would be a degreed marketing professional with at least 7 years’ experience with SEO, SEM, social media, collateral and print materials, content integration and lead generation. This would be a full time, direct hire opportunity with excellent benefits and competitive compensation located in downtown Dallas

If you are interested in this opportunity, kindly give me a call at 469-484-6030. If you are not on the market at this time, but might know of a qualified colleague who I might contact, referrals are always appreciated.

Thank you for your consideration.

Paul Spoutz
HumCap, Inc.
16301 Quorum Drive
Suite 100-B
Addison, TX 75001
paul@humcapinc.com
Office: 469-484-6030
Mobile: 303-564-1877
www.humcapinc.com

Email Marketing Analyst

PURPOSE OF THE JOB: Capture the essence of the whole job in one or two sentences.

Maintain, Support Systems that allow Company to execute effective Email Marketing Program. In addition, this person will also execute email programs with the guidance of the Digital Marketing Team. Produce required Tracking Reports.

JOB FUNCTIONS: List major job functions using simple task statements. For example: Supervises the construction of all new restaurants. (Include % of time spent on each function.)

· Executing, coordinating, and analyzing email marketing programs supporting multiple marketing objectives
· Maintaining and Supporting all the APIs with external applications like Exacttarget, Google Analytics
· Continually testing, analyzing and optimizing target criteria, content, landing pages, forms, etc. to increase open, click, lead, and application rates and exceed expectations.
· Providing comprehensive tracking, analysis, and reporting for all email marketing efforts.
· Execute email segmentation strategy and contact plans to increase customer retention.
· Create daily, weekly, monthly, and quarterly reports measuring the performance of email conversion, in particular the number of campaigns sent, open rates, click through rates, total value of sales, increased retention and impact on lifetime value of the customers

WORKING RELATIONSHIPS: List positions or external contacts with whom this person interacts regularly.

Works with other developers, PH Digital Marketing Team, and ExactTarget Email Marketing Vendor

KNOWLEDGE AND SKILL REQUIRED: State formal educational level and experience required for the job . State additional professional, technical or years of experience required.

· +2 years work experience in email marketing, ideally B2C experience
· Experience with email deployment software such as ExactTarget, CheetahMail, Responsys, etc.
· Common Knowledge of Web Services, and Basic Programming Skills (Java, .Net, PHP)
· Strong analytical and technical skills, including experience using email distribution to evaluate campaign performance.
· Ability to use reporting, and programming tools like MicroStrategy, Eclipse, Visual Studio etc.
· Ability to strategically interpret data and successfully develop recommendations.
· Solid writing skills, particularly the ability to organize information succinctly and logically for providing metrics
· Exceptional communication, organizational skills

· Bachelor’s degree. (MIS, Business Computer Information Systems, Computer Science)

The Online Marketing/Demand Generation team at Rackspace is looking for a Marketing Automation specialist to join our team in San Antonio.

In a nutshell…

“We are looking for an Email Marketing Analyst III who is interested in working with some of the most innovative Marketers in the industry. We tackle issues such as how to streamline marketing automation to guarantee the best ROI. This person will be a passionate marketer who is eager to test and find new ways to target our next customers based on existing data. We are looking to balance the “been there, done that” with the “why can’t we do it that way?” mentality of thinking. The ability to challenge assumptions and conventions based on data gathered is important.”

Email Marketing Analyst III – US Job

Job Details Email Marketing Analyst III – US – 14435 This details all the information about the job posting. To submit your résumé/CV, click on the ‘Submit your Résumé/CV to this Job’ button. Show Instructions Job TitleEmail…

The Database Manager manages database production teams, resources and activities in support of technology solutions that Targetbase provides for their assigned client(s).

