Lead Marketing Training Specialist (Dallas TX)

Lead Marketing Training Specialist
Job Code: 18127
POSTED: Mar 11
Salary: Open
Location: Dallas, Texas
Employer: Mutual of Omaha Bank
Type: Full Time – Experienced
Category: Marketing: Management

Employer Information
About Mutual of Omaha Bank

At Mutual of Omaha Bank, we’ve taken the strength and tradition of a leading insurance company and translated it into a customer-focused community bank. What does that look like? For starters, the foundation of our bank is built around experienced leadership and financial strength. From there we’ve added innovative products and industry-leading technology. And to top it all off, we’ve placed an emphasis on local management, personal relationships and community involvement. What does that ….more info

Job Description
Mutual of Omaha Bank is quickly becoming a national leader in the banking industry and we’re looking for talented individuals to help us grow. With nearly $5 billion in assets, Mutual of Omaha Bank operates a network of community banks and offices in Arizona, California, Colorado, Florida, Iowa, Kansas, Nebraska, Nevada and Texas and has a nationwide deposit services business that serves property management companies and homeowners associations from coast to coast. By combining our trusted name and financial strength with a community banking approach, we’re uniquely positioned for continued growth and success. If you’re looking to take your career to the next level, Mutual of Omaha Bank is the place for you.
Leads development and implementation of go-to-market strategies for state and local markets and enterprise businesses. Leads marketing strategy planning for both short and long range. Provide ideas, conduct target market research and gather other needed information for the planning process. Performs as a Lead and provides support to other Sr Marketing Specialists and/or Sr Banking Training Specialists. Leads and directs cross-functional project teams to support implementation of marketing projects; ensures project objectives including budget and profit objectives are achieved; establishes priorities and resolves conflicts.

Acts as marketing representative or liaison for special projects.

Acts as account representative for Community Bank and Enterprise Business Groups, providing ongoing marketing program communication and coordinates implementation efforts during the course of a project.

Works closely with state and local market leadership to define target markets and to determine what customers want. Coordinates market surveys and analysis of the data and determine the most effective way to use customer data. Compiles and maintains relevant market data.

Works closely with Brand and other internal areas to ensure appropriate communication, manages project plan variations including resource issues, change in specs, budget variances and changes in deadline.

Provides work direction, training, assistance and guidance to other personnel on the development and implementation of marketing projects.

Evaluates each marketing plan against objectives to ensure results are achieved and the program is cost effective. Makes recommendations for ways to measure campaign success and determine components that can be used to conduct a meaningful ROI. Conducts debrief session after each completed marketing initiative to ensure client needs were met.

Develops and monitors project schedules and tracks progress of the project to assure deadlines are met. Develops files and documentation of each project.

Works closely with training manager to participate in the development, oversight, delivery and maintenance of enterprise training materials and procedures for products, services and compliance.

Develops and maintains effective working relationships with teams across the enterprise.

Identifies appropriate tools to ensure all training curriculum meets learning objectives and contributes to an overall, enhanced performance outcome. Ability to travel up to 50% of the work period

Requirements
Thorough background in marketing strategy, marketing campaigns, advertising and financial services practices and regulations.
Strong understanding of all bank products, services and offerings

Thorough knowledge of financial services distribution channels, including business to business, business to consumer, event marketing, brick and mortar and e-business channels

Highly developed leadership skills

Excellent planning, organizational, analytical, decision-making, and problem-solving abilities

Excellent oral and written communication skills and well-developed/excellent classroom/presentation skills

Demonstrated teamwork, initiative and the ability to accomplish tasks independently with minimal direction and continuous process improvement efforts

Strong Human Relations and Customer Service skills. Demonstrated experience in the development of quality training materials and procedures and the delivery of effective training in a variety of environments

Demonstrated experience managing customer relationships in a customer facing environment

