Archive for October, 2009

WW Campaign Mgr – App Management (Plano, TX)

Employer: HP http://www.hp.com
Location: Plano, TX
Last Updated: 09/19/2009
Job Code: 326728

Job Description
HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company’s offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers

Job location: Plano, TX
Please answer pre-screening questions to be considered for this role

Overview

Taking strategy and GTM direction from the Director of WW Campaigns, the Apps Campaign Manager is responsible for creating campaign plans, building campaign content and providing execution guidance to the geo marketing teams – to meet the goals and business requirements of Apps business

Job Description

This individual will collaborate with all key cross-functional organizations to create the strategic marketing plan (optimally a quarter in advance of deliverable delivery), and assist in the delivery of global campaigns. Job responsibilities include all major aspects of marketing campaign design and delivery:
– Apply understanding of customer data, knowledge of business and input from others to design a program strategy and messaging platform for a campaign
– Analyze customer analytics to drive strategy, propose analytics strategies
– Develop/own campaign scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them
– Develop closed-loop post-analysis for marketing programs and identify indicated actions
– Work with regions, product marketing and others to design high-return multi-touch campaigns to generate awareness, consideration, purchase, preference
– Manage creation of campaign deliverables, ensuring high quality, on time results
– Provide subject matter expertise and messaging input for all key campaign assets including customer facing promotional materials as well as internal content
– If required, assist in planning and delivering launch campaigns for major solution releases
– As needed, assist with PR/AR on press and analyst materials
– Manage campaign budget each quarter

Education and Experience Required:

• Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
• 10+ years marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics
• Agency, sales and/or channel experience

Knowledge and Skills Required:

– Strong understanding of Applications business and its customers a must
– Ability to apply the knowledge of Apps business and its customers to create compelling campaign messaging and overall program strategy
– Experience in creating marketing campaigns for services required
– 5-7 years marketing experience in high technology field in at least two marketing functional areas: (1) product and (2) corporate marketing. Proven track record of success in successful demand generation and awareness campaigns. Must be able to demonstrate direct measurable results from their influence in the program
– Experience working with different cultures / countries a plus
– Experience in successfully working with cross functional teams
– Very strong written and oral communication skills
– Must have collaborative work ethic, able to work with regional marketing leads and other groups in planning and execution phases of campaigns
– Must be able to multi-task and stay focused to deliver on commitments on time with high quality product
– Ability to manage advertising/direct marketing/ research vendors
– In-depth understanding of the industry, offering categories and HP offerings/ strategy
– Strong project and budget management skills
– Strong analytical skills
– Exceptional negotiating skills

Level: Expert/Master

Critical Competencies to Drive Business Results:

Marketing Effectiveness
Understands the financial impact of marketing (including Return on Marketing Investment (ROMI)

Customer-Specific Propositions
Uses insight to develop custom product and service propositions for key segments

ROI Tracking & Reporting
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources

Marketing Basics
Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels

Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making

HP Marketing Strategy
Understands and effectively integrates HP’s strategic marketing direction with task-oriented goals and initiatives

Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage

HP Marketing Partners
Understands HP’s marketing partners and their specific contribution to achieving HP’s marketing goals

Change Management
Develops methods for supporting innovation and change across the organization

Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution

October 30, 2009 at 1:15 am Leave a comment

Graphic Design Marketing Specialist (Plano TX)

Company: Hallmark Insurance Company
Contact: Karlene Fullagar
Phone: 469-298-5741
Email: kfullagar@hallmarkinsco.com

Industry: P&C/Carrier-MGA
Department: Communications
Job Title: Graphic Design Marketing Specialist
Location: Plano, Texas
Annual Compensation: $35,000 to $45,000
Date Posted: 10/26/09

Job Description:
Job Description
The ability to develop, execute and evaluate targeted marketing communications via multiple media venues will be necessary. A qualified candidate will possess knowledge of current graphic design software and will be capable of producing graphic art and visual materials for both web and direct mail communications within tight time frames. This position requires a candidate who enjoys a fast paced environment and demonstrates the ability to multi-task and prioritizes objectives on the fly. This is not solely a graphic design position. The right fit will be detail oriented and enjoy doing all of the “little” things associated with a fun, fast paced marketing position.