RESPONSIBILITIES:
Manages design, development, quality assurance, implementation and on-going maintenance of technology solutions to meet current and future client needs.
Manages the development, execution, scheduling and quality of all IM activities to support standard and ad hoc client requests. This may include coordination of activities across competencies within Targetbase, the client, external partners and vendors.
Responsible for hiring, training and development of team and direct reports to support job responsibilities and assignments.
Defines and establishes individual career goals and paths through personal development plans, coaching, knowledge sharing, mentoring, and training. Provides timely, constructive and ongoing performance feedback through coaching sessions and performance reviews.
Creates an environment that fosters creativity, sense of accomplishment and team unity.
Responsible for the overall quality assurance process and the quality of work delivered by IM. Assists in the development, documentation, maintenance, and training of standard IM quality assurance practices.
Responsible for coordinating training of back up resources and providing back up support to the team.
Responsible for ensuring team members and direct reports maintain appropriate billability and productivity.
Ensures team executes and completes projects and tasks on time and within budget.
Performs proactive analysis on all factors ensuring we meet our service level agreements.
Coordinates within Technology on the disaster recovery, system maintenance, and business continuance procedures required for software upgrades, performance issues, etc.
Provides input and direction on engineering specifications related to system updates and maintenance where appropriate.
Responsible for financial management including creation of time and cost estimates, managing IM resources against client SOWs and assistance with development of new SOW’s, as needed. Monitors actual time and costs for completed projects vs. estimated time and costs to identify areas for process improvement, revised estimating techniques, and new training needs. Identifies requests outside the scope of the original SOW and takes appropriate action.
Identifies, prioritizes, and implements process improvements providing positive impact to time, cost and/or quality of technology deliverables. Examples of process improvements include automation of repetitive processing, processing frequency changes, campaign consolidation, integrating different tool sets, paperless processing, standard operating procedures, team training, etc.
Provides appropriate and timely written and verbal communications internally/externally regarding IM activities.
Proactively participates in Targetbase initiatives and the improvement and support of Targetbase Technology Solutions.

Required Skills

Thorough understanding of ETL, Campaign Management, and BI Reporting applications (Targetbase primarily uses Informatica, Unica, Business Objects, Brio Query, and SAS).
Direct Marketing (all-line) experience and thorough understanding of marketing concepts.
Project Management experience.
People Management experience.
Performance Management & People Development Experience.
Strategic Thinking and Leadership.
Experience with Data Mining and Analytical Tools a plus.
Conceptual Knowledge and/or Experience with Standard Analytical Techniques such as Segmentation, Customer Value Modeling, Predictive modeling, etc. a plus.

Required Experience

Degree and/or 5+ years overall experience in technology solutions.
Proven senior-level technical ability in the field of information technology/data processing.
Strong SQL skills and extensive experience in an RDBMS environment.
Minimal travel required.

Submitting a resume online at a job site could cause valuable screening information to be missed.

Please apply directly at:

http://hostedjobs.openhire.com/epostings/jobs/submit.cfm?fuseaction=dspjob&jobid=215778&company_id=15915&jobboardid=24

We are an Equal Opportunity Employer

At PFSweb, we are Leading the Evolution of Outsourcing through our End-to-End eCommerce solution. From powerful merchandising functionality, interactive marketing tools and digital business analytics to warehousing, fulfillment and high-touch customer care, we can build a custom solution that keeps you in control of your brand every step of the way.

We have over 20 years of experience serving premium brand clients. Originally formed as a subsidiary of an international wholesale distributor, PFSweb began its history extending core competencies, such as logistics and customer service, to Fortune 500 manufacturers on an outsourcing basis. With the rapid development of the online marketplace, we were well positioned to become a pioneer in total eCommerce solutions, supporting emerging online brands. Today, our client portfolio reflects our expertise with brands that dominate almost every major industry

We are unique in the industry, sustaining the position of the only End-to-End eCommerce solution provider with a true international reach and proven expertise in both DTC and B2B initiatives.