Flexibility Physical Requirements for the primary Accountabilities, % of work period Keyboarding 34-66% Working with the hands 1-33% Sitting >66% Standing/walking 1-33% Bending/Stooping 1-33% Talking 34-66% Near Vision 34-66% Far Vision 1-33% Hearing >66%

Mutual of Omaha Bank is an Equal Opportunity Employer

Account Director (Houston TX)

Account Director
POSTED: Mar 24
Salary: Open
Location: Houston, Texas
Employer: DMN3
Type: Full Time – Experienced
Category: Advertising: Account Management

Employer Information
About DMN3
Job Description
Function Supervise and cultivate new and existing client business. Work with an account team to develop client marketing strategies and execution of all creative, media and production for assigned clients. Supervise personnel assigned to the accounts managed. Summary The Account Director engages in new business development with existing and new clients. This position is also responsible for building client relationships by providing strategic direction and excellent customer service. The Account Director oversees an assigned account team’s performance and all deliverables for clients managed. This position maintains relationships with senior client contacts and keeps abreast of their marketing objectives and plans. The Account Director stays current with marketing, advertising, and product industry trends as well as stays abreast of the client industries served.

NOTES:
Additional Salary Information: TBD
Requirements
Skills/Knowledge
• Understanding of all marketing channels
• Direct marketing background with online marketing experience
• P&L focus
• Strategic planner
• Creative thinker
• Problem solver
• Great manager of others
• Willingness to give 110%
• Superb oral, written and presentation skills
• Ability to persuade or “sell” ideas to clients
• Motivated by a big financial upside

Marketing Coordinator (Plano TX)

Marketing Coordinator (917)
About the Job
About Bureau Veritas.
For 160 years, Bureau Veritas’ passion is helping clients protect their respective brands, assets and businesses through our expertise in the ares of conformity assessment and certification of quality, health, safety, environment and social responsibility. Our clients know that with BV on their side, nothing is left to chance. With over 700 offices in 140 countries worldwide, Bureau Veritas has the resources to serve in virtually any geographical region. In the U.S., after the integration of several leading municipal engineering consulting firms, our talented staff proides a variety of consulting services including public works, engineering, program and construction management, asset management, building code compliance, construction materials testing and environmental services.
Description

Essential responsibilities and duties include, but are not limited to, the following:
Organizes all marketing efforts to align with company marketing goals.
Manages division’s CRM database.
Conducts market research.
Coordinates proposals and maintains updated SOQs and Standard Forms.
Fully supports Business Development team.
Maintain external Company website and internal Intranet.
Assists with conference scheduling and preparation for exhibiting.
Assist with graphics and printed marketing pieces and design of creative gifts or promotional pieces to be distributed to clients.
Prepares marketing reports and handles regular marketing communication.
Special marketing projects as assigned by Marketing Director.

Required Skills

PREFERRED KNOWLEDGE, ABILITIES, AND SKILLS:
Proficient in MS Word, Access, Excel, PowerPoint
Adobe Creative Suite
Establishes and maintains excellent client relationships.
Uses creativity to solve problems.
Strong technical and communication skills.
Organized and able to prioritize.
Flexibility when directives change.

Required Experience

MINIMUM ACCEPTABLE EDUCATION AND EXPERIENCE:
Prefer a combination of education and experience normally equivalent to a Bachelors degree or AA in related field. Experience: One to two or more years of experience in marketing. Proven experience managing client proposal administration and maintaining client relationships.

Marketing Coordinator (Dallas TX)

Job Number: 04010-9557417

Functional Role: Mktg/Comm Specialist

Job Description
The Creative Group is looking for a marketing coordinator with 2+ years (of financial industry preferred) experience for a freelance project with a large corporation in downtown Dallas. The marketing coordinator will be working primarily on proposals and qualifications packages which involves project management and a bit of writing. This person will be client-facing and must be able to manage several projects at a time and stick to strict deadlines.

Job Requirements
-A background in the Advertising and/or Marketing field with an emphasis in client facing experience. -Experience writing (must provide samples) and proofreading.

