Director of Marketing

POSTED: Jun 19
Salary: Open
Location: Dallas, Texas
Employer: Susan G. Komen for the Cure
Type: Full Time – Experienced
Category: Marketing/Brand Management
Required Education: 4 Year Degree

Employer Information
About Susan G. Komen for the Cure

Susan G. Komen for the Cure
Job Description

Basic Function:
The Director of Marketing is responsible for developing and executing an integrated marketing strategy that includes branding, advertising, multicultural, marketing communications, online, and interactive media, supporting specific events as well as the overall Komen brand and mission. Partners closely with other teams within the organization, including public relations, events, sponsorship and development, to create and implement integrated marketing programs and strategies to engage, educate and activate target audiences about Komen’s work and issues related to breast cancer, with the overarching goal of growing our base of supporters while increasing stakeholder participation and financial support.

Primary Responsibilities:

Overall oversight for Komen’s core marketing strategies. Works closely with other directors in the marketing and communications group to create and enhance marketing initiatives that achieve the organization’s goals. Leverages public relations/media, and partnerships opportunities surrounding these programs and identifies opportunities to advance the Komen vision and brand across all platforms.

Directs the marketing team, including coaching, mentoring and providing opportunities for professional development. Delegates and plans work flow with the project/team manager in order to meet day-to-day administrative requirements of the interactive/online function.

Branding: Overall responsibility for brand marketing strategies for Susan G. Komen. Provides strategic oversight for brand re-launch and improving Komen’s brand recognition in defined markets. Works cross-functionally throughout the organization to define brand strategy and to educate and gain stakeholder support for key brand initiatives. Supports and manages new opportunities for strengthening the Komen brand. Advertising: Overall responsibility for planning, launching and sustaining an integrated advertising and marketing strategy in support of the organization’s image, events and fund-raising initiatives that are critical to achieving Komen’s mission. Multi-cultural marketing: Leads team responsible for bringing Komen to defined multi-cultural targets with strategies that leverage all aspects of marketing, branding and interactive media.

Marketing communications: Oversight for development of content for press releases, collateral materials, and website content. Reviews partner materials including press releases, media alerts and online materials to ensure integrity of Komen branding, style and information. Identifies video and other resources to support communications projects and media opportunities. Online/interactive media: Direct overall online marketing infrastructure and web strategy. Oversee redevelopment of website to improve design, prioritize content and improve site usability consistent with overall integrated marketing plan.Provide oversight of online teams to implement strategies to support Komen’s work in terms of awareness, engagement and fundraising. Serves as lead contact for external firms, agencies, or contractors; monitors contract activities of the firms, agencies, or individuals as they relate to the Komen and its Affiliates and partners.

Establishes and oversees budgets and identifies quarterly priorities. Ensures budget and timeline adherence for projects and deliverables.

Maintains strategic plan of marketing activities and provides recommendations to Komen leadership for continuation, modification or elimination of related programs.

Works with a diverse group of stakeholders to implement leading-edge, next-generation marketing and branding strategies.

Recommends operational efficiencies, eliminates duplicate work efforts and removes unnecessary complexities by creating and implementing streamlined department procedures and workflows.

Assembles appropriate, cross-functional project teams to meet or exceed deadlines and project objectives. Provide regular, strategic project updates to Komen leadership and measure initiative/event outcomes vs. objectives, providing evaluation reports and recommendations to the CMO and Vice President.

Perform additional duties as required.

NOTES:

US Residents Only

Requirements

This position requires a highly strategic, results-driven professional with a proven track record of translating overall business and marketing strategies into concrete goals, tactics and project plans for successful execution across multiple marketing platforms. Must be a strategic, creative, innovative thinker/leader who can bring a strong business sensibility to work effectively in a highly-collegial and collaborative environment.
The ideal candidate will have experience working in a senior-level marketing communications or interactive/online role with executive team, diverse audiences and vendors in a corporate marketing, agency or non-profit setting. MBA will be considered a plus. Individual will have a working understanding of web 2.0 next-generation technologies and related web strategies.

Requires a Bachelor’s degree and 8 – 10 years marketing specific experience with a minimum 6 years demonstrated success in web marketing and web strategy initiatives from concept to completion (including web 2.0)

Highly experienced in building and managing successful teams in the marketing/branding/online media space.

Experience managing and integrating email marketing programs to business and consumer audiences.

Strong knowledge of advertising, branding and online marketing tools, technology, user practices and industry direction.

Experience with search engine optimization and search marketing. Key solution experience includes: content management, globalization and CRM software.