We have a substantial set of core competencies and a large network of global operations. Our solutions are modular and we custom-craft them based upon the unique needs of each client, their brand and their customers. Our global operations feature 7 distribution centers and 4 call centers with presence and expertise across multiple international markets. In 2009, we shipped nearly $3 billion in client merchandise, responded to over 3 million customer contacts and expanded our fulfillment centers to feature over 2 million square feet. To find out more please visit our website, www.pfsweb.com.

Generate reporting and performance insights for key ecommerce strategies.
Analyze top line metrics to unearth major trends and drivers.
Analyze marketing channels and make recommendations based on findings.
Provide Coremetrics client support, addressing client questions and concerns in a timely manner with clear communication.
Provide sales and ROI analysis for justification and prioritization of proposed eCommerce initiatives.
Support ad-hoc requests for site performance and customer engagement data and reports.
Create ad-hoc reports to support the eCommerce and Interactive Marketing teams based on defined requirements.
Present analysis and insights to executives and other business stakeholders.
Ensure all analysis drives toward actionable recommendations for site optimization.
Offer Web analytics subject matter expertise, providing web analytics training and support for clients and internal parties.
Stay abreast of new analytic services, offerings, industry best practices, etc. and disseminate that information throughout the organization.
Analyze customer interactions across the websites. Create data driven recommendations for site improvements and conversion optimization.
Research client vertical as well as industry / market strengths, weaknesses, opportunities, threats.
Benchmark against other retailers in client’s sub vertical and analyze areas of improvement.
Benchmark KPI’s against industry when applicable.
Work with internal and external parties to create and execute A/B and multivariate tests that drive increased order conversion, AOV and other site KPIs. Report on the results.

Job Requirements:

Strong verbal and written communication skills
1-2 years experience as Business Analyst
3-4 years experience in Microsoft Excel
BA/BS Degree
Ability to multi-task
Manage internal and deadline-driven client projects that will require dynamic, real-time prioritization based on multiple factors
Must be extremely detailed, organized, and results oriented
Must be able to think creatively about issues to find a resolution
The ability to learn quickly and independently
Skills – Preferred

1-2 years experience with enterprise web analytics solutions
1-2 years experience with Coremetrics Analytics and Marketing Applications

POSTED: Nov 10

Salary: 85,000.00 – 100,000.00
Location: Dallas, Texas
Employer: Speed FC
Type: Full Time – Experienced
Category: Direct Marketing: Ecommerce
Required Education: 4 Year Degree

Employer Information

About Speed FC
View all our jobs
Job Description
Job Purpose: The Interactive Marketing Manager is responsible for existing client relationships and building our client’s success with SPEED’s solutions by leveraging SEM, Display, Remarketing, Social and Mobile campaigns for clients.
Position Summary: The Interactive Marketing Manager will lead the online marketing strategies for a direct to consumer e-commerce Clients. The Director will develop and integrate e-commerce advertising plans aligned with corporate brand strategies and campaign initiatives to drive demand and new customer acquisition. The Director of Internet Marketing is responsible for SEO/SEM, online advertising buys, and 3rd party partnerships.

Responsibilities include; planning, budgeting, executing and evaluating interactive marketing campaigns. Must be able to assess client’s current interactive campaigns and provide actionable next steps for improvement.

•Develop and execute Demand Generation and Customer Acquisition programs through SEM, SEO, affiliates, display, partnerships, and other channels to drive key performance metrics •Conduct reporting and analysis on program performance, including identifying business drivers and opportunities for improvement •Develop Interactive marketing plans/budgets for clients