To Apply
Phone: 1-972-619-4356
Fax: 1-972-503-5997

…or contact us at…

CG Dallas
5005 Lyndon B Johnson Freeway
Suite 400
Dallas, TX 75244

Please reference the above job number with your application.

The Creative Group
Apply for this job by clicking the “Apply Now” button below or call your local TCG office. Alternatively, for more information and to view all of our job opportunities, visit us online at http://www.creativegroup.com. And be sure to check out the online skills training The Creative Group provides to our registered at http://www.creativegroup.com/MyTraining – just one more way we invest in your ongoing development and success.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. The Creative Group is an Equal Opportunity Employer.

Dallas, TX
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Marketing Director (Richardson TX, Fossil)

Marketing Director
Tracking Code
218260-918
Job Description
Fossil is Modern Vintage. What’s Modern Vintage? It’s fusing the best of the past with the best of today. It’s what we’re all about. Fossil draws inspiration from Mid-Century modern design into everything we do. You could say we make vintage inspired product for authentic individuals. And now, that collection of vintage inspired products we make and market includes everything from watches, men’s and ladies leather accessories, sunwear and apparel extending our brand into over 2,000 retail locations throughout the United States in over 90 countries around the world. For additional information, please visit us at http://www.fossil.com/careers.

This position’s primary purpose will be to execute global marketing strategies for traditional and non-traditional marketing venues and to deliver authentic Fossil brand and our licensed brands messages to the public.

Build strategies with management and executive teams that incorporate relevant marketing techniques into existing marketing efforts and brand identities.
Protect company brand identity and ensure consistent application of the Fossil brand and our licensed brands.
Explore and exploit marketing vehicles using online, social media and non-traditional advertising as well as interface with Ecommerce to develop integrated programs seamlessly across online channels.
Measure the success of each marketing vehicle both online and offline.
Be responsible for cross-organizational teams, develop marketing projects, track progress, identify issues and develop solutions prior to deployment of marketing messages.
Develop, coordinate, and administer seasonal marketing processes across the domestic and international distribution footprint.
Research and identify trends to positively impact the Fossil’s marketing message
Follow and analyze sales information to help identify marketing voids and opportunities
Develop and implement a standard PR practice for the advancement and sustainment of the Fossil brand
Continually advance the Fossil brand in a positive and dynamic way
Develop consistent cadence for domestic and international marketing plans
Field concept proposals and present them for executive review
Adopt and deploy marketing proposals approved through executive review
Mentor and develop junior staff
Fossil is an Affirmative Action and Equal Employment Opportunity Employer

Anyone requiring special accommodations to our normal application process is asked to contact our HR Department

Required Skills
The marketing director will arrive with diligence on ROI, a reputation for building relationships, leading a team as well as experience in developing brand properties, selecting content and creative associated with customer facing communication vehicles.

Required Experience
The selected candidate will have 6-10 years of relevant marketing experience
Strong communication, negotiation, and relationship building skills
Creative and operational talent
Retail experience is highly preferred
At Fossil, we are committed to helping you meet the challenges you face every day, no matter how they change, no matter what part of your life is affected. Our benefits program is our investment in you as an important contributor to our success, and we’re proud to offer a highly competitive package. Listed below are some the great benefits that Fossil offers:

Benefits

Matching 401k
Medical, Dental and Vision
Tuition reimbursement
Casual work environment
Flexible spending account
Employee assistance program
Discount on licensed and Fossil brands
Paid time off
Paid holidays
Life and AD&D insurance
Job Location
Richardson, TX, US.
Position Type
Full-Time/Regular

Director of Marketing (Carrollton TX)

RTS – Senior Director of Marketing, Firedog brand – Flextronics International (Carrollton, Texas)
RTS – Senior Director of Marketing, Firedog brand – (Carrollton, Texas)
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Job TitleRTS – Senior Director of Marketing, Firedog brandJob DetailsCity: Carrollton
State: Texas
Country: USA
Zipcode: 75006
Company Name: Flextronics International
Employer Job code: 43382
Job Category: Marketing/Advertising/PRJob DescriptionThe Firedog Senior Marketing Director is ultimately responsible for the development of the Firedog marketing strategy (inclusive of online) and the oversight and stewardship of the brand, ensuring its continued growth, development, and marketplace dominance.