Job Title: Graphic Design Marketing Specialist
Department: Marketing
Reports to: Marketing Director
FLSA Status: Exempt

Essential Duties and Responsibilities include the following: Other duties may be assigned.

– Design and develop direct and email communications, including “one off” and template communications.
– Posses the ability to freely convert artwork into multiple software formats for delivery to outside vendors.
– Obtain and distribute various promotional items consistently to the agency base.
– Design and develop creative documents to assist our agents in selling our products.
– Coordinate convention scheduling for all states.
– Update content on company website.
– Miscellaneous clerical duties: filing, copy work, etc.

Prior property and casualty insurance experience is preferred but not necessary.

Supervisory Responsibilities
This position has no supervisory responsibilities.

October 30, 2009 at 1:03 am Leave a comment

MarCom Coordinator (Addison TX)

Marketing Communications Coordinator

 

Does any one of these scenarios describe your current position?

  • “I am frustrated because I have great marketing ideas, but Leadership doesn’t seem to listen”.
  • “I am not being challenged and my talent is not being utilized effectively.”
  • “I am with a company that is complacent and not open to my valuable resources.”

If this applies to you, we are interested in talking to you about a unique opportunity with TCBE/TrustPoint Management Group, a driven company that offers world class service in our industry.  We need a high-energy individual with creative ideas who wants to be part of a team that is driven toward success.  

If you have the following qualifications, we would like to speak to you regarding a great career opportunity:

  • Excellent writing  skills is a MUST

  • Planning, creating and/or managing marketing literature, websites and online event promotion campaigns
  • Perform day-to-day operations of the front desk administrative including but not limited to managing team calendars, scheduling events, database management, handle incoming calls.
  • Drive all marketing strategies, email campaigns, online and print promotional material.
  • Establish and drive client communications that are standardized and of high-quality and effectively represent the brand of TCBE/TrustPoint Management Group.
  • Direct communications to ensure that high-level messaging and information flows regularly between TCBE/TrustPoint Management Group and its clients.
  • Generate effective marketing campaigns by presenting excitement through ideas, concepts and strong graphic representation.
  • Maintain, update and promote company websites by providing up-to-date information and managing incoming requests for information.

Experience and Education

  • 2+ years experience working in a professional services Marketing environment
  • Strong creative design skills in print and web
  • Proficient with Microsoft Office (including Word, Excel, PowerPoint, Publisher and CRM)
  • Excellent verbal, written and presentation skills
  • Ability to multi-task in a fast-paced professional environment
  • Proven project management skills to handle multiple projects simultaneously

We are a very positive, high-focused environment and count on every member of our team to contribute to our success.  The candidate that will be successful in this position must have a “can-do” attitude and be committed to succeeding in a driven company culture.

Interested candidates should submit their cover letter and resume online or via email immediately.

success@tcbe.com

October 19, 2009 at 7:21 pm Leave a comment

Marketing Specialist-Irving, TX

Marketing Specialist-Irving, TX

About the Job

MedSynergies, Inc. is currently recruiting for a Marketing Specialist in our Irving, TX office.


 

The Marketing Specialist will conduct needs analyses and develop marketing plans for medical practices. The Marketing Specialist will also plan, execute and report on promotional programs, activities and events for MedSynergies and its clients.  The position will require development of communication pieces, coordination with clients, internal departments and vendors.  Planning and reporting on marketing activities will include financial planning and analysis as well as management and analysis of marketing program data such as patient survey information, physician referrals, direct marketing databases and campaign results.