Experience in defining site architecture, layout and navigation.

Ability to think strategically and suggest creative solutions in-line with business objectives. Ability to inform, educate and engage marketing teams in emerging digital marketing methods.

Demonstrated mature business judgment and ability to drive complex or difficult decisions within an organization.

Ability to draw business objectives and manage expectations of internal customers.

Strong communication, analytical and interpersonal skills.

Ability to thrive in a demanding environment, requiring high degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through.

Excellent time management and organizational skills, including ability to accurately gauge project duration, deliver on deadlines and manage a workload with possible conflicting priorities.

Marketing Manager (Houston Texas)

All things Marketing

POSTED: May 23
Salary:Open
Location:houston, Texas
Employer:G.F. Lasswell Co., Inc.
Type:Full Time – Experienced
Category:Marketing: Other
Preferred Education:
Some College
Employer Information
About G.F. Lasswell Co., Inc.

A Manufacturer’s Stocking Re-Distributor of Industrial Supplies specializing in consumable products provided to the industrial, oilfield, general contractor/construction, maintenance and paint distribution channels.

Job Description

We are seeking a dedicated individual to join our team and provide all things marketing for our growing company. This unique individual must be able to perform multiple tasks simultaneously, work in a fast paced – task accountable environment.
Responsibilities include, but are not limited to; Development and management of Company Website * Development and management of an interactive electronic catalog encompassing the variety of manufactures products we distribute * Development and management of a print catalog for our company promotion * Develop and manage trade show campaigns-2 to 3 national shows annually plus smaller customer shows from time to time * Maintain our facility showroom and literature library * Generate copy for promotional materials.

Local Residents Preferred (No Relo)

Requirements
Previous electronic & print development -preferably product based * Accelerated command of Adobe Creative Suite software & Microsoft products * HTML authoring experience with knowledge of web technologies, protocols & tools * Related field experience a plus.

Advertising/Marketing Manager (Houston Texas)

POSTED: Jun 16
Salary:45,000.00 – 50,000.00
Location:Houston, Texas
Employer:Greater Houston Convention and Visitors Bureau
Type:Full Time – Experienced
Category:Advertising: Media Planner/Buyer
Preferred Education:4 Year Degree
Employer Information
About Greater Houston Convention and Visitors Bureau

The Greater Houston Convention and Visitors Bureau is the official sales and marketing agency for the city of Houston/Harris County.

Job Description

Position: Advertising/Marketing Manager
Department: Marketing Department

Reports To: Vice President of Marketing and Director of Marketing

Marketing Manager will oversee and support all marketing projects with direction from the VP of Marketing and Director. The Marketing Manager will also be assigned promotional programs relating to tourism, conventions and internet marketing. This position will be also be responsible for assisting the Marketing Department with special projects such as media fams, presentations, Annual Event, award entries etc. and other projects as assigned.

Responsibilities:

• Manage advertising plan, reports and closing schedule and campaign recaps. • Manager will be responsible for invoice reconciliation, managing ad budget and air-checks/tear sheets, obtaining filing media kits; creation of traffic schedules and up-keep of media files. • Develop strong relationships with key media in print, radio and television. • Negotiate added value. • Oversee the development of creative materials (i.e. online banners, billboards, scripts) for television and radio campaigns. • Assist with daily upkeep of the website(s), which include updating calendar of events, promotions, general content, contacts and all GHCVB collateral, releases, and membership needs. • Work closely with local partners to create promotional packages for giveaways. • Oversee the process from start to finish of on-air promotions. • Create presentations to recap each promotion and to layout quarterly media plans. • Assist VP of Marketing with advertising reports and closing schedule. • Support Marketing Department’s marketing and promotional programs to attract tourism and convention business to Houston including research and development of consumer and media partners. • Assist with development and implement marketing campaigns and online partnerships to promote the CVB website. • Travel with Bureau staff when necessary to tradeshows, media missions, press conferences and conventions. • Work with internal departments on marketing needs and external contacts such as artists, photographers, video suppliers, and communications-related vendors to accomplish necessary projects and learning the GHCVB bidding process.

Requirements

Qualifications:
To be considered, candidates are required to have a minimum of five years professional experience in media buying, production and marketing.