This position is a highly strategic role and will primarily be responsible for developing and leading all Firedog branding and marketing initiatives.

This person will be expected to develop the Firedog brand and marketing strategies, provide consumer insights, draw conclusions, and make recommendations based on his/her strategic understanding of the data, translating them into actionable tactics.

•Develop and execute the overall Firedog marketing strategy
◦- Brand management
◦- Marketing communications
◦- Advertising
◦- Public relations
◦- Internal marketing communications
•Develop the brand architecture, technology, and stewardship functions
◦- Lead branding initiatives
◦- Work with directly channel partners
◦- Product offering
◦- Develop corporate identity and style guidelines
◦- Develop positioning strategies
◦- Lead all visual design (e.g., logo, iconography) initiatives
◦- Assess competitive opportunities and threats
◦- Develop a quantifiable brand tracking construct to enable tracking of investments into the brand
•Fiscal responsibility
•Execute integrated marketing strategy to drive growth of multiple new product launches; driving brand awareness and sales conversion.
•Develop and execute promotional strategy to drive business results, including fresh, timely and seasonal promotional/merchandising concepts
•Conduct competitive, segmentation, and market research analyses to formulate recommendations for an annual brand plan, including messaging and promotional strategies
•Partner with internal RTS/Flextronics and external teams to ensure the brand is appropriately represented throughout marketing communications, and all touch points
•Strong strategic and analytic skills, financial acumen, and the ability to integrate data and qualitative information, from a variety of sources to develop strategic frameworks and drive fact-based decision-making
•Proven interpersonal skills, a passion for understanding the consumer and the creation of new businesses, and an ability to lead and coordinate numerous projects simultaneously
•Oversee matrix management of internal employees
•Manages all aspects of marketing programs for specified product(s). Designs, develops, and executes marketing strategies and directs advertising and promotional activities.

Job Requirements:

•At least 8 years of experience with building and managing consumer brands, including online
•Solid experience in brand management, marketing communications, advertising, public relations and internal marketing communications
•Expert in use of technology branding solutions
•Solid understanding of marketing communications processes and strategies
•Knowledge of the retail and field services industries preferred, but not required
•Solid analytical skills with acute attention to detail
•Able to work effectively across functions, with minimal direction
•Outstanding verbal and written skills with the ability to present data and conclusions in an organized, concise manner at all levels throughout the company
•Must be comfortable within a high-paced, competitive environment
•Proven leadership experience
•High energy with a strong sense of urgency and a drive to succeed and make things happen
•Solid work ethic

Click Here To Apply
http://flextronics.hua.hrsmart.com/pm_module/cgi-bin/click.cgi?job_id=43382&site_id=123

Marketing Specialist (Irving TX)

Marketing Specialist
SAXON, Irving TX

Job Snapshot
Location: Irving, TX 75063
Employee Type: Full-Time
Industry: Mortgage
Manages Others: No
Job Type: Marketing
Experience: Not Specified
Relocation Covered: No
Post Date: 3/11/2011
Contact Information Ref ID: 4246
Description
As a leader in the residential mortgage servicing industry, we’ve gathered a diverse team of the industry’s best and brightest, and we’re looking for a few more. Integrity, character and a can-do attitude are attributes we are seeking. Our employees come to work with a mission to create value for our customers and clients every day. In return, they are rewarded with personal and professional development opportunities. We offer excellent benefits and a competitive salary.

Join the team that creates value by defining the best servicing solutions for homeowners and investors. We have two offices conveniently located within the DFW Metroplex – Irving and Fort Worth. Please visit our website at http://www.saxononline.com to learn more about our opportunities.

