Brand & Communications Manager (Houston TX)

Brand & Communications Manager – Quaker State
Job Code: U25542

POSTED: Aug 25

Salary:

Open

Location:

Houston, Texas

Employer:

Shell

Type:

Full Time – Experienced

Category:

Brand/Product Management

Required Education:

4 Year Degree

Employer Information

About Shell

Shell Downstream encompasses all the activities necessary to transform crude oil into petroleum products and petrochemicals, and deliver them around the world. Our Downstream businesses refine, supply, trade and ship crude oil worldwide, and manufacture, transport and market fuels, lubricants, bitumen, LPG and bulk petrochemicals for domestic, transportation and industrial uses. Altogether, the organisation employs some 65,000 people in around 100 counties. Shell Lubricants is a global leade….more info

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Job Description

The Quaker State Brand & Communications Manager will be accountable for delivering brand and commercial value by:
Working directly with the global and local insights team to understand how channel customers/ consumers are using PCMO brands

Developing appropriate product portfolio and communication platforms for end use consumers

Working with channel marketing and sales in North America to identify business critical initiatives

Managing the new product pipeline

Developing new product launch plans and championing new products throughout the launch phase

Overseeing and managing the brands’ integrity throughout all channel executions

Forging working relationships and processes with the North American Pricing Manager, Channel/ Sector Marketing Managers and B&C to develop co-ordinated marketing and sales promotion programs

Facilitating organization learning through reporting marketing effectiveness and business results

Working with Global Brand Managers to create a new product pipeline to ensure future motor oil growth opportunities

Creating solutions with legal for product claims

Developing strategically aligned communications for the Quaker State brand

Assisting in the development of the brand’s annual marketing plans

Working with the North American marketing team to develop co-ordinated marketing plans and sales promotion programs

Delivering and executing the communication plans

Serving as a project manager for special local and global initiatives

Managing SP&A budgets

Managing all performance reporting requirements

Requirements

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
Must be able to pass a pre-employment drug screen

Bachelor’s Degree in Business Administration, Marketing, Operations or a relevant field of study; MBA Preferred

Minimum of five (5) years of experience in brand management

Minimum of ten (10) years of experience in a marketing role

Flexibility to travel 10 to 20% both domestically and internationally Demonstrated proficiency in Microsoft Windows, Excel, PowerPoint and Outlook

Demonstrated experience in a leadership role

Demonstrated ability to manage stakeholders across the organisation at all levels

Demonstrated experience managing multi-million dollar accounts/budgets

Good communication skills (verbal and written)

Demonstrated experience presenting to outside agencies, upper management, and stakeholders

Demonstrated experience utilizing marketing research & analyzing industry data

Manager, Field Marketing Health and Safety (Dallas / Houston TX)

Manager, Field Marketing Preparedness Health and Safety Service (Dallas/Houston)
Job Code: NHQ11398

POSTED: Sep 02

Salary:

Open

Location:

DFW or Houston, Texas

Employer:

American Red Cross, National Headquarters

Type:

Full Time – Experienced

Category:

Marketing: Analyst

Required Education:

4 Year Degree

Employer Information

About American Red Cross, National Headquarters

The American Red Cross is the nation’s premier emergency response organization. As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering. Today, in addition to domestic disaster relief, the American Red Cross offers compassionate services in ….more info

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Job Description

Job Summary
The Manager, PHSS Field Marketing: Develops and executes local marketing plans for Preparedness Health & Safety Services (PHSS), in alignment with the national marketing plan, and in support of business and revenue plans for field units. Implements national strategies, programs, and positioning. Keeps informed about developments in the local government, legal, political, and media fields as they apply to the marketing and growth of PHSS programs. Gathers data on local competitors. Manages and executes local collateral, promotional and visibility strategies. Works closely with Division and Chapter PHSS management to ensure alignment of goals and achievement of plans. Serves as liaison to NHQ resources and strategy development. Responsibilities cover all chapters in a designated territory and all product lines within the PHSS program portfolio.

Major Responsibilities

Marketing planning: Develop and implement annual marketing plan and budget to support business/ revenue goals of field units. Align local marketing plans with national marketing plan. Market research and competitive intelligence gathering: Understand and incorporate market research findings; serve as liaison for market research and for market and competitive intelligence between national headquarters and local staff/management. Collect and share locally gathered competitive intelligence on other providers of health and safety training in the local markets. Market analysis: Understand local market penetration, market share, and pricing dynamics. Understand and monitor market and competitive trends. Market growth: Develop plans to retain and acquire new customers in local markets; analyze geographic, demographic, and economic market segments for revenue growth opportunities. Collect and analyze data on established and/or prospective customers. Advertising and promotional strategy and execution: Manage local advertising – identify and leverage local advertising channels; customize national tools to meet local advertising needs. Work with NHQ to evaluate/leverage any pro bono offers. Customizes public service announcements and collateral tools to local needs. Manage local collateral needs by leveraging national tools Campaign execution and PR relations: Maintain relationships with local key media outlets. Manage visibility and promotional campaigns through multiple channels, including web, social media, e-marketing, print, and PR/media Digital marketing: Develop and leverage local social media and emarketing opportunities. Execute local emarketing efforts. Maintain PHSS web content on relevant local web properties; leverage search engine marketing techniques

The American Red Cross National Headquarters is an Equal Opportunity/Affirmative Action Employer.

To apply, please visit http://www.americanredcross.apply2jobs.com and search for Requisition Number “NHQ11398”.

Requirements

Qualifications
Bachelor’s Degree or equivalent relevant work experience required. BA in Marketing, Communications, Public Relations, Business, Business Administration or related field. A minimum of seven years experience in marketing or digital marketing. Knowledge of Red Cross structure and operations preferred, as demonstrated by 2 or more years of experience with Red Cross Health & Safety services Outstanding communication skills (oral and written) needed. Strong teamwork and collaboration required. Ability to deal with multiple changing priorities. Demonstrates strong commitment and passion for the mission of the American Red Cross.