 

  

Responsibilities:

 

·        Needs analyses for medical practices

·        Marketing plan development for medical practices

·        Campaign planning and management

·        Event planning and management

·        Database management

·        Campaign analysis

·        Financial planning and analysis

·        Vendor coordination

·        Collaboration with team and clients

·        Development of communication pieces such as emails, letters, and advertising

 Qualifications:

 

  • Excellent written and oral communication skills
  • Undergraduate degree in Business related discipline or equivalent experience.
  • Minimum 2 years experience in similar role
  • Team orientation and flexibility to take on new tasks and manage multiple projects
  • Knowledge of online marketing strategy and tools
  • Proficiency in MS Office software such as Powerpoint, Word, and Excel

 


 

MedSynergies is a privately held provider of revenue cycle management and consulting services, business process analysis and software integration that improve the daily operations of healthcare organizations including solutions tailored to the GE Centricity® Group Management (formerly IDX® Groupcast®) billing environment. Dedicated to enhancing the strategic, financial and operating environment of physician clients, MedSynergies serves clinics, hospitalists, specialty medical groups, healthcare billing organizations and ambulatory surgical centers, nationwide. MedSynergies evaluates and implements enhanced processes and information systems that increase the overall quality of the physician practice and central billing office environment through improved billing and collections, reduced costs and operational advisory services. Founded in 1996 and based in Irving, Texas, MedSynergies has approximately 240 employees in offices across the United States. More information on MedSynergies is available at .http://www.medsynergies.com

 

   


October 19, 2009 at 7:20 pm Leave a comment

MarCom Specialist (ReachLocal, Plano TX)

The Marketing Communications Specialist works in the Marketing Department on projects for our National Brands & Agency Team including proposals, sales presentations, collateral and minor web management. Additionally, the role will include working with the Vice President’s of National Brands & Agency and Marketing to analyze needs, developing marketing campaigns to drive awareness and leads.

Responsibilities

Develops new proposals, collateral and sales presentations including key product features, benefits, value propositions and competitive differentiators
Updates existing presentations, collateral, web pages, marketing emails, and videos/flash to tailor them to the various customer audiences of the National Brands & Agency division
Manages and updates microsites used to market products to franchise customers
Works closely with Subject Matter Experts (SME’s) on product marketing efforts relevant to the National Brand & Agency division
Assists in the development of National Brands & Agency marketing communications and training for new product rollouts
Researches and analyzes key customer segments to effectively develop marketing campaigns for awareness and lead generation
Ideal Candidate

Effective communicator with excellent interpersonal skills
Business minded creative who can learn the complexities of the National Brands & Agency division, and then create powerful and effective sales and marketing materials
Working knowledge of the online advertising industry, including pay-per-click advertising on search engines, display advertising, and social media marketing
Strong Project Manager who can handle multiple sales groups and their initiatives simultaneously
Technical Skills

PowerPoint
Photoshop
Copy or technical writing
Website manipulation

About ReachLocal
ReachLocal brings order to the fragmented local Internet by connecting advertisers, publishers and creative solutions providers together on one platform. Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet marketing consultants, and proprietary technology that continually optimizes results.

Because of the Company’s wide reach and innovative technology, people are our most important commodity. Therefore, ReachLocal offers many exciting opportunities for forward-thinking people in Sales & Distribution, Accounting & Finance, Marketing, Business Development, Product and Technology. ReachLocal is headquartered in Woodland Hills, California, and operates with over 700 employees in more than 35 offices in the United States, Australia, Canada and the United Kingdom.

http://www.reachlocal.com/career/marketing-communications-specialist

ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.

October 19, 2009 at 7:13 pm Leave a comment

Account Manager Email (Dallas TX)

Account Manager Email – client services, direct marketing, database
Dallas, TX

Position ID: MV-LPN091009A

Job Category: Marketing/Product

Type: Full Time, Employee

Minimum Education: Bachelor’s Degree

Account Manager Email – client services
Responsibilities:

Ongoing management of the client services
Execution of all jobs and special projects
Billing clients for all completed projects and services delivered to the client on a monthly basis, in accordance with monthly revenue projections
Quality assurance of all jobs produced, ensuring client requirements are satisfied
Client communication of progress and completion of jobs and new requests, as well as identification of new project opportunities
Requirements:

Email experience
Team player/team leadership
Project management
Process management
Direct marketing and database expertise
Ability to multi-task, prioritize and manage workload, and to delegate work when necessary to other team members

PrincetonOne is an equal employment opportunity employer.