• B.A. in communications, journalism or related field. • Bilingual preferred • Must possess knowledge of principles and techniques of marketing, advertising, publicity and promotions; knowledge of Houston is helpful. • Candidate must be organized, able to adhere to a budget, produce projects quickly, work on multiple projects and meet deadlines. • Excellent computer skills required, including advanced knowledge of word processing, PowerPoint and Excel. Quark Express 4.0, Illustrator 8.0 and PhotoShop 4.0, Adobe Acrobat 5.0, desktop publishing and graphics software; knowledge of html is helpful. • Must possess strong writing and communication skills. • Ability to work effectively under pressure • Must be able to interface with all levels of management.

Job Grade: 19 (Exempt Position)

Field Marketing Manager (Addison Texas)

POSTED: Jun 16
Salary: 65,000.00 – 75,000.00
Location: Addison, Texas
Employer: Regus Group
Type: Full Time – Experienced
Category: Marketing: Communications

Required Education: 4 Year Degree

Employer Information
About Regus Group
The Regus Group is the world’s largest provider of outsourced workplaces, including executive suites, meeting rooms, conference rooms, video conferencing studios and training rooms for companies of any size. The Regus Group network has 1,100 business centers in 85 countries. We offer competitive salaries, excellent benefits and the opportunity for internal career advancement. We help our clients break boundaries across the globe so that they can work whenever, however and wherever they want….more info

Job Description
Reports To: Director of Field Marketing
Position Summary: The Field Marketing Manager will be the driving force behind developing and executing marketing communication tactics to improve inquiry activity/results for designated centers. This individual will direct the planning, development and production of all marketing materials and related communications media. In addition, this role will interact with external organizations (ie advertising agency) in the development of planned activities.

Responsibilities:
• Develop marketing communications, promotion and advertising plans for low occupancy, new and acquired centers. Implement programs and tactics to drive enquiries and stimulate revenue growth.
• Ensure that field marketing communication efforts are aligned with brand strategy and image.
• Conduct analysis to allocate marketing communication resources to markets that will provide the largest return as measured by impact on revenue.
• Manage expenses to assigned budgets
• Measure the performance of all marketing activities
• Share successes/failures of actual programs with field marketing management team and other management stakeholders
• Consult with regional vice presidents and area leadership on planned marketing activities and results
• Participate in strategic brand and center product initiatives and implement related marketing actions at assigned centers.
• Interfaces with sales, global account, internet marketing, partnership marketing and product marketing leadership. Works as a team and insures consistent brand/corporate communication
• Coordinate internal partners critical to success of marketing tactics and measurement including inbound call center resources and business intelligence stakeholders
• Openness to ad-hoc projects and assignments outside of the field marketing discipline including channel and partnership marketing

Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field
• 3-5 years (Manager) experience directly managing marketing activities. Must including experience in directing and managing email campaigns, direct mail, broadcast, out of home marketing activities, local events and tradeshows.
• Experience in the creative development process and basic media planning strategies.
• Experience managing multiple agency partners
• Self sufficient, organized, and detail-oriented
• Ability to work independently in a fast-paced, deadline-oriented environment
• Project management and prior supervisory experience.
• Financial analysis skills. Ties strategies and planned actions to results.
• Business planning skills and budget management skills.
• Strong interpersonal skills and the ability to work in a team oriented environment.
• Excellent oral and written communication skills.
• Proven effectiveness in a constantly changing, entrepreneurial environment with the ability to prioritize and multi-task.
• Strong computer skills including Microsoft Excel, Word, PowerPoint, and Outlook.

NOTES:

Local Residents Preferred (No Relo).
Additional Salary Information: bonuses and excellent benefits

Senior Marketing Manager

POSTED: Jun 08
Salary: Open
Location: Dallas, Texas
Employer: The Pursuant Group
Type: Full Time – Experienced
Category: Marketing: Management Preferred
Education: 4 Year Degree

Employer Information
About The Pursuant Group

The Pursuant Group is a family of companies all with one common purpose, serving nonprofits and helping them achieve their greatest potential. Our heart and passion is to walk alongside those who do good work and assist them in doing even more good. At our core, we’re all fundraisers just like our clients. We eat, sleep, and breathe philanthropy every day.Whether you’re planning a billion dollar capital campaign or you’re a fledgling nonprofit just starting to build a list, Pursuant has a soluti….more info

Job Description
Mission: Energetic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding, and product development. Adept in online and traditional marketing, and highly skilled in visual communications

The Senior Marketing Manager is responsible for driving the success of Pursuant products, services & brand promise in the marketplace. This person will:
• Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs
• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
• Develop and deliver appropriate field sales enablement tools
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.