A Marketing Specialist’s job is to design, create, and deliver marketing programs to support expansion and growth of Saxon’s services and products. Their role requires performing market analysis, developing and creating marketing collateral, tracking and monitoring marketing results and providing reports according to the information gathered.

Saxon, a wholly owned subsidiary of Morgan Stanley, is a residential mortgage servicer.
An Equal Opportunity Employer, M/F/D/V.
Essential Duties and Responsibilities:

Analyze marketing and competitive data and consolidates findings to support marketing strategy development.
Manage layouts and design of communications such as presentations, newsletters, event support materials, research papers, and brochures. Support cross-functional team in the development of new products, market strategy and product positioning.
Develop and consult with print company representatives on the requirements of particular projects.
Develop tracking, monitoring and reporting framework for campaigns.
Develop and implement marketing campaigns to effectively develop and expand the Saxon brand.
Makes decision in collaboration with SVP CM Admin, EVP Business Development, SVP Consultancy, and Portfolio Manager’s.
Manage marketing and print vendors to contractual obligations and quality.

Qualifications:

Experience:

7 Years Marketing experience, preferably in Mortgage or financial Service Industry.

Functional/Technical Skills:

Excellent analytical and presentation skills.
Ability to effectively work under deadline constraints.
Creative
Able to take calculated and bold initiatives to meet the expectations of clients effectively.
Excellent communication skills.
Excellent relationship skills.
Self-confident and outgoing personality.
Ability to listen effectively.

Education:

Bachelor’s Degree Preferably in Marketing, Advertising, Journalism, or communications.

Director of MarCom (Dallas TX)

Job Summary
Director of Marketing and Communications
POSTED: Feb 15
Salary: 80,000.00 – 90,000.00
Location: Texas
Employer: North Texas Food Bank
Type: Full Time – Experienced
Category: Marketing Research: Analyst Required Education: 4 Year Degree

Employer Information
About North Texas Food Bank

The North Texas Food Bank (NTFB) is a nonprofit hunger relief organization that distributes donated, purchased and prepared foods through a network of 1,184 feeding programs in 13 North Texas counties. The NTFB supports the nutritional needs of children, families and seniors through education, advocacy and strategic partnerships. The North Texas Food Bank “Passionately Pursues a Hunger-free Community”. It is the second largest food bank in Texas and ranks eighth in the Feeding America network of….more info

Reporting to the Chief Philanthropy Officer, and directing the daily activities of senior managers within Communications/Public Affairs, and Interactive and Creative Services, the Director of Marketing and Communications will be responsible for driving all strategies, as it relates to marketing, advertising, events and campaigns, interactive and creative services, communications and public affairs, and volunteer services. This person should have the marketing and communication skills, knowledge and experience to successfully lead Food Bank of the Future initiatives, through our three-year strategic plan.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

a. Marketing

i. Analyzing past performance of marketing campaigns, and then applying that knowledge and insight in order to establish strategic direction for future marketing efforts and to achieve annual fundraising goals.

ii. Develop, manage and execute an annual strategic marketing and communications plan for NTFB to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals. Evaluate the success of various strategies and provide and implement recommendations for improvement.

iii. Foster best practices and execute marketing campaigns to increase donor engagement across all constituences and channels.

iv. Oversee the creative direction of all branding campaigns

v. Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles, including, but not limited to the following: Newsletter; brochures and information kits; annual report; events (invitations, postcards, etc.); press kits; and media ads (print and radio). Oversee design and printing. Ensure that all materials are developed and distributed according to an appropriate timeline.

vi. Establish marketing budget and ensure budgeted expenses and return on investment targets are met for the marketing projects assigned.

vii. Lead efforts to strategically strengthen NTFB brand, including management of Harris Interactive and other consultants

b. Events, Campaigns

i. Formulate and execute new events that fit the NTFB’s brand.

ii. Form and meet annual fund raising goals and project revenue and expense of all events.

iii. Negotiate In-kind media agreements for all special events

iv. Plan and maintain event timelines and logistics for each event and manage volunteer recruitment efforts.

