Marketing Manager (Concord > Dallas TX)

Concord Solutions, LLC

Job ID: 33801291
Date Posted: 02/23/2009
Location: Dallas, TX US
Job Type: Full Time
Job Level: Not Specified
Shift:
Reports To:
Travel Involved: None
Education: Not Specified
Compensation:
Salary: Not Specified
Hourly:
Relocation assistance: No Relocation Benefits Provided: Not Applicable

Position Summary
Marketing Manager

Location: Dallas, TX

Job Type: Full Time

Salary: DOE

Description:

The Marketing Manager is responsible for the management, implementation and execution of effective solutions-driven marketing programs to build awareness, create demand and generate leads for our telecommunications solutions and services. The successful candidate is an experienced leader and manager, and will have significant experience delivering both customer and prospect-facing marketing communication programs with emphasis on lead-focused marketing outreach and awareness building activities including:

• Direct Mail

• E-Marketing

• Trade & Executive Events

• Web Seminars

• Avaya and Cisco Partner Marketing

• Branding

• Advertising

• Internal and external customer communications

Responsibilities:

The Marketing Manager reports to the Director of Strategic Delivery and in addition to the direct management of staff, will work closely with (and/or lead) company-wide cross functional projects to effectively market and generate demand for our client’s solutions. The successful candidate will excel in the following functions:

• Develop, lead and execute enterprise-to-enterprise solution-specific marketing communication programs that effectively demonstrate our client’s value proposition to existing customers and prospects, including plan development, messaging, budget management, and program evaluation.

• Define and direct and the activities of the Marketing Department to set individual program goals and objectives and evaluate campaign results including marketing return on investment.

• Direct the activities of creative advertising including media in the creation of deliverables according to defined program requirements. Requires a functional understanding of Web-based marketing applications, including:

Extranet
Intranet
Blogging
Streaming media
Audio and video production and compression technologies
Flash development
HD content development and delivery
Enterprise content management systems

• Develop and execute branding initiatives our client; including Avaya and Cisco products that:

?? Indicate nationwide services in convergence technologies

?? Indicate competitiveness in the global marketplace

?? Indicate reliable solutions, systems, services, and maintenance

• Develop and execute an annual strategic advertising program that is aligned with corporate business objectives, utilizing multiple media types and multiple delivery channels. Provide advertising program metrics and ROI.

• Develop and manage electronic media programs that drive awareness and demand for our client’s services, and facilitate the communication of key messages. Programs include internal and external e-newsletters, rich emails, streaming media, PowerPoint presentations, internal and external Web sites and other Web-based content delivery platforms.

• Create, implement and measure the success of a comprehensive marketing program that will enhance our client’s image and position within the marketplace.

• Articulate our client’s desired image and position, assure consistent communication of image and position throughout the organization.

• Develop and direct the editorial direction, design, production and distribution of all organization publications.

• Coordinate the appearance of all of print and electronic materials such as letterhead, use of logo, brochures, etc.

• Ensure that our client regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.

• Lead projects such as tradeshows, vendor events, and others as assigned.

Qualifications:

Qualified candidates will have demonstrated experience developing, managing and executing successful marketing communications strategies and programs.

Technical/Software:

Qualified candidates should have a thorough understanding of Web development tools and technologies, Flash media, audio and video production, enterprise media applications, streaming media, CRM applications, CMS applications, email delivery platforms and HTML/XML.

Must have proficiency using Microsoft Office, Visio, MS Project, and Adobe Creative Suite

Must have the ability to manage multiple projects simultaneously and successfully.

• Demonstrated skills, knowledge and experience in the design and execution of marketing and communications including advertising, direct mail, collateral, Web sites, public relations, trade shows and events, proposals and presentations

• Strong creative, strategic, analytical, organizational and personal sales skills.

• Experience developing and managing budgets and hiring, training, developing and supervising team

• Demonstrated successful experience writing collateral, proposals and making presentations

• Experience overseeing the design and production of print materials and publications

• Commitment to working with shared leadership and in cross-functional teams

Education/Experience:

• B.A. in Marketing or related field, MBA a plus

• 5-10 years experience directing B2B marketing communications programs

We offer a casual, comfortable work environment; a competitive salary; and a

comprehensive benefits package for the employee and eligible dependents

Google Concord web site to apply or:

http://www.jobserve.us/FastTrackJobApplication.aspx?jobid=E899C2447082C74B&ACN=6022472E0E9E2D65&src=884689788B1905