Company: PrincetonOne

Contact Name: Linda Nero

Web http://www.princetonone.com/

Phone: 415-459-9361 ex35

October 12, 2009 at 1:28 am Leave a comment

Channel Marketing Mgr (Technology Co Dallas TX)

Channel Marketing Manager at Riverbed TechnologyLocation: Dallas (South Central Region) (Dallas/Fort Worth Area)

URL: http://www.riverbed.com

Apply Now Request Referral
Type: Full-time Experience: Mid-Senior level Functions: Marketing Industries: Computer & Network Security Posted: September 29, 2009 by Ceri Calden LinkedIn Exclusive — this job is available only on LinkedIn

Job Description
Riverbed offers the rewarding experience of working with the best minds in the industry, changing the world through cutting edge technology and applications. We are looking for a cross-functional Channel Marketing Manager with the ability to see and link the pieces of the big picture together across all functions to make our business grow and flourish. Join us on this journey, and help us create the world of the future. We offer competitive salary and an attractive benefits package.

High energy, hands on, organized individual to develop, implement and manage all channel development and marketing strategies and activities for Riverbed’s value-add reseller partners.

Job Responsibilities:
Reporting to the Director of Americas Channel and Field Marketing, the Channel Marketing Manager is extended member regional sales team and acts as the marketing account manager for an assigned group of reseller partners. The channel marketing manager has responsibility for designing, implementing, and managing marketing plans and programs that achieve sales targets and drive the business development and business plan objectives of reseller partners. The role indirectly leads and influences cross-functional teams consisting of marketing, product management, and engineering that leverage Riverbed’s strategic alliances, solutions, and product management programs into the region, ultimately driving indirect business through these partners.

The role works closely with channel sales teams, corporate, product marketing, solutions marketing and alliances to understand Riverbed’s growth strategies in key markets/products/solutions and creates outbound partner marketing strategies and supporting programs that ensure the channel’s contribution to those growth areas.

The role collaborates with the channel sales organization, field marketing and corporate marketing to develop, manage and deliver marketing initiatives throughout the regional reseller base. Working closely with the entire Riverbed sales organization, this position is largely field-facing, and is responsible for developing, communicating and executing customized joint technology solutions, and their supporting marketing/sales tools with regional partners. This individual will manage, review and create detailed business and marketing plans and is responsible for full implementation at the field level. Position is responsible for managing financial budget for the regional Riverbed Partner Network program.

Skills
Education & Work Experience:
Minimum 7 years experience in high tech. Minimum 10 years experience working with channel partners, with successful track record in preferably a channel marketing and channel sales capacity. Experience selling solutions in Marketing, Education and Training Programs is desired. Must have excellent marketing skills for creative program development and a clear track record of execution. Must have strong track record of working closely with a sales and proven ability to implement programs and create influence at channel partners. Excellent people leadership and interpersonal skills; understanding of regional markets and channels preferred.
Education
BS Business required, MBA preferred.

Company Description
The world is changing. Join the Riverlution! At Riverbed, we bring the world closer together so every person and every company can find the fastest way to the possible. Imagine if you could run applications up to 100 times faster over your WAN, reduce network traffic by up to 95%, and collaborate anywhere as if you were in the same room – you can!

Riverbed Technology is the IT infrastructure performance company. The Riverbed family of wide area network (WAN) optimization solutions liberates businesses from common IT constraints by increasing application performance, enabling consolidation, and providing enterprise-wide network and application visibility — all while eliminating the need to increase bandwidth, storage or servers. Thousands of companies with distributed operations use Riverbed to make their IT infrastructure faster, less expensive and more responsive.

Riverbed Technology, Inc. is based in San Francisco, we offer an excellent salary, options and benefits. We are proud to be an EEO/AA employer M/F/D/V
http://www.riverbed.com

Job ID: 744863

October 2, 2009 at 3:14 pm Leave a comment


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