v. Manage and execute all aspects of event planning for NTFB events, including Empty Bowls, Taste of the NFL, Souper Bowl of Caring, Restaurant Week, Hunger Awareness Month, and other seasonal events.

vi. Conducting post-event reporting and analysis

c. Interactive/Creative Services

i. Oversee ongoing updating and enhancements to Internet web site

ii. Work closely with web designer to design and produce printed and online communication material used in internal and external marketing-communications initiatives. Maintain a high standard of quality and visual consistency in printed and electronic materials.

iii. Develop creative content (includes digital and interactive content). Provide oversight and approval.

d. Communications and Public Affairs

i. Create and lead annual Communications/Public Affairs plans and strategies.

ii. Oversee all public relations activities, including press conferences, press kit mailings, press release mailings and all media follow up with story pitches.

iii. Manage media projects, including press releases and announcements, generate story line opportunities utilizing new media and traditional outlets.

iv. Plan and manage external communication efforts, including but not limited to publicity for events, program launches, breaking news, etc.

v. Drive brand-specific public relations activity. Provide oversight and approval. Primarily delegate to Senior Manager, Communications and Public Affairs, but participate when high-profile.

vi. Develop, manage and maintain all online communication vehicles, including but not limited to the NTFB’s website; emails; and online social media, including Facebook, Twitter, blogs, etc.)

e. Volunteer Experience

i. Oversee Volunteer Experience initiatives to ensure excellent customer service and donor cultivation efforts.

NOTES: US Residents Only.
Additional Salary Information: The Food Bank pays 100% of the employees’ portion for company sponsored benefits. The position is bonus eligible.

Requirements
MINIMUM QUALIFICATIONS: Bachelor’s degree in Marketing, Advertising, Communications, or a related field and 7-10 years experience in Marketing Director role, with progressive experience in planning, marketing, communication and media relations. Must possess the ability to lead, inspire and grow a team of talented Marketing and Communications professionals currently consisting of a Senior Manager, Communications, Senior Manager, Interactive and New Media, and Events Specialist, Events Coordinator, and Volunteer Coordinator. Demonstrated ability to work in a fast paced environment with multifaceted demands. Experience with strategic planning, preparation of press releases, market research, direct mail campaigns, internet, website and social media. Strong analytical thinking and problem solving skills. Proven ability to successfully handle multiple projects and meet critical deadlines. Results-orientated and a passion for creativity. Flexibility to attend evening and/or weekend meetings and/or events. Proficiency with Microsoft Office applications. Knowledge of Blackbaud Enterprise CRM a plus.
Resumes/application deadline Friday, March 4, 2011. Please visit http://www.ntfb.org/jobs to view the job posting and to apply. No relocation package offered. Travel accommodations may be made for any final candidates during the interviewing process. No Phone Call Please.

The North Texas Food Bank is an equal opportunity employer.

North Texas Food Bank TX http://ntfb.org

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Chief Marketing Officer (Plano TX)

Chief Marketing Officer
Job Code: 8724
POSTED: Feb 08
Salary: Starting at 225,000.00
Location: Plano, Texas
Employer: CMONutrition
Type: Full Time – Experienced
Category: Direct Marketing: Ecommerce Required Education: 4 Year Degree