Secondary Responsibilities: •Drive Alignment with Merchandising, Campaign, and Promotion teams to develop and launch offers, promotions, and giveaways to drive profitable customer acquisition and demand. •Identify and assess new opportunities, including developing projections, vetting IOs and negotiating terms •Develop and execute ongoing optimization and new strategies for SEM campaigns, determining bid strategies, tracking, a/b testing, and reporting •Develop and execute ongoing optimization and new strategies for display campaigns, including creative briefs, image direction, comp review, tracking, a/b testing, and reporting •Own relationships with outside agencies, engines and other partners to implement both existing and new programs. •Determines sales plan by projecting traffic levels by month for each site and estimating conversion. •Directs the vendors to build out certain keywords. •Responsible for ensuring all URLs are pointing to the appropriate landing page and that the page is optimized to drive results •Negotiates and bids on keywords and determines the ranking and placement of keywords. •Analyzes the traffic and sales of these programs to ensure that they hit their financial sales goal. •Make presentations to “Tell the Story” to senior management about strategies, plans, forecasts and results. •Work with cross-functional partners including campaign teams, merchandising, creative, and IT •Maintain brand guidelines in all programs, assets, and deliverables •Monitor competition and industry, providing analysis as needed

Requirements
Essential Functions: •Demonstrated ability to create a vision and deliver measurable results •Experience with advanced Interactive Marketing Tactics and Monitoring Tools •Experience with forecasting/planning and/or analytics (reporting/measurement) •Experience interfacing with Clients, IT, Finance, Operations and Creative Marketing teams across the organization and with external agencies Knowledge/Skills/Abilities: •Lead Management Experience

http://www.anritsu.com/en-US/home.aspx

Type:Full Time – Experienced
Category:Direct Marketing: Ecommerce
Required Education:4 Year Degree
Employer Information

About Anritsu Company

Anritsu Company is the North American subsidiary of Anritsu Corporation based in Atsugi, Japan. Recognized as a Tier One provider of communications solutions for more than 100 years, Anritsu has become a global leader in the telecommunications, optical and wireless industries by providing diverse product offerings ranging from test and measurement solutions to high-speed devices and components for use in R&D, production, and maintenance. Anritsu is committed to providing a comprehensive and c….more info

View all our jobs

Job Description

As our Sr. eMarketing Specialist based in Richardson, TX you will have the following responsibilities: Strategy and planning for all email marketing communications, including related web content; Tactical execution of all emails including production work flow, legal compliance, campaign scheduling, targeting/list selection, campaign test design (test and control, factorial design, sampling, etc.), and post-campaign analysis; Manage customer and email marketing data and data sources; Maintain expert knowledge of email marketing best practices; Report and analyze all email marketing metrics.

Requirements

Hands-on professional with 3-5 years of experience in a fast-paced high-volume Marketing Communications department executing and supporting web content development and design, email marketing and other direct marketing initiatives, and graphic design development. 3-5 years of experience in email/web marketing role within a B2B environment. Bachelor’s degree in Marketing/Advertising or similar professional experience. Solid knowledge of CRM based marketing automation and lead generation solutions – Eloqua, ExactTarget or SwiftPage a plus. Intermediate knowledge of, and experience with, HTML, CSS, Javascript. Intermediate knowledge of, and experience with, graphic design software – Adobe Suite a plus. Highly motivated and proactive self-starter – ability to work independently; receives general direction rather than supervision. Ability to balance multiple projects/priorities while still meeting deadlines. Excellent problem solving and communication skills. Proficient in Microsoft Office, including Word, Excel, and PowerPoint. Ability to work effectively with all levels of the organization. Experience in test and measurement industry a plus.

Salary:Open
Location:Houston, Texas
Employer:Stewart Title Guaranty
Type:Full Time – Experienced
Category:Advertising: Creative
Required Education:4 year degree
Employer Information

About Stewart Title Guaranty

Stewart (NYSE: STC) is a leading provider of title insurance and related services to the real estate and mortgage industries. Throughout our 118-year history, our conservative management philosophy has allowed us to grow and remain strong through the ups and downs of the market. Stewart Title Guaranty Company’s policyholders’ surplus is one of the largest in the industry and our financial strength provides the confidence our customers need from their title insurer in these tough economic times.

