ct Response Marketing Manager (Plano TX)

AVP, Mortgage Direct Response Marketing Manager (Relationship)
Company: Countrywide Financial (GOOGLE FOR CONTACT INFO)
Location: Plano, Texas
Salary: Not Specified
Category: Accounting / Finance
Date Posted: 01/26/2009
Travel Required: Not Specified
Security Clearance: No
Work Type: Any Job Description

AVP, Mortgage Direct Response Marketing Manager (Relationship Prospect) & #150; 10082394

Making dreams come true every day. It’s our focus at Countrywide. Explore mortgage lending, insurance and banking with a national presence, global scope and a mission you’ll be proud to share in with the country & #’s number one home lending source. * There are many options for talented financial professionals. Discover the leading team dedicated to helping more Americans achieve their dreams.
* As ranked for 2006 by Inside Mortgage Finance (Feb. 2, 2007)2007.

Assistant Vice-President, Mortgage Direct Response Marketing Manager (Relationship Prospect)

Primary Responsibilities Include:
Developing and overseeing the implementation of relationship prospect marketing and trigger campaigns through Direct-Response Marketing channels in order to increase cross-sell of first mortgage product and penetration of BAC non-mortgage customer base.
Coordinating with Target Direct Response Marketing, Analytics, Integrated Campaign Management, and Database Marketing Group to generate direct mail and testing strategies targeted at BAC non-mortgage customers.
Directing and managing Copywriters, Designers and Proofreaders in the composition of direct-mail packages in support of cross-sell and marketing-efforts
Managing print vendors through pricing, production and sign-offs of Direct-Mail campaigns
Analyzing campaign results to identify “best practices” and winning test-strategies

A Successful Candidate Will Have:
Bachelor’s degree
5+ years of related direct marketing-experience
Proficient knowledge of direct-mail strategy and technique, print production and vendor management
Ability to be highly detail-oriented
Strong verbal and written communication skills
Strong relationship-management skills

The Ideal Candidate May Also Possess:
MBA (with Marketing emphasis)
Background in mortgage lending and financial services
Familiarity with Microsoft Excel, Word and PowerPoint

Countrywide is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE. M/F/D/V.

Profile
Job Field Marketing & amp; Public Relations
Locations Texas-Plano
TX-02016-Plano
TX 7105 Corporate Drive
Schedule Full-time