Employer Information About CMONutrition

Job Description
Our client is a leading nutritional products direct marketing company acquired by a prestigious private equity group in February 2010. Our client provides high potency, pharmaceutical-grade nutritional products into the anti-aging and life extension market. The company employs dedicated scientists and research chemists who created their own company to develop their own special formulas. Talented research teams invest significant time poring through hundreds of journals and research abstracts to identify nutrients vital for optimal health. This is followed by the meticulous selection and careful teaming of the highest quality herbal extracts and pharmaceutical-grade nutrient powders used in cutting edge biomedical research. The Company has grown in to a leading marketer of these branded supplements with two distinguishing customer value propositions: 1) their products are based on scientific research, and 2) they offer a 100% unconditional lifetime money-back guarantee of satisfaction for all of their products. The company’s mission is to empower their customers with the educational tools needed to help make wise decisions on matters of personal health. Our client’s private equity owners plan to integrate the two organizations with the vision of creating a scalable, replicable and sustainable platform which can grow organically and via acquisition. The vision is to be the one of the leading direct-to-consumer nutritional supplements platforms in the industry which will deliver:
• A portfolio of leading nutritional supplement products and brands; • Disciplined marketing to targeted customer segments at a high ROI and lifetime value; • A fully-integrated, multi-channel distributor through direct-to-consumer channels; • Efficient manufacturing operations with high utilization and product integrity; • Market-driven R&D and new product development; • Highly-rated customer service and call center management, and • Optimized inventory management and fulfillment to respond to market demand.

Our client has an outstanding reputation and strong financial position.

Our client is seeking a Chief Marketing Officer (“CMO”) to play a significant role as the top marketing executive its Executive Leadership Team. We will be looking to the successful candidate to assess the Company’s current position, identify target growth opportunities and establish and lead an effective and strategic marketing program for the Company.

Reporting to the President, the CMO will lead the marketing function, including brand management, direct mail, e-commerce, CRM, and product marketing. The marketing function and the CMO position will be located in Plano, a northern suburb of Dallas.

We are looking to the CMO to lead the entire range of marketing activities within their direct-to-consumer model. A critical and immediate task for the CMO will be to consolidate all marketing functions without business interruption. The long term focus is on increasing revenue through the growth of internet sales and on returning work that is outsourced today back into the organization.
NOTES: US Residents Only.
Additional Salary Information: 40% target bonus plus stock options
The ideal candidate for the CMO position will be an accomplished, senior marketer with 10+ years of relevant business experience in a leading direct to consumer organization, ideally in the Vitamins and Nutritional Supplements field. The candidate must be a practical, ‘hands-on’ marketing and general management executive who not only demonstrates creativity, but will also have a demonstrable track record of excellence in driving results, executing plans and delivering both the top-line and bottom-line results. The CMO will have leading edge experience with SEO, SEM and email marketing. H/she will be comfortable leading an e-commerce team and working in a fast-growing, private equity-owned company.
The CMO will have a verifiable track record of implementing and executing successful marketing strategies over a consistent period. H/she will possess:

• An excellent background, experience and expertise across a wide variety of marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix modeling and ROI measurement.

• Experience in the role as a top executive able to assess the Company’s current position, identify target growth opportunities and establish and lead an effective and strategic direct to consumer marketing program.

• Excellent knowledge of CRM and marketing automation solutions. Demonstrated experience and knowledge in leading consumer research and analysis initiatives coupled with data mining tools.

• Demonstrated leadership and team building skills and an approachable, executive presence.

• Strong verbal and written communication skills, entrepreneurial drive, energy, creativity and follows through to completion.

• Experience with marketing of vitamins, nutritional supplements or other products related to the Healthy Living Space.

• Experience managing team of 20+ people: brand managers, copywriters, circulation planning, web creative, editorial, graphic artists, web marketing, new product development and marketing analytics professionals

Affiliate Marketing Manager (HP, Plano TX)

SMB Affiliate Marketing Manager
Company: HP
Location: Plano, TX
Date Posted: March 08, 2011
This role is responsible for driving the affiliate program strategy and building and executing the Affiliate marketing plan. The affiliate marketing plan includes the alignment of programs and promotions to specific affiliates and is inclusive of some affiliate specific offers that may be communicated through email, direct mail, B2B affiliate sites, newsletters, event speaking engagements, etc. In addition, this role is responsible for identifying and recruiting new affiliate members and for leading the contract agreement process for HP. The role is responsible for communicating our affiilate program strategy, plans and promotions to our inbound sales teams. This person also works collaboratively with our dedicated affiliate sales reps to drive and execute the business. This marketing…