View all our jobs

Job Description

The Marketing Manager will work directly with the Segment Marketing Lead to proactively develop and deliver marketing programs to support the growth of Stewart business, products and services for the assigned business segment. The Marketing Manager will serve as a direct contact for key staff members in each business unit as well as external customers. The Marketing Manager will become a content expert for the assigned business segment and will rely on that knowledge and expertise to accomplish goals. The Marketing Manager will also be the project manager for all work coming through the Marketing Department related to the assigned business segments.
Although the Segment Lead is ultimately responsible for the marketing strategy of the business segment, the Marketing Manager will be a key contributor in the development of that strategy. The Marketing Manager is expected to have a keen understanding of the business of the assigned segment(s) and use that understanding to add value to the development of marketing programs.

The Marketing Manager is responsible for all aspects of marketing projects as they are in the development phase and even into implementation. This includes: • Pre-planning and initiation of projects within the department • Gathering all details and information necessary to develop a definitive plan for each project and using that information to craft a concise and effective communication brief • Making sure, when at all possible, that the creative team and the department as a whole, has adequate time to develop the project and dedicate the necessary time to assure it is delivered at the highest standards of creativity and quality • Work with the Segment Lead to plan and prioritize all projects so that rush projects are minimized as much as possible • Development of detailed timelines for all projects (in consultation with Segment Lead and other stakeholders) and making sure that schedules are adhered to, and when they cannot be, advance notice is given as to why • Communicating to the creative team the scope and requirements for the project and allowing them to ask questions and get clarification as needed • Upkeep of ongoing job status so all stakeholders are aware of status and changes to the project at all times • Tracking down of any information necessary to complete projects (e.g., verify facts, figures, legal copy, copyright information, correct logo, etc.) • Management of approval process (internally and with business unit or other clients) • Upon completion of project, making sure that the program/tool availability is communicated to the appropriate parties and they fully understand its use and purpose • As necessary and appropriate, handling client billing in a timely and efficient manner The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. This position is based in Houston, TX.

Requirements

Position Requirements • Self-starter with proactive attitude • Exceptional organizational skills • Ability to establish priorities and handle multiple tasks under strict time constraints • Strong interpersonal and collaborative skills with the ability to communicate effectively at all levels within the organization and to varied personality types • Demonstrated capacity to thrive on high-volume daily content production in fast-paced, ever-changing environment • Exceptional presentation skills with the ability to formulate, present and defend a personal and departmental point of view, with the flexibility to hear and adjust to other points of view when appropriate • Ability to work independently or as part of a team with good interpersonal and motivational skills • Outstanding analytical and problem-solving skills • Exceptional attention to detail • Superior written and verbal skills • High degree of proficiency in MS applications such as Word, Excel, PowerPoint and Outlook
Education/Experience • Requires a bachelor’s degree in Marketing, Advertising or related field • Minimum of 5-7 years of experience of marketing or advertising experience, preferably in the title insurance, real estate or mortgage industries • Experience in the development and implementation of marketing programs

Employer Information

About LyntonWeb LyntonWeb is a full-service web marketing and technology company based in Houston, Texas. Founded by Daniel Lynton in 1999, the company has grown to over 20 employees with services including web design and development, inbound marketing strategy and consulting, content creation, and app development. View all our jobs

Job Description

We are a Houston area web design and marketing agency currently looking for the next web design rock star to join our growing star-studded team. You’re able to deliver beyond the status quo, and bold enough to execute innovative conceptual designs that can turn heads in any room. We are looking for someone who has the experience and know how to take any design to the next level.

Requirements

Requirements 3-5 years of agency or corporate marketing experience Extremely proficient Photoshop and Illustrator skills (Fireworks, Dreamweaver and Flash knowledge a plus) Proven conceptualization skills that can translate to the web effectively. Proven execution of web design best practices and modern standards An extreme eye for detail A kick ass portfolio Your duties will include (but may not be limited to) Creating wireframes based on client requirements that utilize standard web user experience best practices. Conceptualize and design web interfaces, content, and overall website experience Collaborate with the internal team and clients to develop concepts and execute ideas

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