Responsibilities:

Marketing
• Articulate product and service offerings, key benefits and messages for use by sales and marketing
• Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
• Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) – our clients use similar strategies to raise funds
• Drive campaign management for client acquisition programs across multiple channels
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Internal reporting and other duties as assigned Lead Generation & Sales Enablement
• Create effective, compelling positioning, messaging, and sales tools that are understood and used
• Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
• Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue

Project management
• Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
• Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence
• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
• Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership
• Conduct marketing surveys on current and new service concepts

Requirements
Required Skills / Special Qualifications
• Creative thinker, excellent listener and communicator
• 5-7 years of professional marketing experience of which 3+ years of experience in a nonprofit or fundraising environment is desired.
• Prior experience working at nonprofits with sophisticated direct mail programs, direct marketing agencies or with other nonprofit software or services providers: Convio, Blackbaud, Kintera, Sage, Merkle, ROI, PIDI, 2Dialog, Salesforce, Common Ground OrangeLeap,Target a plus.
• Familiarity with agencies specializing in data warehousing, business intelligence or analytics and modeling services a plus.
• Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
• Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
• Strong communication and presentation skills
• Ability to communicate with all levels of an organization comfortably.
• Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
• Experience working closely with a sales organization with a strong affinity for sales team success. Previous sales experience is a strong plus.
• Experienced with salesforce.com or similar CRM, Netsuite, Silverpop, xmPie, web conferencing tools, MS Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel
• Bachelor’s degree or equivalent professional experience

Other: Travel 10-15% Based in Dallas Office

Qualified candidates may submit a resume to HR@pursuantgroup.com

Marketing/Proposal Coordinator (Houston TX)

Job Code: 1191

POSTED: Jun 07

Salary: Open

Location: Houston, Texas

Employer: Jones & Carter, Inc.

Type: Full Time – Experienced

Category: Marketing: Other

Required Education: 4 Year Degree

Employer Information About Jones & Carter, Inc. Jones & Carter, Inc. is a full-service engineering, planning, surveying, and consulting firm. We assist our clients in analysis, development, implementation and execution of both short-range and long-range projects. Whether you’re charting a new course in community development, resolving an existing engineering problem, or opening the door to new opportunities and ideas, Jones & Carter, Inc. is your Smart Solution. Our capabilities include everything from design, project research and consulta….more info View all our jobs Job Description

PURPOSE OF POSITION The purpose of this position is to serve as the main contact regarding proposal coordination, graphics and marketing activities.

PRIMARY RESPONSIBILITIES Proposal/Marketing • Develops, maintains, organizes, researches, coordinates, and controls activities involved in the preparation of proposals, templates, presentations, and submittals (SOQs). • Researches, writes, edits and assists in the preparation of articles for internal and external publications and business journals, brochures, press releases, award competitions and professional association exhibits as well as technical correspondence with input from engineering staff and other marketing materials. • Coordinates, assembles and prepares materials for client presentations in accordance with corporate image program and desktop publishing guidelines. • Assist with conference presentations by overseeing setup and coordinating equipment and/or exhibit arrangements for trade shows and conferences. • Edit all written promotional material to maintain high quality of expression and inform employees of marketing techniques for use in presentations. Graphics • Responsible for the day-to-day artwork development, files, archives and transmittals, typesetting, proofreading, proof approvals, electronic files and develop solutions to problems related to graphic design and production. • Produces the necessary signage, brochures, or other graphic products for projects, solicitations, and presentations. • Assists in the development of branding standards and ensures consistent use throughout the company. • Provide and coordinate graphic support for promotional initiatives and award submittals, (i.e. conferences, career fairs, photo shoots with photographers, printers). • Coordinates the completion of communication projects with graphic designers, photographers, printers, or other staff members. • Assist in producing and maintaining in-house slide, video and photograph file systems. Miscellaneous • Responsible for web and intranet updates, changes and other information. • Assures that resume information is current, accurate, and appropriate with updated information on all staff members for purposes of writing resumes/biographies. • Maintains mailing lists. • Produce an internal company newsletter for distribution to staff. NOTES: Local Residents Preferred (No Relo) Requirements

ESSENTIAL JOB REQUIREMENTS: • A minimum of 5 years in marketing, business develpment and/or communications. Experience with proposal and graphic design and coordination is a plus. • Bachelor’s degree in English, communications, or marketing with superior English, spelling and proofing abilities. • Experience or knowledge to use Adobe Dreamweaver, Illustrator, InDesign, Photoshop, Deltek Vision CRM and Microsoft Office Suite 2010. • An understanding of civil engineering environment is an advantage. Please send resumes and salary history to jobs@jonescarter.com and reference Job # 1191. No phone calls please.